Marketing Featured East Asia

This Hong Kong Cafe’s campaign sways customers to enjoy evening dining again

Hong Kong – As Hong Kong gradually eases its social distancing rules to allow dining-in at restaurants until 10:00 pm starting from April 21 2022, it has given a much-needed relief for the F&B businesses. In accordance with this, Café de Coral, a Hong Kong fast-food conglomerate, has decided to launch a timely campaign to welcome its customers’ return.

Done in collaboration with ad agency dentsumcgarrybowen, the campaign announces the reopening of the evening dine-in service pulling on those deep universal truths around connection and belonging. It also serves as an authentic and light-hearted reflection on those moments of eating at parks, in the car and on the streets before the restrictions were lifted.

William Tsing, marketing director of Café de Coral, commented, “We have been longing to reopen our dinner daypart to all customers. Wishing to start on a positive note, we nimbly created the ad campaign with dentsumcgarrybowen as an energy booster for our Café De Coral family and the wider public.”

Meanwhile, Jeffry Gamble, chief creative officer of dentsu international Hong Kong, said, “We wanted to announce the reopening in a way that showed empathy to our customers and also grounded in the unique fact that CDC is probably one of the most popular restaurant choices for every man and woman in Hong Kong for dinners, not just for the quality and affordable food but also for the familiarity of CDC’s safe and friendly environment.”