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Tag: Advertising

TotallyAwesome unveils largest brand-safe gaming platform in APAC
TotallyAwesome unveils largest brand-safe gaming platform in APAC
Posted on July 21, 2022
by Teddy Cambosa
TotallyAwesome's gaming platform is able to deliver the largest and best-in-class media supply across APAC without the need for third-party online data.
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Martech TenMax announces TikTok integration for Gojek Ads Network
Martech TenMax announces TikTok integration for Gojek Ads Network
Posted on July 15, 2022
by Teddy Cambosa
Through this new integration by TenMax, GoGAN now also supports TikTok’s most popular ad format, In-Feed.
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GroupM’s Finecast partners with SBS to bolster CTV advertising efforts
GroupM’s Finecast partners with SBS to bolster CTV advertising efforts
Posted on July 13, 2022
by Teddy Cambosa
Finecast, GroupM’s addressable TV business, has partnered with Australian broadcaster Special Broadcasting Service (SBS) to make connected TV (CTV) advertising better.
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Robinhood-Thailand-and-Accenture
Thai food delivery app Robinhood ties with Accenture Song to drive ad creativity on the platform
Posted on July 8, 2022
by Kathleen Murata
Accenture Song will be helping Robinhood enhance its product management and strategy, and create rewarding customer experiences.
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In a brave new world, trust is the most precious commodity in advertising
In a brave new world, trust is the most precious commodity in advertising
Posted on July 5, 2022
by MARKETECH APAC
Trust has always been essential to advertisers, but it’s now more important, and difficult to achieve than ever.
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Quantcast launches brand advertising solutions suite for digital marketers
Quantcast launches brand advertising solutions suite for digital marketers
Posted on June 30, 2022
by Teddy Cambosa
Quantcast's brand advertising solutions is catered for digital marketers who demand more from their brand advertising. 
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SEA advertisers embrace alternative ad targeting amidst new data privacy laws
SEA advertisers embrace alternative ad targeting amidst new data privacy laws
Posted on June 24, 2022
by Teddy Cambosa
According to InMobi, advertising in SEA is moving towards an alternative route to comply with recent data privacy laws.
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R3 acquires advertising intelligence platform Adbrands
R3 acquires advertising intelligence platform Adbrands
Posted on June 20, 2022
by Teddy Cambosa
R3 will maintain Adbrands’ ‘Company Profiles’ which examines the business records, geographic strength, and comparative performance of holding companies and key agencies.
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Astro reveals new addressable advertising service
Astro reveals new addressable advertising service
Posted on June 16, 2022
by Teddy Cambosa
Astro’s addressable advertising combines the unparalleled scale of attention and emotional engagement of TV with precise targeting and advanced campaign measurement.
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MAGNA-Ad-Economy-of-New-Zealand-Report
New Zealand’s ad economy expected to increase this 2022: report
Posted on June 16, 2022
by Kathleen Murata
According to Mediabrands' MAGNA, New Zealand’s advertising economy will be increasing by 8% in 2022 to reach NZ$3.5b.
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