Singapore – Global technology company Epson has unveiled its revitalised brand message, ‘Engineered for Good’ in Southeast Asia. This pivotal shift underscores Epson’s commitment to marry innovation with purpose by co-creating cutting-edge technology solutions that contribute towards a sustainable future.
In an era where brands are distinguished by their values and aspirations, Epson redefines its identity to champion sustainability and meaningful innovation. The shift from its former brand message ‘It’s In the Details’ heralds a new purpose for Epson to go beyond product excellence and leverage on technology as a way to enrich communities. Epson’s corporate philosophy of ‘sho-sho-sei’ – or, ‘efficient, compact, and precise’ in Japanese – also aligns with this new brand message.
This brand shift also builds on Epson’s momentum towards its Environmental Vision 2050, which stipulates a goal to become carbon-negative and underground resource-free by 2050. At the end of 2023, Epson Southeast Asia adopted 100% renewable energy at all major sites and factories worldwide.
Tan May Lin, regional director of brand and communications at Epson Southeast Asia, said, “The actions of individuals and businesses, no matter how small, will play an important part in helping Southeast Asia achieve a sustainable future. Epson recognises that sustainability is a foundational element of responsible business practices. Hence, it is important that we communicate and advocate the use of Epson’s eco-efficient technology which helps reduce energy consumption, enhance productivity, and minimise the overall environmental impact of every Epson product.”
She added, “Our ‘Engineered for Good’ brand campaign reflects Epson’s unique philosophy of delivering efficient, compact and precise innovations. By further embracing innovation, we aim to combat global environmental challenges and societal issues, to enrich people’s lives and contribute to a better world.”
