Tag: brand rankings
Dettol, Pepsodent, and Nivea have emerged as the most considered personal care brands in these markets respectively.
Brand Finance has recently released its rankings of valuable brands in the ASEAN region–with fast food chains Mang Inasal and Jollibee, as well as the Bank of the Philippine Islands (BPI) seeing significant growth in their respective markets.
Other leading brands include telco Globe (US$2.0b brand value), fast food chain Jollibee (US$1.6b brand value), electric provider Meralco (US$0.9b brand value), gas corporation Petron (US$0.7b brand value), and retail chain Puregold (US$0.6b brand value).
The ranking revealed the theme of ‘value-seeking’. Hong Kongers love bargains and like to feel that they’re ‘gaming the system’; this explains why so many brands offer great value or help consumers seek out the best deals.
Brand Finance's Telecoms 150 list crowns a year of significant achievements for Singtel, seeing it move up three spots globally.
Based on YouGov’s BrandIndex’s Consideration score, Maggi scored 30.3 points whilste Dettol scored 34.2 points. Said metric is a measure of likelihood of purchase from the category.
Singapore Airlines topped YouGov's 2022 Best Brand Rankings, while multi-service platform Go-Jek was named most improved brand in SG.
