Tag: Appointments

Manila, Philippines – Professional services and investment management firm Colliers has recently appointed Rodel Ambas as the new head of marketing and communications for Colliers Philippines, effective immediately. 

Ambas will continue to implement Colliers’ brand guidelines to ensure that all of the firm’s marketing and communications efforts are consistent and well aligned with their core values and vision, collaborating with stakeholders to drive exceptional results.

Prior to his new role, he was with consulting firm Pinnacle Consulting as the head of marketing, where he was responsible for the property listings and customer service teams to ensure that the company’s branding, communications and performance marketing initiatives are well aligned and executed.

Before joining Colliers, he also had experience with companies like real estate marketplaces ZipMatch and Lamudi, and has provided consulting for various companies to help boost their content and public relations strategies to earn PR mileage through events and regular seeding of press releases.

Speaking about the recent appointment, Richard Raymundo, managing director for Philippines at Colliers, said, “I am confident that Rodel will contribute to leading our industry into the future given his enterprising and collaborative spirit. This will further strengthen Colliers’ branding and positioning in Philippine real estate.”

Meanwhile, Michelle Doyle-Jones, director of marketing and communications for Asia at Colliers, commented, “We are excited to have Rodel join our team to lead and further strengthen the Colliers brand in the Philippines. His relevant experience in real estate will certainly help us to drive exceptional results to accelerate the success of our clients and our people.”

New York, United States – Global cloud-based marketing technology company, Zeta, has appointed Crystal Eastman to be its first-ever chief marketing officer.

Zeta, which has a presence in the United States, Brazil, and the United Kingdom, as well as India, among others, offers its platform and data to empower consumer brands to acquire, grow, and retain their customers at a low cost.

The company said that the new leadership is in line with its strategy to drive the executive team for Zeta’s next phase of growth.

As the first CMO at Zeta, Eastman will be responsible for global marketing strategy and execution, including brand activation, performance marketing, corporate communications, public relations, and events and sponsorships, as well as client engagement, and Zeta’s employer brand.

Before joining Zeta, Eastman was the head of global marketing at technology firm The Trade Desk, where she was responsible for global go-to-market activities, including product marketing, sponsorships, and events, as well as global campaign activation. She has also held numerous senior marketing positions throughout her career, including leadership stints at brands American Express and BlackRock.

“It is an honor to join this talented and accomplished executive team at such an exciting time in the company’s journey. I look forward to helping marketers across the globe unleash their full potential by taking advantage of Zeta’s advanced identity solution, leading-edge audience insights, and uniquely integrated omni channel activation opportunities,” said Eastman herself.

Meanwhile, Zeta’s Co-Founder, Chairman, and CEO David A. Steinberg commented that they are thrilled to have Eastman join the executive team, as she has an impressive, proven track record in growing data-driven and digital businesses, with deep expertise in all aspects of marketing. 

“Under her leadership, we will continue to deepen our understanding of our customers’ evolving needs, continuously innovate our product offerings and how we deliver them, and scale our growth ambitions by introducing Zeta to the next generation of marketers. Crystal joins an expanding, diverse executive team that brings the collective experience and leadership abilities needed to accelerate our growth agenda,” said Steinberg.

Kuala Lumpur, Malaysia – Media agency Trapper Group has appointed Erwin Goh, former business director at dentsu X, to assume the role of general manager for its media brand arm, SEED.

SEED, which was previously known as a content-centric company, is now a full-service agency that offers integrated thinking and media solutions to its clients. It will be a creative-led media agency, closely working with clients and agency partners to deliver business results on campaigns. 

With the appointment, Goh will be focusing on building a team to grow SEED’s clients’ business. He will also be developing digital-ready marketing and media solutions that will solve clients’ business challenges and impact revenue. This is in line with its sister brand, Trapper’s DNA of being ‘The Growth Engineers’.

Prior to joining Trapper’s SEED, Goh had more than 14 years of experience in the industry across integrated media solutions for various local, regional, and global clients. He has previously worked with brands such as AirAsia, Honda, and Heineken, as well as The Walt Disney Studios, among others.

“I’m looking forward to being part of the growth team in Trapper Group, to propel client’s business despite these trying times. We need to constantly challenge the status quo, quickly adapt and be on the lookout for new opportunities. I’m more than honored to help build SEED’s capability to be the new market challenger,” said Goh.

Meanwhile, Sue-Anne Lim, the CEO of Trapper, commented that Goh comes with a proven track record in developing client and inter-agency partner relationships, as well as growing brands and businesses.

“We are very excited to reintroduce SEED to the market as a creative-led media agency. Pandemic or not, we are constantly looking for ‘sprinters’ who are helpful, humble, and hungry. Erwin will add substantial value to SEED and steer the brand towards greater revenue share, alongside Trapper,” she said.

Trapper’s Chairman and Co-founder Sivanathan Krishnan said that hiring Goh fits exactly into the group’s future-forward goal as he has the right professional attributes in operations, communication, business experience, and leadership abilities to successfully execute on the SEED’s strategy and deliver financial performance.

“SEED is a young communications agency within the group, founded with very high ambitions. Its strength lies in the fact that it is a challenger brand with deep digital expertise that is focused on delivering value for clients. It will not be handcuffed to tried and tested methods, instead employ an innovative and experimental approach to solving problems,” said Krishnan.

Earlier this year, Trapper unveiled a company-wide brand transformation, which is the first time ever since its founding in 2001. This move marks 2021 as the group’s important 20th-year milestone.

Australia – As brands continue to seek notable brand design and brand creation offerings, creative agency Bear Meets Eagle on Fire (BMEOF) has announced a new head, Koen Arbouw, to lead its design team.

BMEOF offers clients teams around any problem or project – from branding and brand creation to design, experience, and communication.

As the new design lead of the agency, Arbouw brings with him wide experience that spans working with design companies including Landor, Maud, and M35. Some of his previous projects were for clients such as Nike, Google, luxury fragrance brand Escentric Molecules, and the AFTRS.

“Bear’s such a unique place where design and advertising are both held in the same regard. I think that’s rare to find and I am excited to be a part of everything that comes next,” said Arbouw, regarding his appointment.

Meanwhile, Micah Walker, the founder of BMEOF, commented, “Koen and I first worked together when he was at Maud years ago. We reconnected when I came back to Sydney and have collaborated on a number of Bear projects over the past couple of years. He’s a proper talent and we’re excited he’s decided to join us.”

One of BMEOF’s most recent campaigns was in May this year with Australia’s fintech Wisr. The campaign includes an ambitiously crafted desktop and mobile experience, co-created with another creative agency, Resn.

California, USA – Evident in its constant commitment to move the ad tech industry to a privacy-first approach, global adtech company Quantcast has recently appointed Min-Jae Lee as its new chief privacy officer. She will be responsible for driving Quantcast’s privacy-first approach and helping brands and publishers manage consumer consent.

Formerly from software company The Trade Desk, Lee served as lead privacy counsel and oversaw the company’s global privacy program. During her time at the company, she navigated and addressed the challenges of GDPR, CCPA and the industry’s major privacy developments. Prior to The Trade Desk, Lee has also spent time at technology and media companies including Spotify and Adobe.

In addition, as a participant in the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB), Lee is also involved with evaluating proposed policies for the industry. 

Speaking about her appointment, she said, “Privacy is a socially-driven reflection of society, and we’re in a very interesting time in the evolution of digital advertising, where decisions around privacy are paramount. I chose to join Quantcast because it is leading the market in privacy-driven products through innovative technology, and is a leading force in helping the industry adapt to future changes. 

She added, “I look forward to applying my knowledge to help drive Quantcast’s privacy-first approach to a smooth transition for its customers in the era of advertising without third-party cookies.”

Meanwhile, Konrad Feldman, CEO at Quantcast, commented, “Consumer trust is at the core of our business, and adding a privacy veteran with Min-Jae’s level of expertise to our team reflects our focus and commitment. Min-Jae shares our values of championing the free and open internet with a privacy-first approach and her global perspective will help us continue to lead the market and help our clients to confidently meet the requirements of existing and emerging privacy standards around the world.”

Lee joins the new slew of Quantcast appointees namely Valerie Junger, chief people officer; Ingrid Burton, chief marketing officer; and Ileana Falticeni, general counsel. 

“We have seen extensive privacy reforms within Europe and North America and, more recently, in some parts of APAC. I fully expect this trend to continue in APAC and with our privacy-first approach and Min-Jae’s experience, Quantcast is well-positioned to help consumers, publishers and brands. I am delighted that Min-Jae Lee has joined the Quantcast team,” said Andrew Double, managing director for APAC at Quantcast.

Australia – Pizza brand Domino’s has appointed Adam Ballesty, former general manager at beverage company Seedlip APAC, to be the new chief marketing officer for its operations in Australia and New Zealand. The appointment will take effect on 2 August 2021.

Ballesty takes over Allan Collins who has resigned from the position after almost 15 years.

Ballesty brings with him decades of experience in the industry. Aside from his previous role at Seedlip, Ballesty has also held senior marketing roles with brands including Foxtel, Diageo, and Pacific Brands. He has also managed his own strategy and research business, working on start-ups such as sportswear company Skins and retail company Unistraw.

As the new CMO at Domino’s ANZ, Ballesty will be responsible for all facets of consumer marketing including brand, digital marketing, communications, and product development, as well as leading the development of Domino’s innovation pipeline moving forward. 

In addition, Ballesty will be a member of Domino’s ANZ executive team, working closely with Nick Knight, the CEO of Domino’s ANZ, to continue driving the strategic and creative direction of the brand.

Knight commented that they are excited to have someone of Ballesty’s caliber join Domino’s and are looking forward to the new energy, passion, and direction he will bring to the role as they continue on their journey of growth, improving the customer experience and pushing the boundaries of what’s possible. 

“We are confident he will add immense value to the dynamic and innovative marketing team we have here at Domino’s and can’t wait to see what he does in the role,” said Knight.

Singapore – As part of the company’s move to strengthen its presence in Asia-Pacific, particularly on its known market research practice, Kantar has announced the promotion of Ilana Sanborn as the new head of Kantar Marketplace in APAC.

First launched in 2019, Kantar Marketplace is a market research platform that empowers insights professionals, marketers and agencies to build meaningfully different brands with speed and agility.

Formerly leading both Australia’s innovation practice and the Kantar Marketplace growth strategy for Australia, Sanborn will continue leading the Kantar Marketplace portfolio in Australia and remain a member of the Kantar Australia Board.

Speaking about her appointment, she stated that she finds her work incredibly motivating, especially when she shows a client the capability of the platform. She adds as well as part of her work, she also demonstrates how Kantar is evolving into a business that uses technology such as artificial intelligence and technology platforms to better understand human behavior.

“I’m especially looking forward to working with our teams across the region and partnering with our fantastic clients as they test, learn and move faster. As the speed at which the competitive environments of our clients evolve gets faster, Kantar is ready to support them in that challenge. As we launch more products through this platform, Kantar Marketplace will transform the way we engage with, and support, our clients – especially as we navigate out of the pandemic,” Sanborn stated.

She added, “I’m proud to work for a business that has continuously allowed me to grow by investing in my career across multiple roles and markets. I am very excited to have this opportunity to drive growth of the Kantar Marketplace platform across Asia-Pacific to the same heights we are experiencing in Australia.”

Meanwhile, Tim Kelsall, chief client officer for Asia-Pacific at Kantar, commented, “Kantar is continuing to invest in an agile business development and servicing team across the region. Concurrently, we are also investing in wider solutions covering creative and digital testing, concept and innovation testing and on-demand surveys through the Kantar Marketplace platform.”

He added, “I am thrilled to have Ilana work with a wider client base across Asia-Pacific in this expanded role as she leads our commercial growth, product development and client success through Kantar Marketplace.”

Singapore – After a year of building up its creative and strategic firepower in Asia-Pacific, Edelman is dialing up its focus on the future of communications with the newest hires to boost its creative work and position in the region.

The new hires are Tim Green as the new chief creative officer for APAC, Huw Gildon as the new chief strategy officer for APAC, and Wendy Chan as chief creative officer for China.

Green comes from creative agency Leo Burnett as creative lead, and is now responsible for injecting creative thinking into every practice and sector, across every communications brief. 

“There has never been a more relevant time for businesses to embrace creativity as a more effective way of solving business challenges. By integrating creative thinking into Edelman’s offerings, and letting PR and digital practices bring the creative idea to life, we’re enabling our clients to stand out as distinct and truly relevant to their audiences,” Green said, regarding his appointment.

Meanwhile, Gildon, who previously worked with Leo Burnett and Ogilvy, will partner with Green and the firm’s digital and data capabilities to drive the ideation and execution of integrated work for the firm’s earned communications solutions, alongside Phyllis Yip who joined the agency as head of strategy for Hong Kong, Taiwan and Thailand from Walmart China in March. Nisha Sivanandan, head of strategy at Edelman Singapore, will also be part of the said team to bolster the agency’s work. 

Regarding his appointment, Gildon said, “The brand is one of the most important and powerful ideas in the history of business. The strongest are both trusted and talked about. Given Edelman’s strong heritage in studying trust, I’m really looking forward to working with their incredible portfolio of clients to help them grow and strengthen their brands with the power of creativity and innovation.”

Lastly, Chan comes from McCann Health in China, and accompanies Pully Chau, who was recently appointed as the new president for Greater China at Edelman.

For Michelle Hutton, vice chair for APAC at Edelman part of the new stride of hires in the region responds to the growing need of integration of creative and strategy skill sets into its product mix of corporate, public and brand solutions. This, in turn, will enable the firm to make pioneering moves in tackling the unique challenges faced by today’s marketers.

She added that as brands are increasingly expected to take a stand on societal issues and serve as agents of change in their consumers’ lives, earned media has become the new battleground for building trust.

“By bringing creativity and strategy to the table in addressing our clients’ challenges, independent of structures and siloes, our teams are able to unlock even more powerful ideas and experiences for positioning our clients at the heart of culture and what’s taking place in the world at the moment. This ultimately enhances the effectiveness of earned elements in our traditional solutions,” Hutton concluded.

Sydney, Australia – Advertising agency Clemenger BBDO Sydney has appointed former chief of strategy at global communications and advertising company Saatchi & Saatchi, Graham Sweet, to be its new head of brand planning.

Sweet brings with him almost 20 years of experience in brand strategy across a variety of sectors. Within that time, he has worked with some of the most recognized agencies and brands globally. Aside from his former role at Saatchi & Saatchi, Sweet was previously head of strategy at socially-led creative agency We Are Social. Some of his past roles also include being the planning partner at marketing firm DDB, and the strategy director at full-service media company Bohemia.

Clemenger BBDO Sydney’s Chief Strategy Officer Lilian Sor commented that Sweet has a phenomenal track record as a strong brand planner, and that they could not be happier to welcome him to the Clemenger Sydney planning crew and agency.

“Loving nothing more than navigating the challenges of big brands and holistic communications, Graham is a simplifier and he’s focused on strategy as a means to an end, not the end itself. Optimistic and motivated, Graham is an advocate of creativity and a tech enthusiast, and is sure to enhance our agency and our clients’ businesses,” said Sor.

Just recently, Clemenger BBDO Sydney announced its collaboration with Sydney Water, the organization that manages the environment and health of the city’s waterways. The agency released a new water-saving campaign titled ‘Turn it off, Bob’ to serve as a reminder for Sydneysiders to conserve water.

Singapore – InMobi, an independent marketing cloud company, has recently announced the recent appointment of former executive from video advertising platform Unruly, Valerie Jaquet, as InMobi’s new director of agency and programmatic business in Southeast Asia.

She had a five-year stint at Unruly, where she stood as its vice president for programmatic sales in APAC. Prior to InMobi, she had also worked with global programmatic buying group Dentsu Amnet and media company FairFax. Overall, she brings in over 15 years of digital advertising and programmatic experience. 

Through her new role, Jaquet will be focused on leading regional growth and scaling InMobi’s agency and demand-side platform (DSP) partnerships as well as overseeing the company’s programmatic business and operations.

Speaking about her appointment, she said, “In today’s fast-paced connected consumer landscape, it is imperative for brands and marketers to leverage data and technology in the right manner. InMobi is doubling down on its efforts to build the future of marketing, adtech, and data and I am excited to be part of this change and looking forward to expanding our reach and foothold within Southeast Asia.”

Meanwhile, Rishi Bedi, vice president and GM for Southeast Asia, Japan and Korea at InMobi, commented, “I am happy to welcome Valerie as our new Director and look forward to working together to drive stronger growth across Singapore, Malaysia, Thailand, Vietnam, and Philippines markets in 2021. Her rich experience, as both publisher and agency, is complementary to InMobi’s regional growth plans.”

InMobi’s latest appointments come as the Southeast Asian market is becoming a focus market for InMobi, with great growth potential on mobile marketing and programmatic fronts. This has been the case in their recent findings, where they note that mobile ad spending grew by 65% in the region.