Tag: Asia Pacific

Singapore – Now Comms Asia has announced the appointment of Joe Sen as its new group managing director. In this role, he will spearhead regional operations across Asia Pacific and Japan – with a particular focus on Singapore, Malaysia, Thailand, Japan and Indonesia, to drive growth and strategic excellence.

Sen has a robust background in crafting and executing successful marketing strategies for the world’s top brands. His curiosity, passion for people and love for storytelling have driven his numerous successes, positioning him perfectly to hoist Now Comms Asia’s strategic capabilities. 

As group managing director, he will focus on elevating Now Comms Asia’s ability to bring even more quality to an exceptional track record on its operations and relationships; further improving the calibre that Now Comms Asia has in service delivery.

His role will also encompass an enhancement of service delivery quality to help foster stronger client relationships, and on casting out a comprehensive intergroup strategy that will ensure the consistent delivery of top-notch marketing services – ensuring a seamless integration across all subsidiaries. 

Speaking on his new role, Sen said, “Now Comms Asia has a strong foundation of delivering exceptional brand experiences that drive business results. Our clients continue to seek our agility and expertise in connecting with their customers across an increasingly complex landscape. I am excited to be joining the team at a time of great change, bringing a strategic lens to the next stage of our growth.”

Meanwhile, Andrew McArthur-Edwards, group CEO of Now Comms Asia, said, “Anyone who knows Joe recognises his unique approach to driving growth – a #kindadifferent marketing leader. As a commercially minded strategist he is the perfect person to lead the company on its next level of expansion in the region. I’m excited to give this opportunity to such a brilliant mind and incredibly happy that he has accepted the position, stepping up from the strategy roles he proved himself in to take the helm and steer our business.”

Singapore – People in the Asia-Pacific are recognising the changes AI will bring, with almost three-quarters (73%) of people across APAC said AI will profoundly change their life in the next year three to five years. Moreover, around 66% said AI would change how they do their job in the next five years. This is according to the latest data from global market research company Ipsos.

According to the data, most people (62%) in the regions said they were excited for the products and services that use AI; interest is greatest in China (80%), Indonesia (76%), Thailand (76%) and South Korea (73%). 

However, English-speaking countries, including Australia and New Zealand, feel the need for caution with the approach to AI – just 39% of Aussies and 43% of Kiwis said they were excited for the technology. Both countries are more likely to feel trepidation about AI, with 66% of New Zealanders and 64% of Australians saying AI makes them nervous. 

Meanwhile, most people across APAC (66%) said AI would change how they do their job in the next five years. Indonesia (87%), Thailand (81%) and China (80%) are the most likely to say AI will change how they do their job. At least half of Australians think AI will change their job – 16% said it was very likely to affect their work, while 34% said it was somewhat likely. 

However, more Aussies think AI will improve their job (29%) than those who think it will make it worse (20%). Just under half (46%) expect it to make the job market worse. 

Moreover, Indonesia is leading the charge in understanding AI – 86% of those surveyed said they understand it. In Australia, 63% said they had a good understanding of AI. The figure is lower than the global average of 67%. 

Hamish Munro, CEO for APEC at Ipsos, said, “People are still firmly divided over whether AI will be a friend or foe in the coming years. Across the APAC region, Asian countries are leading the charge for embracing the technology, showing both a strong understanding and excitement about the technology. English-speaking countries, including Australia and New Zealand, remain sceptical about AI, particularly its impact on their day-to-day life and employment.”

Singapore – Food and grocery delivery platform foodpanda has doubled down on its commitment to its delivery partners with ‘panda hearts’, its flagship programme aimed at uplifting and supporting delivery partners.

Through panda hearts, foodpanda aims to drive the program to improve the safety, well-being, and personal development of their delivery partners, alongside community and welfare perks.

Going into detail, panda hearts will be focusing on providing its delivery partners with health screenings, mental health assistance programmes, insurance, exercise and sporting events. This is then supplemented with initiatives that encourage delivery partners to prioritise their safety on the road.

Furthermore, the program provides delivery partners with a range of opportunities for growth, including upskilling courses, financial literacy workshops, bursaries, scholarships, and entrepreneurship opportunities. These help to support the aspirations of foodpanda’s delivery partners, beyond their day-to-day delivery tasks.

The program also aims to build a dependable support system, where delivery riders can easily access in-app communication channels, like roving roadshows or focus groups, to share feedback. Lastly, panda hearts offers delivery partners a wide range of additional benefits to help alleviate the cost of living such as fuel subsidies, supermarket vouchers, discounts on motorbike rental or mobile network plans.

Talking about the program, Bhavani Shankar Mishra, senior director of operations at foodpanda, said, “We recognise that gig work is here to stay, and our responsibility as a company is to ensure that our delivery partners thrive in their roles. We want them to feel valued, supported and empowered so they feel good about partnering with us.”

“To do this meaningfully, we regularly engage with them to understand what matters most to them, and learn how we can improve what we’re currently doing to provide the necessary resources and support,” he added.

Singapore – AI-powered adtech company Smartly has recently announced the appointment of Bertilla Teo as CEO for the Asia-Pacific (APAC) region.

Her appointment underscores Smartly’s goal of helping advertisers succeed in a complex digital ecosystem with increasing fragmentation of channels, changing privacy regulations, and the need for efficient budget allocation across diverse markets.

Bringing over 20 years of experience in advertising, Teo boasts a proven track record of success in APAC. Prior to this role, she served as CEO of Publicis Groupe, China, where she focused on client acquisition and implementing the “Power of One” model, gaining numerous accolades for her performance within the industry.

Speaking on her appointment, Teo said, “I’m thrilled to lead Smartly’s APAC growth journey at this pivotal time. The region presents a unique landscape with varying levels of tech adoption and active digital users in highly fragmented environments.”

“Smartly’s AI-powered solutions are perfectly positioned to empower brands to navigate these complexities and achieve brand performance and growth. Together with our partners, we will unlock the full potential of growth for our customers,” she added.
 
Meanwhile, Laura Desmond, CEO at Smartly, commented, “Over the past year Bertilla has played a key role in establishing Smartly as a formidable adtech company and partner in the region. Having a robust business in APAC truly distinguishes global adtech companies, and given our recent momentum, Bertilla is the right leader to take Smartly, our partners and our clients to the next level.”

Singapore – The emergence of seamless retail, with digital transformation propelling remarkable advancements in the sector, has put the customer squarely at the centre of attention, marking a new era.

With this, concepts such as multichannel and omnichannel, have lost their relevance, with a highly customer-centric approach taking the lead, according to a report by KPMG Asia Pacific and GS1 which examined how businesses and consumers in the Asia Pacific are embracing these seamless commerce strategies across diverse markets and geographies.

The report notes that once a differentiator, seamless retail – encompassing a brand’s ability to recognize and integrate the customer journey across multiple platforms and services – is now a baseline expectation in a majority of the markets surveyed, making it the new benchmark for tomorrow’s sellers.

The expectation is that social media, delivery innovations, apps, websites, automated messaging, and other digital interactions – all seamlessly integrate with traditional brick- and-mortar stores.

Highlights of the report include six key trends transforming retail, with retailers progressively expected to deliver on seamless retail, through integrated, connected capabilities to meet consumers on their terms.

Firstly, the report highlighted key priorities that consumers are looking for when choosing a platform, which are a wide variety of products and fast, reliable delivery amidst an e-commerce landscape in the region marked by a lack of a dominant platform. This comes alongside the prevalent application of AI in enhancing the relevance and accuracy of product recommendations, though there are concerns among consumers around privacy and lack of human interaction.

The report also highlighted trends such as social commerce gaining popularity among Gen Z, with fast-paced platforms such as TikTok, the consistent prominence of digital payment platforms as digital e-wallets gain traction in APAC, the recognition of loyalty programs for data collection, and sustainability placing itself forward as the baseline of marketing.

Notably, the report also stated that consumer expenditure is likely to start slowing down in APAC this year. With consumers feeling the impacts of rising costs, some markets are seeing muted growth while others are experiencing downtrends. Therefore there is a greater need for retailers to know how to better engage consumers in the current climate and beyond to gain market share, particularly as consumers recalibrate their spending.

Talking about the findings, Anson Bailey, head of consumer & retail, for KPMG in Asia Pacific, said, “PuttIng consumers first by adopting seamless, connected capabilities across the en4re organisation is no longer just a competitive edge, but a necessity for those who want to lead the market. ‘Navigating the Future of Seamless Commerce’ seeks to play a key role for the industry to identify opportunities, spurring innovation to better develop more successful customer experiences and journey maps.”

Meanwhile, Patrik Jonasson, senior director of global retail at GS1, commented, “Product sustainability, supply chain transparency, and circularity are becoming central to overall business operations. Soon, ESG reporting will be indistinguishable from the need for a seamless exchange of trusted product data. Companies will need to exchange information that is trusted and can be understood by all of the actors across today’s complex global supply chains, including the consumer.”

Singapore – Bridgestone Asia Pacific, India, China (BSAPIC), a group company of Bridgestone Corporation, and racing sim series Forza Motorsport are partnering to launch the first-ever “Bridgestone Rivals: Race to the Top” virtual gaming competition. 

Through this partnership, Bridgestone will be the first tyre manufacturer to partner with Forza Motorsport, one of the top simulation racing video games globally, in this latest instalment of the game, featuring participants racing the Lamborghini Huracán STO on the Hakone Grand Prix within the game.

From 20 June 2024 to 10 July, eligible racers can compete in the “Bridgestone Rivals: Race to the Top” event to unlock an exclusive in-game Bridgestone Racing Suit and set their fastest time to stand a chance to win attractive prizes worth up to USD$1,000. Within the game, racers will be taking on the virtual Hakone Grand Prix, a motorsports mecca built to host every level of racing with a spectacular view of Mount Fuji. 

Surrounded by the sublime beauty of the Japanese countryside on the shores of Lake Ashi, the circuit is a futuristic showcase for flat-out speed with long straights, wide turns, and a few heavy braking zones. The final winners will be announced based on the fastest lap time recorded at each participating location, spanning across Malaysia, Singapore, Indonesia, Vietnam, Thailand, Australia, New Zealand, Taiwan, and South Korea.

This partnership also aligns with the Bridgestone Group’s vision of continuing to provide the “excitement of driving” 10 or 20 years from now by contributing to the development of a safe, secure, and enjoyable car culture and motorsports culture through a wide range of sustainable motorsports activities such as e-sports, and by supporting mobility experiences that move people’s hearts. 

As part of Bridgestone E8 Commitment, the company aims to fulfil its corporate promise for “Emotion: Committed to inspiring excitement and spreading joy to the world of mobility.”

Lennard Kwek, director of brand marketing and communications at BSAPIC, said, “We are very excited to embark on this partnership with Forza Motorsport. It is an incredible opportunity to connect with a new generation of motorsports enthusiasts and create memorable experiences in motorsport among people of all ages and abilities. This partnership underscores our unwavering commitment to promoting a dynamic motorsports culture – and we are excited to finally bring this commitment to the virtual realm as well.”

Global digital behaviour aggregator company SQREEM Technologies had recently acquired contextual digital advertising platform TotallyAwesome, which will see TotallyAwesome’s extensive reach of over 900 million users and human-curated whitelists be integrated into SQREEM’s proprietary AI technology.

Through the acquisition, the pair will form the largest behaviour audience repository on the planet, reaching over 2.4 billion consumers in 80 countries. With the acquisition being a significant industry move in terms of providing safe contextual advertising options for advertisers not only in Asia-Pacific but also globally, what’s behind-the-scenes of this acquisition move from SQREEM and what new offerings can the industry expect?

For our latest Top Story feature, MARKETECH APAC spoke exclusively to Ian Chapman-Banks, chief executive officer at SQREEM to better understand their goal of acquiring TotallyAwesome, and what’s next for SQREEM in terms of offering new advertising solutions to new markets globally.

Broadened product offering and leveraged synergies

For Ian, the acquisition of TotallyAwesome significantly adds value to SQREEM by expanding its market reach to include youth and family demographics, bolstering its technological capabilities, and broadening its competitive edge with more comprehensive advertising solutions. 

“This acquisition brings new clients and cross-selling opportunities, creating additional revenue streams. Operational synergies from the integration lead to streamlined processes, strengthening SQREEM’s position as a leading behavioural aggregator. It also fosters new product development, driving innovation, and enhances SQREEM’s brand reputation and market credibility,” he said.

When asked what are the main factors that contributed to SQREEM’s acquisition of TotallyAwesome, Ian listed five factors–enhancing capabilities in targeted youth advertising, expanding market presence, leveraging synergies, strategic growth, and broadening product offering.

Speaking of enhanced capabilities, he notes that as TotallyAwesome specialises in youth digital media and family-friendly advertising, this will allow SQREEM to expand its reach in this specific demographic. Moreover, this complements SQREEM’s existing capabilities in behavioural aggregation and targeted advertising, enabling more precise and effective campaigns tailored to younger audiences.

“TotallyAwesome’s established presence in the youth and family advertising sector provides SQREEM with immediate access to a new customer base and market segment. This helps diversify SQREEM’s portfolio and strengthens its market position. The integration of TotallyAwesome’s user base with SQREEM’s AI-driven insights creates synergies that can enhance the performance and efficiency of their combined solutions. This includes improved targeting, better customer insights, and more effective and ethical ad placements,” he further explained.

Lastly, Ian notes that by acquiring TotallyAwesome, SQREEM can accelerate its growth trajectory and scale more rapidly, aligning with its goal to become a billion-dollar unicorn by 2026.

Improving advertising compliance, safety standards

For Ian, one of the biggest benefits of acquiring TotallyAwesome is how it has developed proper industry measures and solutions that include youth and family-focused advertising, content creation, and stringent compliance with safety standards like COPPA and GDPR–across it own suite of products.

“In APAC, SQREEM faces challenges such as navigating the diverse regulatory environments across different countries, each with its own data privacy laws and standards for protecting young users, like COPPA and GDPR. Ensuring compliance while maintaining effective engagement can be complex and resource intensive,” he remarked.

Some of TotallyAwesome’s solutions include contextual advertising expertise which can offer privacy-compliant, cookie-free advertising solutions, crucial for targeting youth safely and effectively; as well as ensuring safe and relevant ad placements across diverse channels like apps, gaming, and social media.

Ian also understands that despite many nuances on cultural differences and varying levels of digital literacy in terms of driving safe and effective advertising solutions in APAC, there is still a great deal of opportunities in the region. He adds that the region boasts one of the largest and most digitally engaged youth populations in the world. Moreover, he notes that this demographic is highly active on social media and other digital platforms, making it a prime target for innovative, youth-focused advertising campaigns. 

“By leveraging TotallyAwesome’s expertise in creating safe, compliant, and engaging content for young audiences, SQREEM can provide brands with effective tools to reach this lucrative market. Furthermore, the integration of TotallyAwesome’s programmatic advertising solutions with SQREEM’s AI and data analytics capabilities can enhance the precision and effectiveness of campaigns, offering brands unprecedented insights and engagement opportunities with the youth demographic in APAC,” he stated.

Strengthening cookie-less solutions and other advertising offerings

Amidst continued industry movement towards privacy-centric advertising solutions, Ian has stressed SQREEM’s commitment to enhancing its cookie-less solutions to better serve its partners and clients in the APAC region. For him, by leveraging advanced AI-powered behavioural analytics, SQREEM can accurately identify user patterns and preferences without relying on cookies.

“To ensure privacy and compliance, SQREEM integrates first-party data from clients while adhering to regional privacy regulations like GDPR and PDPA. Strengthening industry alliances and collaborating with key players allows SQREEM to develop and promote cookie-less standards tailored to the APAC market,” he said.

Ian also noted how technological upgrades, such as enhanced machine learning models and robust cross-device tracking, had enabled SQREEM to understand user behaviour through non-cookie-based signals, providing a comprehensive view of user journeys across devices. Moreover, innovative solutions like predictive analytics and scalable personalisation techniques further enhance user engagement and conversion rates.

“To support clients in transitioning to cookie-less solutions, SQREEM offers workshops, training sessions, and ongoing resources. Clear performance metrics and transparent reporting demonstrate the effectiveness of cookie-less campaigns compared to traditional methods,” he said.

He further added, “SQREEM aims to provide robust, privacy-compliant, and effective cookie-less solutions, ensuring its partners and clients in APAC can continue to achieve their marketing goals in a rapidly evolving digital landscape.”

What’s next for SQREEM globally?

Following the acquisition of TotallyAwesome, Ian had already hinted on his LinkedIn post that SQREEM aims to expand its presence and offerings to other markets, including in the Middle East and Latin America. For this, we asked: what’s the roadmap for this?

“Our recent acquisition, TotallyAwesome, will play a pivotal role in this expansion. TotallyAwesome offers a managed service for the curation of whitelists and safe, compliant activation for children and parents. This service will be crucial in rapidly building whitelists in the four largest markets in the Middle East (Saudi Arabia and UAE) and LATAM (Brazil and Mexico). These markets, characterized by a high percentage of young people, present significant opportunities for growth,” Ian explained.

He also noted that SQREEM already had a presence in the Middle East and LATAM regions through direct sales and distribution partners, and for them leveraging this existing infrastructure, SQREEM plans to scale up its operations by enhancing its local market capabilities.

“We are already operationally ready to expand, having set up channels in key cities like Rio and São Paulo during recent visits. This groundwork ensures that SQREEM is well-prepared to leverage its partnerships and distribution capabilities to penetrate these markets effectively,” he concluded.

The Asia-Pacific, which has come to be known as a hub for VR innovation, is embracing this moniker with gusto! Recent advancements in VR hardware and software, have overcome challenges that prevented it from entering the mainstream for several years, and countries like Japan and China are now leading the way with their innovation in immersive virtual reality experiences.

Statista predicted the VR software market in Asia to generate a revenue of US$1.6 billion by 2024, with a compound annual growth rate (CAGR) of 8.9% from 2024 to 2028. VR hardware projections indicate that the revenue in this market will reach US$4.7 billion by 2024, with a CAGR of 10.9% from 2024 to 2028 and a projected market volume of US$7 billion by 2028. 

From a marketing perspective, VR provides a unique platform for immersive brand storytelling. Advertisers can transport users into different worlds and narratives, allowing them to engage with brands on a personal level. Interactive storytelling captures attention and creates a lasting impression on the viewer.

One notable sector in the APAC region that has accelerated the adoption of VR for immersive storytelling is tourism. This region is home to some of the world’s most awe-inspiring tourist destinations, and VR allows consumers to virtually experience these locations. By donning a VR headset, potential tourists can navigate, explore, and familiarize themselves with destinations in a safe and controlled environment. This empowers them to make more informed choices regarding their travel plans and activities.

There are a multitude of opportunities for advertisers to integrate themselves into this space and effectively reach target audiences. Travel agencies and governments are among the entities benefiting most from using VR to promote tourism. For instance, visitors can virtually explore renowned sites in Rajasthan and four prominent tourism destinations in Thailand: Phuket, Bangkok, Surat Thani, and Chiang Mai through tours put together by governmental tourist authorities. And the computer-generated Virtual Osaka, which incorporates the city’s famous castle and other major tourist sites, is being used to promote the 2025 World Exposition.

Another promising application of VR in Asia Pacific is in e-commerce and retail. It has demonstrated great potential in facilitating commerce to drive purchase decisions. By utilizing virtual showrooms and product demonstrations, customers get firsthand experience with products before making a purchase. This helps alleviate the uncertainties of online shopping. Fashion brands like Charles & Keith have moved beyond augmented reality to virtual reality. The Charles & Keith Virtual Store Experience enables customers to immerse themselves in their virtual stores, which are “located” in renowned cities across Asia. This immersive experience provides a comprehensive, 360-degree view of store interiors as well as the retailer’s latest collection of bags, shoes, and accessories.

A store with a large column and a large display Description automatically generated with medium confidence
Charles & Keith Virtual Store Experience, Raffles City Shopping Center, Shanghai, China (Source: https://www.charleskeith.com/sg/virtual-store)

It’s no wonder that key e-commerce players in the region are already embracing VR technology to enhance the shopping experience. In Singapore, Procter & Gamble collaborated with Shopee for their Regional Super Brand Day, during which it introduced an enhanced virtual home shopping experience. Users could explore different virtual rooms and discover P&G products, which were categorized according to their respective rooms. This immersive and interactive online shopping journey transformed the way consumers discovered and browsed products, going beyond the limitations of traditional product pages.

With the rapid advancement of VR in Asia Pacific, what does the future hold for this technology? Welcome to the world of mixed reality (MR)! VR creates a fully immersive digital environment best experienced through a headset or head-mounted display, but MR takes it a step further by seamlessly blending digital and real-world settings. This allows users to witness the coexistence and interaction of physical and virtual objects in real time.

We are already seeing glimpses of this technology. Hospitals and medical institutions in Singapore, for instance, have been actively exploring MR applications. As reported in The Straits Times, Singapore’s first successful holography-guided heart surgery was performed by a team of surgeons from the National University Heart Centre, Singapore in 2022. Since then, four other patients have been treated with this technology-assisted heart surgery. Surgeons utilized MR technology in the form of the HoloLens 2 for presurgical planning. This enabled them to visualize and practice procedures in a simulated environment, resulting in more precise surgeries.

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Associate Professor Theodoros Kofidis with a hologram of a heart as seen through a HoloLens 2 headset. (Photo Source: Ng Sor Luan from The Straits Times, Singapore) 

In today’s ever-evolving digital landscape, we are continuously witnessing remarkable advancements in technology. With its ability to create immersive experiences, VR has the power to transport consumers into different worlds and narratives, fostering a deeper connection with brands. As the technology continues to evolve and merge with mixed reality, we will see even greater real-world, real-time brand applications of this technology that seamlessly blend the digital and physical realms, to deliver captivating and transformative audience experiences. 

The brands that embrace this potential and stay at the forefront of advancements, will unlock the potential for new avenues for growth, innovation, and engagement. The best is yet to come.

This thought leadership piece is written by Abygayle Brani, Regional Marketing & Communications Strategist, UM APAC

Australia – Following its global expansion, unified retail platform Zitcha has announced the appointment of Josh Forsyth as its new sales lead for APAC.

In addition to growing Zitcha’s Australian and New Zealand business, Forsyth will help lead its push across Asia to empower retailers to monetise their onsite, offsite and in-store media assets.

These assets include websites, social media, above the line advertising, display, search, email and in-premise, allowing brands in APAC to target audiences using first-party data and personalisation to drive incremental revenues for both retailers and brands.

Forsyth joins Zitcha after more than eight years working in senior sales, partnerships and operations roles for major adtech businesses including Yahoo, The Trade Desk and Vistar Media, where he helped educate and implement clients on new and emerging programmatic channels.

Speaking on his appointment, Forsyth said, “Zitcha is a market leading retail media platform that continues to innovate to meet the needs of retailers and brands that understand the value in building and operating effective retail media networks. Having watched its success from afar for a while now, I’m delighted to join the team as we capitalise on existing Australia and New Zealand opportunities and turn our sights to the phenomenal opportunities that exist across Asia.”

Meanwhile, Nick Hinsley, chief revenue officer at Zitcha, commented, “Retail media in Australasia and Asia represents a significant, but so far relatively untapped opportunity for retailers, wanting to more efficiently and effectively leverage their own media assets for brand advertising partners. The appointment of Josh is the exciting next development in Zitcha’s continued success locally and our move into Southeast Asia and beyond.”

“While we are a technology business at heart, it is the expertise of people, such as Josh, who put customers first and become trusted advisors for retailers in this new and fast growing retail media space. This depth of talent and capability within Zitcha enables retailers and brands to navigate what is the third and biggest wave in digital advertising after search and social, and we’re delighted Josh is on the team,” he added.

Singapore – International travel, lifestyle, and accessories brand TUMI recently opened two new airport outlets in South Korea and Thailand, along with the announcement of two more locations in major international airports throughout Asia-Pacific. 

These openings mark TUMI’s commitment to delivering sleek, sophisticated and inviting spaces to travellers, redefining and reinvigorating travel retail with an expanded and refreshed presence at major international airports throughout Asia.

Going into detail, the first two stores opened on May 1, 2024 at South Korea’s Incheon International Airport and Thailand’s Suvarnabhumi Airport, which both showcase TUMI’s evolution as a sleek and sophisticated global performance luxury brand, while providing a comfortable and easy-to-navigate environment to browse the wide range of products curated to meet the needs of discerning travellers.

On the other hand, scheduled to open in late May, the new store at Soekarno–Hatto International Airport in Jakarta, Indonesia, joins various duty-free shops and restaurants inside its largest and newest Terminal 3. This will then be followed by the new store at Chhatrapati Shivaji Maharaj International Airport in Mumbai, India, slated to open in mid-June, which will feature a similarly sleek design in a high-traffic location inside the country’s second-busiest airport.

Talking about these openings, Aris Maroulis, vice president for Asia-Pacific and the Middle East at TUMI, said, “The latest openings at Incheon International Airport and Suvarnabhumi Airport are a testament to TUMI’s ongoing commitment to creating unique and exceptional experiences for our international customers through our high-performance products and stores.”

“With more launches coming soon at Soekarno–Hatto International Airport in Jakarta and Chhatrapati Shivaji Maharaj International Airport in Mumbai, which are also among the busiest in the region, travel retail will continue to be a key focus through thoughtfully planned and skilfully executed designs that bring customers into our world and speak to the way they travel today,” he added.