Marketing Featured South Asia

Luxury fashion brand Balenciaga enters Indian market 

Mumbai, India – Global luxury fashion brand Balenciaga has announced its entry into the Indian market through a strategic deal with Reliance Brands Limited (RBL), the subsidiary of Reliance Retail Ventures of Reliance Industries.

With this long-term franchise agreement, RBL will be Balenciaga’s sole India partner to launch the brand in the country and this partnership will be RBL’s second with the parent group Kering, that houses Balenciaga.

Darshan Mehta, managing director of Reliance Brands Limited, said, “Few brands have actually embraced the opportunity for creative reinterpretation and reinvention quite like Balenciaga. Their avant-garde and ingenious creations, bold use of the logo, and a consequent cult in the fashion industry has already created a strong footing throughout the world.”

He added, “It’s the most opportune time to introduce the brand to the country as the Indian luxury customer has matured and using fashion as a form of creative expression of their individuality.”

Reliance Brands had recently inked a long-term distribution agreement with Italian luxury brand Valentino to bring it to India.

As of this writing, Reliance Brands currently houses luxury brands like Armani Exchange, Bally, Hamleys, Michael Kors, Muji, among others.