Tag: Appointment

Kuala Lumpur, Malaysia – Public relations and integrated communications agency Citrine has announced the return of its founder, Ivlynn Yap Cheng Theng, to take on the role of group executive chairman, ushering in a new era of innovation and growth. 

The strategic appointment marks a new chapter for the agency, fueled by Ivlynn’s visionary leadership and a shared commitment to propelling Citrine to greater heights. Her return to Citrine signifies a renewed focus on fostering a culture of commitment, collaboration, and continuous improvement. 

Ivylynn brings with her over 30 years of experience as a seasoned industry professional. She is renowned for her sharp strategic thinking, practical approach, and unwavering commitment to client success. 

Her extensive experience and proven track record within the communications industry will be instrumental in shaping the agency’s future trajectory by offering a broader scope of integrated communication services while cementing the agency’s renowned expertise in crisis communication and reputation management. 

The agency acknowledges the importance of effective environmental, social, and governance (ESG) communication strategies. Under Ivlynn’s leadership, Citrine is committed to providing communication support and advisory services to companies as they navigate and promote their ESG initiatives, leveraging Ivlynn’s crisis communication expertise and governance experience. 

Prior to her homecoming, Ivylynn served as the head of the corporate communication department at Perbadanan Insurans Deposit Malaysia (PIDM) from April 2021 to March 2024. 

Her 3-year tenure at PIDM instilled in her a deep understanding and appreciation of compliance, risk assessment, and good corporate governance principles and practices. Combining this with her ongoing pursuit of a Master of Science in Economic Crime Management at HELP University positions her well to support clients with their ESG communication strategies. 

“We observe that ESG standards and regulations are increasingly becoming a permanent fixture in how organisations run and operate their businesses. In most cases, companies are noted to lack robust strategic communications plans and crisis preparedness strategies that align with their ESG practices. At Citrine, we offer tailored communication and advisory services to empower companies to uphold transparency and cultivate authentic sustainability practices. Our goal is to ensure that companies effectively navigate the complexities of ESG while fostering genuine connections with their stakeholders,” Ivylynn explained. 

On empowering talent and igniting innovation, Ivylynn emphasised the significance of collaboration in achieving Citrine’s ambitious goals. She envisions fostering a dynamic environment where diverse perspectives are valued and creative ideas are nurtured. 

As she takes on the leadership role in the agency, Citrine will actively invest in its team’s professional development, ensuring they possess the skills and knowledge to navigate the complexities of the modern communications landscape. 

Citrine has carved a prominent niche in the communication landscape, and its extensive network of affiliate agencies, strategically positioned across seven locations—Singapore, Indonesia, the Philippines, Australia, Thailand, India, and the UAE—enables it to provide comprehensive communication solutions on a global scale.

Commenting on her appointment, Ivylynn said, “I’m incredibly honoured to rejoin Citrine at this pivotal moment. The agency has a remarkable foundation built on a commitment to providing practical solutions and meeting client expectations. I’m energised to collaborate with our talented team to propel Citrine to even greater heights. Together, we will leverage the power of strategic communication to empower our clients to thrive in an ever-evolving communications landscape.” 

She added, “Citrine has always embraced a global mindset. Our network of affiliate agencies allows us to offer our clients a truly international perspective. Looking ahead, we plan to strategically expand our network, reaching new markets and forging stronger partnerships across the globe.” 

Singapore – The media and marketing solutions subsidiary of Interpublic Group , IPG Mediabrands, has announced that Kristine Biti has been appointed as the head of KINESSO in Asia-Pacific. Biti will be based in Singapore at the KINESSO Regional Headquarters, reporting to Leigh Terry, the CEO of IPG Mediabrands Asia-Pacific. On Thursday, April 11th, her appointment will become effective.

The announcement comes after Matt Ware was promoted to CEO for Japan at IPG Mediabrands. 

Biti takes over as APAC Head of KINESSO, IPG Mediabrands’ tech-driven performance agency, and leads a team of over 1000 digital experts across 11 markets. They work in digital media, marketing automation, advanced analytics, commerce, and AI. 

Biti has 15 years of expertise in advertising, marketing, and technology in Asia Pacific, and she specialises in driving regional expansion, strategic collaborations, and organisational transformation within the industry. Her previous work includes as APAC head of operations, client, and growth at Media.Monks.

Commenting about Biti’s appointment, Leigh Terry, CEO IPG Mediabrands APAC, said, “Kris has a great reputation for driving operational excellence and commercial transformation. Her deep-seated knowledge of marketing technology paired with an unrivalled passion and tenacity for the forward progress of this industry, make her the perfect hire to lead our digital performance specialists across the Asia-Pacific region. We are very excited to have her on board.” 

Meanwhile, Biti stated, “I am joining KINESSO at a time of exponential technological advancements, ever shifting consumer behaviour and heightened privacy scrutiny. More than ever, brands are seeking expertise and agility as they navigate the complexities of data, analytics, and their technology stack. The combination of KINESSO’s innovative solutions, top-tier services, and exceptional talent is the winning combination to propel our clients forward.”

She added, “It is an honour to have the opportunity to work with Leigh, his seasoned leadership team and legendary KINESSO crew across the world. I am looking forward to taking the APAC business to new heights.”

Jakarta, Indonesia – Dentsu Indonesia has announced the appointment of Anwesh Bose as chief growth officer, effective immediately.

In his new role, Bose will spearhead growth initiatives and foster collaboration across units to identify market opportunities that will propel dentsu Indonesia and its clients to achieve the next phase of growth.

Bose brings over a wealth of experience as an advertising veteran, with a proven track record of growing brands in Indonesia and India. His extensive background includes serving as president director at Havas Group Indonesia, senior vice president at DDB India, and chief growth officer – media at dentsu media India.

He has also held leadership positions at ad-tech companies, such as Supermom Business and Whisper Media. Prior to rejoining dentsu, Bose also served as president director at The Academy Consulting.

Talking about his own appointment, Bose said, “It is an honor for me to return to dentsu, where we are committed to driving growth and innovation for marketers in Indonesia. I’m in awe of the talents and capabilities across Creative, Media, CXM that dentsu has, as well as the impressive achievements that the dentsu team have brought. I eagerly anticipate unlocking new possibilities with our expertise in data, commerce, content, and influencer marketing.”

Meanwhile, Elvira Jakub, CEO of dentsu Indonesia, commented, “We have made steady progress thus far, and by strategically appointing a senior leader with extensive experience like Anwesh, we are charting our path forward to continue helping marketers unlock new opportunities and navigate the evolving marketing landscape. Anwesh will also be instrumental in leading dentsu Indonesia’s growth through transformation and integration of our emerging service lines. I’m brimming with excitement and optimism for the incredible phase that lies ahead.”

Notably, this appointment comes after Elvira Jakub’s appointment as dentsu Indonesia’s new CEO.

Australia – BMF has announced the appointment of Simone Takasaki in the newly created role of head of creative services and integrated production. 

Takasaki is formerly with Google APAC as the head of production and brand studio, spending three-and-a-half years leading its production offering for its brand studio and nine years at Wieden+Kennedy Portland and Tokyo as a production and operation lead at the creative agency.

In her newly created role, Takasaki will work across BMF and its portfolio of clients to drive efficiency and effectiveness throughout the production process and help the business continue to deliver world-class work. 

Additionally, she will also help bolster the creative agency’s innovation offering, alongside Google APAC’s former head of creative and now BMF’s chief innovation officer, Tara McKenty.

Stephen McArdle, CEO of BMF, shared, “Simone is somewhat of a production unicorn. She has progressive tech and digital production skills as well as extensive experience leading production at a world-class creative agency. Simone’s skillset, ambition, and credibility make her the perfect person to enhance the holistic agency process and further drive our innovation offering alongside our chief innovation officer, Tara McKenty.”

Speaking on her appointment, Takasaki also said, “BMF has an incredibly strong reputation for its creativity, culture, and craft. After four years working in big tech, I couldn’t be more excited to be joining an agency with such a strong reputation in not just its creativity but its effectiveness.” 

Philippines – Oyie Pingol has announced that she has been appointed by the Jollibee Group of Companies as their new global media head. In an exclusive interview with MARKETECH APAC, Pingol stated that she will spearhead the evolution and implementation of media planning strategies within the Jollibee Group, encompassing diverse global markets and regions.

Specifically, her mandate encompasses crafting future-ready media frameworks, policies, guidelines, and controls to meticulously orchestrate media campaigns and ensure their success.

“In this capacity, I am entrusted with the strategic development of media recommendations that not only elevate our competitive edge but also remain agile and responsive to dynamic market landscapes. By staying attuned to shifting consumer behaviours and industry trends, I will lead the charge in devising forward-thinking strategies that propel the Jollibee Group and shape the future of media in the QSR industry,” Pingol told MARKETECH APAC. 

For this role, Pingol will be prioritising foundational skills whilst advancing their digital capabilities through audience targeting and personalization through data analytics, ensuring the creation of high-quality and relevant content with seamless integration across diverse channels. 

She will also be focusing on the exploration of innovative technologies like AI, testing and learning new technologies to maximise the use of their measurement and analytics tools, maintaining agility and adaptability to swiftly respond to market dynamics.

“By focusing on these strategic pillars, we aim to deliver cohesive and impactful campaigns that deeply resonate with our audience, drive engagement, and ultimately propel our brand’s success in an ever-evolving media landscape,” Pingol stated.

Prior to her appointment, Pingol worked with GroupM’s Wavemaker for over four years, wherein she cultivated a proactive and innovative growth mindset, constantly seeking out new opportunities, and embracing calculated risks to drive growth and success.

“This entrepreneurial approach, coupled with my experience in media planning, positions me well to contribute effectively to the dynamic environment of Jollibee Group. Additionally, their emphasis on digital transformation has equipped me with a strong foundation in navigating and leveraging digital media platforms and strategies,” shared Pingol.

When asked about what’s to come in terms of challenges and opportunities for the fast-food industry this year, Pingol mentioned that they will be facing a multitude of marketing challenges and opportunities in the current landscape.

One significant challenge is navigating the shifting consumer preferences and behaviours brought about by the pandemic. Consumers’ palates have expanded as they discovered new food options and neighbourhood food shops during lockdowns and restrictions, leading to increased demand for variety and quality in fast-food offerings. However, amidst these challenges lie opportunities for QSRs to leverage this trend by introducing new menu items, collaborating with local eateries, and emphasising freshness and quality in their offerings.

Moreover, the power of word-of-mouth marketing has never been stronger, with social media amplifying consumer voices that can either make or break brands. Authenticity, transparency, and responsiveness to feedback are crucial for brands to cultivate positive relationships with their audience and mitigate potential reputational risks.

Additionally, reaching and engaging Gen Z, known for its digital savviness and high expectations, presents both a challenge and an opportunity for fast-food brands to innovate in their marketing strategies and offerings.

Last but not least, with the growing awareness of nutrition and sustainability, fast-food brands must adapt their offerings to cater to these preferences while still maintaining convenience and taste.

Talking about what’s next for the fast-food industry, as well as Jollibee’s plans along these changes, Pingol concluded, “In addition to above, by staying agile, responsive to consumer needs, and leveraging its diverse portfolio of brands, the Jollibee Group is posed to further expand and improve in line with the evolving landscape of the QSR and casual dining industry.”

Singapore – Interpublic group agency Golin welcomes Ian Willoughby as director within the agency’s healthcare practice, Golin Health in Singapore.

Located in Singapore, Willoughby will work across Golin branded agencies, and will be responsible for building the healthcare offering.

With healthcare communications expertise over 25 years, Willoughby has worked within major pharmaceutical companies, communications and medical education businesses in Singapore, the UK and Australia.

He was previously a general manager at McCann Health in Singapore, possessing an experience across a wide range of specialist, general practice and consumer health areas that led the development of award-winning and highly effective campaigns.

Willoughby’s industry experience has also seen him serve as chairman of the Healthcare Communications Council in Australia, helping to provide leadership in effective healthcare advertising and communications.

Speaking on his appointment, Willoughby said, “I’m very happy to be part of the Golin team, adding to their experience across APAC, and globally. Creating impactful, purposeful programmes around health and wellness is vitally important to enhance community understanding and create change, ultimately improving health outcomes. This is what we will be helping all our clients to achieve.”

Meanwhile, Darren Burns, president of Golin APAC, commented, “We are so glad to have Ian at the helm of Golin Health in Singapore. He brings a unique insight into the opportunities and challenges faced by healthcare brands, catalysing new thinking into how we propel positive change for our clients”.

Jakarta, Indonesia – Global integrated communications firm, Edelman appointed Nia Pratiwi as managing director for its operations in Indonesia, poised to partner with the firm’s clients to navigate and enhance their organisational and brand reputations in today’s increasingly complex environment, signifying a strategic step towards growth and expansion. 

Pratiwi is a seasoned industry specialist with over 20 years of experience in corporate communications, public affairs, and government relations. Having held leadership positions at renowned firms such as Burson Cohn & Wolfe, Burson Marsteller, Fleishmann Hillard, and Pfizer, she will now steer Edelman Indonesia’s next stage of strategic business growth in the rapidly growing, vibrant socio-economic climate of Indonesia.

Commenting on the appointment Warren Fernandez, CEO, Edelman APAC, said, “Indonesia’s economic growth story continues to draw interest around the world and remains core to Edelman’s growth for the region. We are excited about the many inspiring Asian hero business stories coming out of Indonesia.”

Speaking on her own appointment Pratiwi commented, “I am truly excited to be a part of Edelman Indonesia,” she stated. “With the group’s industry-leading position, Edelman is well-positioned to provide clients with exceptional results and continue to stay ahead of the industry.”

In her remarks she commended Edelman’s consecutive wins of the Campaign ‘PR Agency of the Year’ award for three years, underscoring the team’s dedication to excellence.“I’m amazed at how the firm continues to retain its Campaign ‘PR Agency of the Year’ title now three years in a row, a true testament to the team’s determination and resolve to be the best-in-class.

Edelman is credited for over two decades of industry leading research on public trust in societal institutions with the Edelman Trust Barometer Pratiwi’s appointment is effective immediately, signalling Edelman’s commitment to strengthening its presence and capabilities in Indonesia’s vibrant market.

Hong Kong – International travel and lifestyle brand TUMI has appointed Aris Maroulis as the new vice president for Asia-Pacific and Middle East, with immediate effect.

Based in Hong Kong, Maroulis will be responsible for building the brand, overseeing operations, and managing overall business in the region.

Maroulis has 25 years of experience in Asia, Europe and the US with the last 15 years focused on Asia. Before joining TUMI, he held the title of director – china business operation, asset management for Hang Lung Properties for four years, overseeing a portfolio of luxury shopping malls in mainland China.

Prior to that, Maroulis was the managing director for Montblanc China, based in Shanghai, where he had overall responsibility for the China market.

Talking about his appointment, Maroulis said, “I have followed TUMI closely for many years, both as a customer and as a luxury brand and business strategist. I have been continuously impressed by the brand’s innovation, meticulous design, unparalleled performance, and customer-first approach. I am delighted to join this dynamic team and lead the brand’s growth in Asia-Pacific and the Middle East.”

Meanwhile, Subrata Dutta,  president, Asia-Pacific and Middle East, Samsonite, commented, “We are delighted to welcome Aris to TUMI at this exciting time for the brand in the region. He has extensive luxury retail experience on both the brand and commercial real estate sides. Aris is a proven leader who will focus on identifying new opportunities for TUMI and continue to provide world-class customer experience through every brand touchpoint.”

New York, USA – Ogilvy One announces new multiple global leadership and launches next-generation services targeted at cultivating more partnerships through purposeful design. Ogilvy uses a strategy to develop partnerships that deliver business, brand, and customer value, guided by creativity, powered by data, and augmented by AI.

Ogilvy One has named Kent Wertime as its global CEO. Roberto Fara continues to serve as Ogilvy Spain’s chief creative officer in addition to taking on a larger role as Ogilvy One’s global creative experience lead. Other notable hires include Mauro Caggiano (LATAM), Jason Davey (AUNZ), Ravi Pal (CTO), Ab Gaur (APAC & CEO of Verticurl; global chief data & tech officer, Ogilvy), Rajesh Midha (NoAm), and Clare Lawson (EMEA & chief client officer). 

Wertime has been with Ogilvy for almost 25 years. He led Ogilvy One in Asia before moving on to take on various leadership positions. He will continue to serve in his current role as Ogilvy APAC’s co-CEO. 

Devika Bulchandani, global CEO of Ogilvy, said, “When David Ogilvy first started talking about direct marketing decades ago, he recognized that some of the most effective marketing isn’t just directed at your target audience, it speaks to them on a personal one-to-one basis. Now we take that to a new level with a fresh leadership team for Ogilvy One and a commitment to designing relationships based on ideas that create enduring value exchanges between consumers and our clients’ brands.” 

Speaking about his appointment, Wertime said, “Over the last decade, companies invested heavy in technology, but that alone is not the solution. In today’s hyper-commoditized world, brands need to design relationships that create differentiation and relevancy with their consumers. That’s where the exponential power of creativity plays a vital role.” 

He added, “Today’s consumers, choose their points of interaction with brands, from discovery to purchase, and dictate more of the relationship. With a deep understanding of brands and full dimensional view of consumers coupled with award-winning creativity and a strong data and technology backbone, Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant, and enduring.”

Kuala Lumpur, Malaysia – PR agency Mutant has announced the appointment of Renny Rengganis and Charmaine Goh as directors in Indonesia and Malaysia, respectively, growing the agency’s leadership team and capabilities across the region.

These appointments come with Mutant’s growth of its regional headcount from 31 to 50 in the past year, driving the need for fresh senior veterans to lead its growing team.

Rengganis joins Mutant Indonesia with 17 years of experience, having previously led successful communication campaigns for brands such as X (formerly Twitter), Smartfren Telecom, Frisian Flag, and Unilever Citra Body Lotion.

Goh on the other hand, brings over a decade of experience to Mutant Malaysia, having worked with global brands, such as Diageo, Michelin Guide, Sony Pictures, Nestlé, Heineken, Philips, and adidas.

Renngganis, who has previously held roles at Edelman Indonesia, Zeno Indonesia, Burson Cohn and Wolfe Indonesia, will report to Indonesia country manager, Tanya Tresnasari, whilst Goh, who was previously senior account director at ROOTS PR, will report to Malaysia country manager, Archana Menon.

Talking about her appointment, Rengganis said, “Mutant has swiftly established a solid reputation for itself and I’m excited to join forces with the talented team to craft extraordinary results for the clients.”

Goh also added, “I look forward to leading our talented team in delivering innovative and impactful solutions for clients as we continue to navigate the dynamic media landscape in Malaysia.”

Meanwhile, Joseph Barratt, CEO of Mutant, commented, “These senior hires reflect our commitment to the Malaysia and Indonesia markets, which have shown significant growth in the past year, even with economic odds stacked against them. In this demanding environment, the bar for communications is higher than ever – and delivering world-class work takes world-class people and that’s exactly who Charmaine and Renny are.”