Tag: Advertising
Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.
RHB Bank's campaign is a short film inspired by the true story of two RHB staff who travelled 140 kilometres to help a bedridden customer.
The online-to-offline collaboration will also span across foodpanda and Huawei’s social media channels as well as foodpanda’s OOH billboards. This campaign will be rolled out in Southeast Asia.
Next stages of the partnership will look to test how Playground’s attention solutions can be applied to other advertising approaches and channels, including contextual targeting and YouTube video ads.
Puneet Biyani has been named company president of Lemma in order to expand the company's global footprint.
The partnership with The Trade Desk marks the first time that FairPrice Group’s pseudonymised sales conversion data will be available within a programmatic media buying platform.
Australia-based advertising agency WiredCo. recently announced the launch of their new digital PR offering named WireCast.
Uber has launched the first ever advertising option, Journey Ads that provides share-of-voice and consumer attention from millions of riders across the region.
Advertisers and publishers are then able to activate data from TMG Media Network through Magnite, unlocking new opportunities to reach audiences at scale across ad formats for brands.
According to the Ebiquity data, traditional net media inflation will range from 0% to 2.5% while print media buying cost will witness a 4.2% decrease.
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