Tag: Campaign
Sydney, Australia — As part of its first-ever national effort to raise awareness around perimenopause and menopause, the Australian Government has launched the “Could This Be Perimenopause?” campaign, designed to shed light on the often-overlooked ‘inner voice’ of women navigating the transitional life...
Vietnam – Suntory PepsiCo Vietnam has launched a new campaign for TEA+, repositioning its leading RTD tea brand to appeal to younger Vietnamese consumers by blending a sharper cultural narrative with its Japanese tea craftsmanship and Suntory heritage. Developed by MullenLowe Mishra, the campaign is...
South Korea – INNOCEAN has launched its LEAVE ZERO TRACE “Leave No Broth” campaign, introducing a new initiative to tackle pollution caused by hikers who leave behind leftover ramen broth in mountain areas. Led by Global CEO Jung A Kim, the campaign coincides with the International Day for Biological...
![[Creative Work] HESTA x AKQA AU](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-HESTA-x-AKQA-AU.jpg)
Australia – Australia’s looming retirement wave is forcing financial brands to rethink the imagery long associated with growing older—and HESTA is betting many workers no longer see themselves in the standard brochure version of retirement. The superannuation fund has launched a new campaign created...
China – Duolingo has generated widespread attention in China after a campaign featuring the fictional resignation of its mascot attracted job offers from more than 300 brands and evolved into a broader hiring initiative targeting young people. Created by Fred & Farid Shanghai, the “Duo’s Great Resignation”...
Indonesia – Allianz Indonesia has launched a new campaign for Allianz Preferred Medical, bringing back the iconic puppet character ‘Suzan’, a nostalgic figure closely associated with Indonesian childhoods in the 1990s. Created with independent creative agency SALVO, the campaign revisits the well-known...
Hong Kong – Café de Coral has launched a new campaign tapping into Hong Kong’s social culture trends, drawing on viral slang and online moments to promote its new baked seafood rice with lobster sauce. Titled “Go All In on Freshness—It’s a Must”, the campaign is shaped by viral phrases and shared online...
Hong Kong – Okamoto Hong Kong has partnered with K2 digital for a campaign promoting the newly launched 0.03 Lubricant Travel Pack, centred on a neon-pink truck activation designed to generate organic online attention. Ahead of the official rollout, commuters in Hong Kong spotted a neon-pink truck featuring...
Hong Kong – HK Express has partnered with Kwok Kam Kee to offer passengers on selected inbound flights custom-made “Ping On” buns inspired by Hong Kong’s annual Cheung Chau Bun Festival. The activation was designed to bring elements of the traditional festival onboard, with the “Ping On” buns symbolising...
Malaysia – As part of its first major brand refresh in decades, Spritzer has launched ‘FLOW WITH JOY’, a new brand movement aimed at positioning the company beyond hydration and into the broader everyday wellness space. Developed in collaboration with JUNO, the campaign marks a strategic shift for Spritzer...
![[Creative Work] Uninfluenced](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Uninfluenced.webp)