Tag: Bridgestone

Singapore – Bridgestone Asia Pacific, India, China (BSAPIC), a group company of Bridgestone Corporation, and racing sim series Forza Motorsport are partnering to launch the first-ever “Bridgestone Rivals: Race to the Top” virtual gaming competition. 

Through this partnership, Bridgestone will be the first tyre manufacturer to partner with Forza Motorsport, one of the top simulation racing video games globally, in this latest instalment of the game, featuring participants racing the Lamborghini Huracán STO on the Hakone Grand Prix within the game.

From 20 June 2024 to 10 July, eligible racers can compete in the “Bridgestone Rivals: Race to the Top” event to unlock an exclusive in-game Bridgestone Racing Suit and set their fastest time to stand a chance to win attractive prizes worth up to USD$1,000. Within the game, racers will be taking on the virtual Hakone Grand Prix, a motorsports mecca built to host every level of racing with a spectacular view of Mount Fuji. 

Surrounded by the sublime beauty of the Japanese countryside on the shores of Lake Ashi, the circuit is a futuristic showcase for flat-out speed with long straights, wide turns, and a few heavy braking zones. The final winners will be announced based on the fastest lap time recorded at each participating location, spanning across Malaysia, Singapore, Indonesia, Vietnam, Thailand, Australia, New Zealand, Taiwan, and South Korea.

This partnership also aligns with the Bridgestone Group’s vision of continuing to provide the “excitement of driving” 10 or 20 years from now by contributing to the development of a safe, secure, and enjoyable car culture and motorsports culture through a wide range of sustainable motorsports activities such as e-sports, and by supporting mobility experiences that move people’s hearts. 

As part of Bridgestone E8 Commitment, the company aims to fulfil its corporate promise for “Emotion: Committed to inspiring excitement and spreading joy to the world of mobility.”

Lennard Kwek, director of brand marketing and communications at BSAPIC, said, “We are very excited to embark on this partnership with Forza Motorsport. It is an incredible opportunity to connect with a new generation of motorsports enthusiasts and create memorable experiences in motorsport among people of all ages and abilities. This partnership underscores our unwavering commitment to promoting a dynamic motorsports culture – and we are excited to finally bring this commitment to the virtual realm as well.”

Singapore – Tire company Bridgestone Asia Pacific, India, China (BSAPIC), a group company of Bridgestone Corporation, has launched “Master the Art of Ultra Performance 1”, a regional marketing campaign that aims to creatively engage audiences by showcasing ultra driving performance as beautiful art forms.

In this campaign, BSAPIC collaborated with creative agency distillery’s Singapore office to seamlessly merges the worlds of driving and art, aimed at highlighting the brand’s premium ultra performance tyres.

To achieve this, the team harnessed spatial and speed data captured by AI-enhanced sensors installed on a high-performance sports car during intense driving scenarios to create four captivating art pieces in static and motion forms. These art pieces vividly depict the tire’s performance for speed, grip, control, and precision.

The result is Bridgestone’s first-ever collection of unique AI artworks, each meticulously designed to resonate with the brand’s values and capture the essence of driving enthusiasts.

Talking about the campaign, Lennard Kwek, director of brand marketing & communications at BSAPIC, said, “Drivers understand the sensory & performance meaning of speed, control, precision and grip. These are the critical tyre benefits for high performance vehicles. But we are curious. What do they like? What interesting outcomes can we generate from transforming something that we feel to something we can see?”

Guilet Libby, distillery creative director, APAC, also stated, “At distillery, we are committed to pushing the boundaries of creativity and innovation. Our collaboration with Bridgestone exemplifies our dedication to delivering impactful campaigns that resonate with audiences and drive results.”

Meanwhile, Steve Wheen, global CEO at distillery, emphasised, “At distillery, we prioritise tangible outcomes over mere marketing noise, leveraging creativity to achieve measurable results for our clients. The Bridgestone campaign stands as a prime illustration of how we generate value for our clients.”

The ad film will be broadcast across key digital media channels in Thailand, Indonesia, Vietnam, Malaysia, and Singapore, with additional markets to follow soon after.

India – Tyre manufacturer Bridgestone, its India arm, has released a sentimental ad, which walks viewers through the journey of one of the front liners during the pandemic – the drivers on the road.

India imposed its first nationwide lockdown in March, and just like most regions, essential workers, such as those whose line of work involves driving trucks and PUVs, are left with no choice but to continue plying the road amid the virus threat. 

The ad revolves around one driver’s perspective who opens the scene, thinking, “I have been driving trucks for years now, but for the first time today, I am scared.”

The ad shows how, more than the virus itself, other challenges are battled out by essential workers such as isolation and the scarcity of basic needs such as food during the height of the lockdown. 

“Since everything is shut now, I have to cook by myself, and sleep in my truck,” the driver narrates. 

Throughout the ad, the driver delivers moving realizations on the pandemic.  

“These days, every mile brings in a new challenge, and everyone is scared to help,” he said. 

He further goes, “To defeat this pandemic, it is important that we win these small battles every day.”

The 140-second spot, which was released in mid-November, has already gained massive traction, with views on YouTube currently at 8M. 

One user said, “I got goosebumps ??❤️?? respect ????” 

Another one commented, “Great thought. Great [film] making, [not] an [ad], it’s a documentary of a century…”

Through the release of the ad, Bridgestone also wants to assert its commitment to customers as a helpful aid during the pandemic, where in the video, the man is shown being given one of Bridgestone’s life-saving kits.

Since the imposition of India’s lockdown, the tyre company has implemented a number of assistance programs such as the sanitation of truck fleets across 22 cities and the distribution of  life-saving kits to truck drivers. In addition, it has also donated health essentials such as PPEs, masks, and meals to doctors and households.

The brand said on its Facebook, “The coronavirus pandemic paused our day-to-day life with a nationwide lockdown. While some of us had the liberty to stay at home, others had to keep driving through. Witness the journey and the triumph of our “Heroes on the Road” and how Bridgestone extended the support to protect them with a sanitization drive of their vehicles in order to serve our nation.”