Tag: AnyMind Group

SingaporeーSoftware technology company AnyMind announces its launch of AnyShop, a one-stop platform for the company’s various eCommerce tool platforms and partnered integrations that will help businesses and influencers build their e-commerce capabilities.

Users can enjoy the leverage of the following platform offerings: eCommerce site analytics, social media analytics, product manufacturing, site development, and partnered integrations. 

Through these analytic platforms, businesses and influencers alike can apply automated push notifications, site speed improvements, and mobile app compatibility, just to name a few. Furthermore, marketing users can track, discover, and manage marketing activities through the company’s in-built platform, AnyTag.

When it comes to product tracking and promotion, users may use AnyFactory, the group’s in-built cloud platform that allows production efficiency by making it a one-stop-shop for sourcing to manage orders across Asia. The company also offers eCommerce site development and partnered integrations through sales channels and online payment providers, such as providing Shopify services for the Japan market.

“True to our renewed mission of making every business borderless, we are breaking down borders within our own products and business lines to create new value for businesses and individuals today. This only adds on to what we’ve developed and achieved for the marketing and entertainment tech spaces, turning us into a true brand enablement platform,” said Kosuke Sogo, CEO and co-founder of AnyMind Group. 

AnyMind envisions in the near future to expand their software platforms by launching a separate logistics management platform for warehousing management, and also an end-to-end solutions for business and individuals from production, marketing, and distribution.

Singapore – Vietnam-based Dai Viet Group (DVG), the company behind automotive portal network AutoPortal Global (AP Global) Group, has partnered with tech company AnyMind Group to improve its digital ads and sales solution. 

AP Global hosts a wide network of automotive portals focusing on a comprehensive automotive listing platform, with an automotive news hub as well as an interactive automotive community network underway.

AP Global aims to aid the brands and businesses within its platforms in approaching buyers seamlessly and effectively through their online car shopping experience. 

The company will be using AnyMind Group’s monetization platform AdAsia360, which enables online publishers to consolidate, manage, and track revenue streams across multiple supply-side platforms and ad networks.

In addition, AnyMind Group will be providing AP Global with resources from its CastingAsia Creators Network to optimize its social media channels. This includes incubating and grooming the company’s in-house talents, including those featured on its YouTube channels, to further grow its social media presence through training, content production support, collaboration opportunities, and social media monetization.

Mr. Hoang Vu, COO ofAutoPortal Global said, “Our collaboration provides solutions for the entire automotive industry, benefiting both the buyers and the sellers. The solutions are not limited to car buying and selling, but also benefit anything related to the automotive industry such as car financing, car insurance, car accessories, and spare parts sourcing, among others.”

Meanwhile, Hitoshi Maruyama, managing director of publisher engagement at AnyMind Group said, “We’re experiencing an evolution in how online publishers are monetizing their various opportunities. Throughout our fast-growth, we have removed our borders, and now have the opportunity to empower Dai Viet Group to remove their borders by unlocking greater potential across a range of opportunities.”

AP Global currently operates in 7 countries: Vietnam, Thailand, Indonesia, the Philippines, India, Mexico and Nigeria.

Singapore – About 10.3% of nano-influencers is expected to turn into micro-influencers in 2021, according to a report by influencer marketing business CastingAsia. The report also forecasted micro-influencers to be the next fastest-growing group of influencers with 3.3% to become macro-influencers over the same period.

Furthermore, the report revealed YouTube as the most favored platform for micro-influencers, among those with 10,000 to 100,00 followers, while nano-influencers, those with 1,000 to 10,000 followers (influencers with were split between YouTube and Instagram. 

 In addition, it was shown that arts & entertainment, fashion & lifestyle, and food & drink were the most popular verticals across all types of influencers, including nano-influencers and micro-influencers. Meanwhile, the three fastest-growing verticals of influencers include food & drink, beauty and fitness influencers. 

In terms of engagement rates on influencer content, Instagram emerged as the platform with the strongest median engagement rates, but also contained the largest median engagement rate difference between nano-influencers and micro-influencers. 

On the other hand, YouTube has the smallest difference in median engagement rates between nano-influencers and micro-influencers, highlighting a potential platform where brands can leverage on the greater reach of micro-influencers for influencer marketing campaigns. 

CastingAsia is the sister brand of software business AnyMind Group. It is a one-stop solution for marketers to discover influencers, manage, activate, and track influencer marketing activity.