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Tag: Advertising

This campaign takes a figurative ride on ‘standing out’ to showcase top stationery highlighter
This campaign takes a figurative ride on ‘standing out’ to showcase top stationery highlighter
Posted on March 13, 2023
by Teddy Cambosa
Linc's spots for Deli Highlighter featured illustrations of Kumbh Mela and Dharavi to emphasise how the product “makes one stand out in a crowd.”
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Le Pub new hires featured
Le Pub adds two new leadership hires for APAC
Posted on March 10, 2023
by Teddy Cambosa
Hanh Kanssen joins Le Pub agency as its general manager whilst Cyril Louis as its executive creative director.
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DoubleVerify launches new solution to streamline campaign trafficking process
DoubleVerify launches new solution to streamline campaign trafficking process
Posted on March 10, 2023
by Teddy Cambosa
DV Campaign Automator automates the entire verification trafficking workflow for brands and agencies, whilst offering comprehensive protection and reporting capabilities.
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PH ad agency GIGIL expands services, to now include PR, media
PH ad agency GIGIL expands services, to now include PR, media
Posted on March 6, 2023
by Teddy Cambosa
According to the agency, the launch of these new services will also help boost the performance of clients’ campaigns, as well as complement GIGIL’s campaign ideas.
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Initiative calls on industry ‘Nostra-AD-amuses’ to place their bets as it brings back Super Bowl ad betting competition
Initiative calls on industry ‘Nostra-AD-amuses’ to place their bets as it brings back Super Bowl ad betting competition
Posted on February 9, 2023
by Teddy Cambosa
Punters with the highest cumulative score will earn Initiative's official ‘Marketing-Multi Super Bowl Ring’ and industry ‘bragging rights’.
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GroupM’s addressable TV solution Finecast officially launches in the Philippines
GroupM’s addressable TV solution Finecast officially launches in the Philippines
Posted on February 6, 2023
by Teddy Cambosa
The launch of Finecast, which took place at the Globe Auditorium in Bonifacio Global City in Manila on February 2, will add to the market’s addressable TV capabilities.
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Global marketing company Stagwell adds Thai ad agency CJ Worx to global affiliate network
Global marketing company Stagwell adds Thai ad agency CJ Worx to global affiliate network
Posted on January 27, 2023
by Teddy Cambosa
As part of the network, CJ Worx will be bringing its expertise in creative content and digital transformation to the table, strengthening Stagwell's ability to serve brands in Asia-Pacific with top-notch digital creativity. 
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Paper Moose’s humorous 8-bit mobile game highlights importance of purpose-led advertising
Paper Moose’s humorous 8-bit mobile game highlights importance of purpose-led advertising
Posted on January 5, 2023
by Teddy Cambosa
Paper Moose’s ‘The Wild West of Purpose’ is also targeted at reducing carbon footprints and staying clear of greenwashing and emissions.
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Untitled-design
Calling all gamers—McDonald's PH lets you exchange ‘food-alikes’ in video games for actual food items
Posted on December 21, 2022
by Teddy Cambosa
McDonald's and Leo Burnett's campaign 'The Unbranded Menu' aims to connect with the Philippines’ 40+ million strong gaming community.
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Twitter’s policy banning tweets promoting rival socmed retracted after a few hours
Twitter’s policy banning tweets promoting rival socmed retracted after a few hours 
Posted on December 19, 2022
by Teddy Cambosa
In a series of now-deleted tweets, the official page of Twitter Support said that starting December 18, they would no longer allow promotion of particular social media platforms on Twitter.
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