Tag: Campaign
Indonesia – Duolingo has partnered with Indonesian global pop star NIKI to launch a music-driven campaign aimed at inspiring English learning among Gen Z, transforming song lyrics into engaging, real-world language learning moments. At the heart of the campaign is Duo’s playful parody of NIKI’s hit song...
Hong Kong – Café de Coral and dentsu Hong Kong have unveiled the Scrambled Egg Breakfast Campaign, aiming to position breakfast as an essential, mood-boosting ritual that resonates with modern Hongkongers’ daily routines. The campaign builds on Café de Coral’s long-standing role in Hongkongers’ everyday...
Bangkok, Thailand – Bookstore chain B2S has launched its “B2S Book Curated for You” campaign in collaboration with publishers, as part of efforts to strengthen Thailand’s reading community and expand its retail ecosystem. The initiative centres on curated book selections, community-building, and an integrated...
Bangkok, Thailand – CP AXTRA’s Makro has launched its new “Live Like a PRO” campaign in Thailand, positioning the initiative as part of its broader shift toward an omnichannel business model that caters to both everyday consumers and business operators. The campaign underscores Makro’s effort to expand...
Hong Kong – MSIG Insurance (Hong Kong) Limited has launched its new helper insurance campaign, “Assured Helper, Confident Employer”, featuring popular artist Lam Shing Bun (Bob Lam) as product ambassador. The campaign promotes MSIG Helper Insurance across television, online videos, outdoor advertising,...
Sydney, Australia – Samsung Electronics Australia has rolled out a series of nationwide activations as part of a creative campaign developed with Clemenger BBDO, supporting the launch of its Galaxy S26 series and Galaxy Buds4 line. Central to the campaign is a microdrama series titled “The Elephant in...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is promoting wellness and purpose-driven travel through its global “Healing Journey Thailand” campaign, as part of efforts to position the country as a high-value tourism destination. Launched in January under the concept “Healing is the New...
Indonesia – Krating Daeng Indonesia has launched a new campaign aiming to redefine the energy of Iftar, combining a re-energised cultural classic song with a modern take on ‘Takjil’ to connect generations and reflect evolving consumption habits. Created in partnership with Thai creative agency Yell and...
Bangkok, Thailand – Mineré mineral water has launched its integrated “Young ได้อีก” (Young, even more) campaign in collaboration with several long-established Thai brands, including Siang Pure, Madam Heng, Three Lady Cooks, Maepranom, and Jones Salad. The initiative spans both digital platforms and offline...
Hong Kong – Hong Kong-based Wing Tai Properties is positioning its new residential development, CLOUDVIEW, as an emotional sanctuary for urbanites seeking to be connected to the city while enjoying space to breathe in its latest launch campaign. Described as a reimagining of modern living, CLOUDVIEW...
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