Tag: Campaign
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) Eastern Region has partnered with the Thailand Gastronomy Network, Krungthai Card, and SIXT Thailand, alongside regional stakeholders, to launch a tourism initiative titled “EAT THE EAST: THE GRAND ROAD TRIP”. The campaign seeks to promote local...
The performance was supported by efforts to strengthen the presence of Malaysian brands, including Oriental Kopi, Kapten Batik, Serai, Jibby Chow and Little Malaysia.
Bangkok, Thailand – PTT Lubricants has launched a new brand campaign that shifts away from typical performance-led messaging commonly used in the automotive category, opting instead for an emotionally driven narrative. The campaign is headlined by a long-form mockumentary developed in collaboration with...
Bangkok, Thailand – KFC Thailand marked Chinese New Year with a campaign and on-ground activation centred on a limited edition product and sensory experiences. The launch event, titled “KFC Crack the Crunch: Chinese New Year Festival”, was held at the Tiger God Shrine in Sam Yan. As part of the campaign,...
India — Britannia has rolled out a new campaign for its ‘Cake Fudge It Choco Brownie’, drawing on everyday relationship mishaps and moments where digital mistakes leave little room for correction. Centred on the phrase “Fudge It”, the campaign reflects situations where a misplaced tap, an unintended...
Indonesia – Coda, a digital content monetisation and distribution platform, has partnered with Indonesia’s Ministry of Creative Economy/Creative Economy Agency (EKRAF) to launch an anti-scam campaign to help Indonesian gamers identify, avoid, and report common online gaming fraud. The campaign, titled...
Bangkok, Thailand – Ahead of the premiere of Girl from Nowhere The Reset on 7 March, SOUR Bangkok has launched an out-of-home billboard campaign across key locations in Bangkok. Girl from Nowhere follows the story of Nanno, a mysterious girl who transfers between different schools and exposes misconduct...
Hong Kong – Lee Kum Kee has relaunched its premium oyster sauce with a campaign aimed at reintroducing its relevance to younger home cooks while highlighting the brand’s century-long heritage of craftsmanship. While Lee Kum Kee has long been a household name for home-cook sauces across many markets,...
Manila, Philippines – Lending company Skyro and creative agency GIGIL are turning heads again with a new billboard stunt, literally “wringing out” tarpaulins to nudge Filipinos toward appliance loans. Skyro provides flexible loans, targeting heads of households looking to purchase home appliances. For...
Singapore – Australian Pork has launched a Chinese New Year campaign in Singapore that reframes the idea of prosperity during the festive season, shifting the focus from extravagant meals to quality ingredients and trust. The campaign features chef and author Audra Morrice, who fronts a content series...
