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Tag: Advertising

Global advertising platform MGID announces partnership with Petal Ads
Global advertising platform MGID announces partnership with Petal Ads
Posted on May 4, 2023
by Teddy Cambosa
The integration with Petal Ads will allow MGID’s exclusive roster of premium advertisers to scale their campaigns globally, to a high-content addressable user base with premium placement options.
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IAS to elevate YouTube’s brand safety and suitability measurement offering via enhanced partnership
IAS to elevate YouTube’s brand safety and suitability measurement offering via enhanced partnership
Posted on May 3, 2023
by Teddy Cambosa
IAS will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with greater safety and suitability tools.
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Australian sauce brand Leggo’s celebrates Aussie’s ‘contentious’ ways of making Italian in new ad
Australian sauce brand Leggo’s celebrates Aussie’s ‘contentious’ ways of making Italian in new ad
Posted on May 2, 2023
by Teddy Cambosa
Titled ‘It's How We Do Italian’, Leggo's' campaign encourages the audiences to embrace all the creative ways Aussies do Italian
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Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad
Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad
Posted on April 28, 2023
by Teddy Cambosa
Beauté Library's ad revolves around the main character, Wani, played by actress Riena Diana, and her family, as they celebrate Raya together.
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Moving Walls, jeki team up in launching platform to automate OOH advertising
Moving Walls, jeki team up in launching platform to automate OOH advertising
Posted on April 27, 2023
by Teddy Cambosa
‘MASTRUM’ is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand. 
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International ad regulatory body ICAS re-elects ASCI’s Manisha Kapoor as VP
International ad regulatory body ICAS re-elects ASCI’s Manisha Kapoor as VP
Posted on April 26, 2023
by Teddy Cambosa
ASCI's Manisha Kapoor has been an active member of ICAS at the forefront of advocating for ethical advertising and consumer protection. 
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TikTok adds Hepmil Creators' Network to its creative marketing partner roster
TikTok adds Hepmil Creators' Network to its creative marketing partner roster
Posted on April 25, 2023
by Teddy Cambosa
Under the program, brands can work with HCN to create content optimised for TikTok and access all offerings of TikTok Creator Marketplace.
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Digital Turbine appoints James Rogers as vice president of brands, agencies for APAC
Digital Turbine appoints James Rogers as vice president of brands, agencies for APAC
Posted on April 13, 2023
by Teddy Cambosa
In his new role, he will be leading the brand business in the region.
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data.ai unveils mobile performance metric combining in-app purchases, ad revenue data
data.ai unveils mobile performance metric combining in-app purchases, ad revenue data
Posted on April 12, 2023
by Teddy Cambosa
With data.ai's Total App Revenue, customers can now break down revenue streams and anticipate market expansion opportunities.
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What’s NEXT 2023 Interview: How Carousell Media Group drives continuous evolution in the retail media space
What’s NEXT 2023 Interview: How Carousell Media Group drives continuous evolution in the retail media space
Posted on March 31, 2023
by Teddy Cambosa
In the conversation, Carousell Media Group's JJ Eastwood provided his insights on how retail media has evolved, what’s next in advertising, and the group’s role in it. 
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