Tag: Bastion Transform

Sydney, Australia – Bastion Transform, the content strategy and digital transformation arm of Bastion, has appointed Jenni Ryall as its new group director for business development and strategy.

In her new role, Ryall’s focus will be on building out the media, tech, and content businesses for Bastion Transform, adding further breadth of expertise to the existing team’s understanding of technology, audience, and monetisation strategy.

Ryall brings with her over 15 years’ industry experience in tech, news media and content strategy, and was recently with Meta where she was responsible for strategic partnerships on news for ANZ. During said previous role, she played a key role in driving the multi-million-dollar investments into media companies across ANZ.

Prior to this, she has had an extensive career as a leader in news and digital media in Australia and the US where she has been at the centre of digital transformation, the repositioning of high-growth media brands and the push for innovation in news products.

Speaking on her new role, Ryall said, “I’m absolutely thrilled to join Gaven Morris and the brilliant team at Bastion Transform at a crucial time for businesses working at the intersection of technology, media, and content. With the explosion of AI into the mainstream, the rise of new formats for younger generations and the growth of new revenue models utilising content, it’s an important moment to extend the innovative future of content and media with Bastion Transform.”

Meanwhile, Gaven Morris, managing director at Bastion Transform, commented, “I’m excited Jenni Ryall has agreed to write the next chapter of her illustrious career with the growing Bastion Transform team. Jen’s experience and expertise with newsrooms, publishers and platforms is a breakthrough appointment.”

He added, “As another wave of major change approaches, the Asia-Pacific region needs a specialist service focused on purpose-led transformation and building successful future business. Our outstanding team is proud Jen is joining us in this new senior leadership role.”

Australia – Independent agency Bastion has launched a new digital transformation and strategy consultancy, Bastion Transform, to be led by Gaven Morris, former director of news, analysis, and investigations of national broadcast station Australian Broadcasting Corporation (ABC), as the consultancy’s CEO. 

Morris brings with him an extensive career, working previously as a senior media executive, international editorial leader, and journalist, seeing himself riding the waves of digital and broadcast change globally. Morris was also on the launch team of CNN.com Europe, where he played a key role in building and launching broadcast and online news start-up Al Jazeera English.

In his new role as CEO, Morris will be overseeing the digital advisory, strategy, and organization renewal consultancy backed by the full resources of the broader Bastion business.

Commenting on his new appointment, Morris said that he is very excited to be joining the team and to work with purpose-driven partners and help organizations and institutions seeking to navigate their way towards an increasingly digital future.

“This fourth industrial revolution requires a clear vision, building effective cultures, and enacting purposeful plans to keep ahead of so much change,” said Morris.

Meanwhile, Jack Watts, Bastion’s founder and global CEO, shared that the birth of the consultancy comes from the increase in clients seeking help to fundamentally transform their organizations to prosper in the “new world”.

“Partnering with Gav to launch our new digital transformation consultancy, Bastion Transform, is a phenomenal opportunity for our business, people, and clients. We look forward to working with a range of clients, across industries and categories to guide them in delivering both their short and long-term digital transformation agendas,” said Watts.

In November this year, Bastion has announced the acquisition of New Zealand-based agency Shine, which will be its fifty-member team. The move aims to make Bastion one of the largest independent communications agencies across Australia and Asia.