Manila, Philippines – Local supermarket chain AllDay Supermarket has announced the launch of its first-ever smart carts, a first in the Philippines’ supermarket scene. The new innovation adds up to other AllDay’s recently launched innovations such as its personal shopper service, and AllDay’s self-checkout counters.

Customers need to simply place their desired items in the smart cart, which automatically scans the selected items information, immediately reflecting prices and other important information on the cart’s user interface. As a customer continues his or her shopping trip, a running total is generated in real-time, allowing for them to monitor and compare against their budget, or their shopping list for that particular trip.

Finally, when a customer is ready to check out, the smart cart will automatically generate a QR code for their total purchase, which can be scanned at either AllDay’s self-checkout counters or simply handed over to AllDay’s trained cashiers for payment and check out.

Camille Villar, vice chairman at AllDay Supermarket, said, “We’re excited to bring to our customers yet another innovation to make in-person grocery shopping even more intuitive and enjoyable. Our smart carts are a novel experience, and we are sure it will be an exciting experience for first-time users. This puts even more convenience and information about what they are buying in real time, right at their fingertips.” 

She added, “More importantly, introducing these smart carts helps raise the bar for the local supermarket landscape, driving home our point that Filipino consumers now prefer experiential shopping, and we are of course happy to deliver.”

The supermarket chain also continues to maintain and operate its e-commerce platform www.allday.com.ph, which also aims to introduce new customer-facing improvements in 2022.

Villar added, “Our focus continues to be directed towards bringing transformation to the local supermarket landscape. The importance of continuous improvement of our services and experiences remains a top business priority for us, right alongside expanding our store network and bringing our established elevated in-store customer experience to even more communities all over the country.”

Manila, Philippines – AllValue, the fast-growing retail group in the Philippines, targets to boost the digital and e-commerce growth of two of its brands, AllHome and AllDay, and has tapped consumer engagement platform MoEngage to help bring this to fruition.

AllHome is its one-stop shop brand for home living, while AllDay is the group’s fast-growing mid-premium supermarket chain. MoEngage said that AllValue aims to capitalize on the online sales momentum and the recent surge in e-commerce sales in the country through an in-depth look into customer behavior data.

“We are betting big on the current digital wave that will expand the e-commerce market size in the Philippines. With more and more customers discovering our enhanced e-commerce experience, we recognized the need to align ourselves with a data-driven mindset to mount effective customer-facing campaigns and to further drive our platforms’ development,” said Camille Villar, AllValue’s vice chairman.

MoEngage is a full-stack solution consisting of customer analytics, automated cross-channel engagement and AI-driven personalization. It said that AllDay’s challenge is making sense of large-scale retail data that is primarily undifferentiated, while AllHome aims to unearth insights and patterns for its broad spectrum of customers: from homeowners to architects, engineers, and designers.

Through its optimized e-commerce platforms, AllValue is able to telegraph current customer behaviors by providing relevant product recommendations, sorting out logistic challenges for home deliveries, and allowing safe payments to offer a comprehensive and convenient E-commerce experience. MoEngage said that this is the exact window where they can provide breakthrough insights to push AllHome and AllDay ‘s e-commerce initiatives to the next level.

“To sell premium retail products, one must put together a great website and an awesome checkout experience. However, that is not enough in the hypercompetitive e-commerce world. One must complement it with well-timed and limited offers for browsed products that are simply hard to put down,” commented Saurabh Madan, GM of MoEngage for ANZ and SEA.

He adds, “Product differentiation alone might not cut it for many businesses who plan to make a shift to online sales. Consumer brands also need to focus on a customer-centric engagement strategy, and that’s where MoEngage can help.”