Tag: Campaign
Bangkok, Thailand – Thailand’s Provincial Electricity Authority (PEA) has launched a new integrated campaign, “Quick Click. Life Slick.”, in collaboration with Hakuhodo Bangkok, to support the rollout of five new services under its Sabuy Service digital platform. Fronted by Thai singer Joey Phuwasit,...
Sydney, Australia – Optus has unveiled a new brand campaign in partnership with the Sydney Gay and Lesbian Mardi Gras 2026, rolling out a film series and interactive map experience aimed at spotlighting personal journeys within the LGBTQIA+ community. Developed in collaboration with creative agency Apparent,...
Bangkok, Thailand – The KFC Foundation Thailand has launched a new awareness initiative under its ongoing “Bucket Search” programme, aimed at addressing the issue of out-of-school youth in the country. The latest campaign, titled “The Missing Figure: Student Sanders”, introduces a collectible art toy...
Hong Kong – After celebrating its 50th anniversary in 2025, McDonald’s Hong Kong launched a new campaign with BBDO Hong Kong, giving the iconic ‘i’m lovin’ it’ slogan a fresh, contemporary twist. In Hong Kong, the brand’s long-running tagline has become closely associated with words ending in “-n'”,...
Indonesia – Hope for Strays, in partnership with Fortuna Indonesia, has launched the “Pawtective Siren” — a smart, heart‑rate‑activated dog collar that triggers a siren, LED lights, and GPS alerts to deter abuse and protect stray dogs in Indonesia. The initiative responds to overcrowded shelters in major...
By translating complex payment security systems into character-led storytelling, the campaign presents fraud prevention in a more relatable and engaging format.
At the NEXT Awards Malaysia 2025, MR. DIY not only secured the Brand of the Year Grand Prix but also walked away with a total of 17 trophies, including Gold for Most Innovative Brand Awareness Campaign and Most Innovative Event Marketing Campaign, alongside multiple Silver and Bronze wins. Adding to...
Kuala Lumpur, Malaysia – Astro Malaysia has tapped Naga DDB Tribal to launch its Chinese New Year initiative, titled “All Right! Kudada,” aimed at engaging Malaysian Chinese households during the festive season. Anchored on the theme “Spark New Celebration, Find New Joy,” the effort seeks to reposition...
Singapore – Marina Bay precinct partners United Overseas Bank, Marina Bay Sands, and the Singapore Tourism Board, together with Disney Cruise Line, have unveiled a two-month precinct-wide activation culminating in a three-night fireworks sky show over Singapore’s skyline from 13 to 15 March 2026. Titled...
India — Britannia Industries has launched a Marvel-themed special edition range for its ‘Jim Jam’ biscuit line, featuring packaging inspired by popular superheroes. The new packs include designs based on characters such as Captain America, Thor, Iron Man, Deadpool, and Wolverine. The designs also incorporate...
