Tag: Campaign
Mumbai, India – Platinum Outdoor, the outdoor specialist unit of Madison World, has executed an out-of-home (OOH) campaign for Kotak811’s Infinity Metal Debit Card, reaching multiple markets across India. The campaign was implemented across 11 cities, utilising a combination of traditional outdoor formats,...
Hanoi, Vietnam – Merck Sharp & Dohme (MSD) has partnered with Dentsu Creative Vietnam on a campaign encouraging Vietnamese consumers to prioritise preventive healthcare as part of their Tết (Lunar New Year) rituals. The campaign positions preventive healthcare, particularly HPV prevention, as a modern-day...
Carro rolls out a regional AI-powered campaign using generative AI to spotlight its 15-minute response time and 24-hour payment process.
India — IGP has launched a Valentine’s Day campaign titled ‘In My Lover Era’, focusing on contemporary expressions of love among younger consumers. The campaign reflects changing attitudes towards relationships, particularly among Gen Z and young millennials. It also highlights expressions of love that...
Kuala Lumpur, Malaysia – Malaysian bottled water brand Spritzer has launched a Chinese New Year celebration at Spritzer EcoPark in Taiping, running from February to early March 2026. Positioned as a festive cultural village, the month-long activation incorporates traditional Chinese New Year elements...
Bangkok, Thailand – Travel platform Agoda has partnered with the Hat Yai Songkhla Hotels Association for a new campaign spotlighting Hat Yai in southern Thailand. Titled “Hat Yai Lights Up”, the campaign will run until 2 March. The campaign offers travellers discounts alongside a travel guide highlighting...
Bangkok, Thailand – KFC Thailand has launched a new campaign developed with Wolf BKK to accompany the introduction of a limited-time menu item, the Kaprao Crispy Chicken Rice Bowl. Titled “The Routine Menu, Done the KFC Way,” the campaign pokes fun at the social notion of a “correct” kaprao recipe. It...
Bangkok, Thailand – Central Pattana has launched its Valentine’s Day campaign, ‘Love in Motion’, running from 6 to 16 February. Built on the theme ‘Invisible Force — Love is the Driving Force’, the campaign frames love as a motivating force across everyday life, supported by both on-ground activations...
Australia – Bankwest has launched a new campaign in collaboration with advertising agency Bear Meets Eagle On Fire, highlighting new features on the bank’s Just Enough Bank platform. The campaign comprises three videos depicting Bankwest customers navigating surreal scenarios, including becoming their...
India – Meta has launched the third edition of its ‘Scam Se Bacho’ campaign, a digital awareness initiative aimed at helping people recognise and avoid online scams. The campaign features actor Neena Gupta and several leading digital creators, including Sukriti Chaturvedi, Yuvraj Dua, and Shreyas Mendiratta....
