Tag: Audience Data
Yahoo DSP has announced that it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels, a move aimed at providing advertisers with clearer insights into audience data.
AlikeAudience joins forces with StackAdapt to provide global audience data for enhanced media buying
AlikeAudience, a leading data science company specialising in mobile-first audience data, has partnered with multi-channel advertising platform StackAdapt to provide media buyers in North America and the Asia-Pacific region with enhanced access to global audience insights.
The study from Nielsen is despite the fact that the survey noted that 69% of marketers believe first-party data is essential for their strategies and campaigns.
The new partnership will allow media buyers to leverage FirstCry Parenting’s rich audience segments on PubMatic’s premium inventory.
The collaboration entails Nielsen's audience data to be readily available to PubMatic's omnichannel product.
The Essence Health Data Check aims to help brands to utilize their data for the greater benefit of their business.
![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)