Tag: Advertising

Singapore – TikTok has announced new business solutions to help companies chart new territory on TikTok, including a new suite of creative AI tools, performance and measurement solutions, and advancements to high impact branding placements. TikTok has offered companies the ability to be innovative in culture and connect with fully engaged and sound-on audiences.

Through these new solutions, audiences can get the chance to collaborate, learn, and listen to some of the innovative marketers in the business. With the goal of providing the best experience possible to brands, creators, and the whole TikTok community, they are eager to start the next phase of their journey and keep innovating their advertising products. 

Moreover, TikTok will establish the ‘’TikTok Media Buying Certification’ program to assist companies in finding the perfect partner to power their TikTok campaigns. This global accreditation enables digital marketers to demonstrate and validate their expertise in TikTok advertising, as well as strengthen the network of trusted TikTok partners for advertisers.

The social media platform notes that attention is drawn to and encourages interaction with TikTok-first content that speaks to the community. According to research, making TikTok-first advertisements increases brand favorability by 38% and buy intent by 37%. Furthermore, brands that exhibit a thorough understanding of how to produce content, especially for the platform, are preferred by 79% of TikTok users. 

Visitors to TikTok also frequently take tangible action after learning about new subjects, goods, and trends. For instance, 59% of users use TikTok to choose what game to play next, 61% of users have made purchases on the platform either directly or after seeing an advertisement, and 52% of users have done research on vehicles after viewing content on TikTok. 

With TikTok’s vibrant worldwide community, marketers have a chance to provide their viewers with engaging and enjoyable experiences. The platform also enables marketers to interact with their communities and completely utilise this entertainment potential. 

TikTok is constantly working to give partners simple solutions for mutual success and growth. TikTok, which has 7 million businesses relying on it to grow and engage with communities, looks forward to continuing to support businesses of all sizes in generating impactful entertainment. 

Speaking about the launch, Sofia Hernandez, global head of business marketing at TikTok, said, “TikTok is entertainment that drives impact. With an audience of over 1 billion users, TikTok offers brands an opportunity to be innovative storytellers and connect with their communities in unique and creative ways. We are thrilled to welcome advertisers to our 4th annual TikTok World to showcase our commitment to building innovative, industry-leading solutions that allow them to participate in the magic of TikTok.”

Singapore – Global marketing and communications group Stagwell and global advertising technology company Nexxen has announced that they are teaming up to to offer an immersive suite of data solutions and integrated applications within the Stagwell Marketing Cloud, through which advertisers can gain a deeper understanding of consumers to enhance engagement and drive results.

The announcement comes as Nexxen launches the Nexxen Data Platform, building and expanding upon its proprietary data management platform. The platform provides an enriched ecosystem in which brands can securely and effectively input data of their choosing (first-party, contextual, second-party and more) to augment their audiences with Nexxen’s unique data assets and proprietary applications including contextual audience discovery tools. 

Moreover, the availability of automatic content recognition (ACR) data through the platform enables advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV.

Various capabilities of the partnership are made possible through Nexxen’s proprietary unified identity graph. The solution, which will be broadly accessible through the Nexxen Data Platform, will combine and deduplicate multiple identifiers into a merged graph to enable increased scale, frequency capping and better targeting and attribution at the person and household level. The unified graph will also help advertisers address changes in privacy and identity, including cookie deprecation.

Mark Penn, chairman and CEO at Stagwell, said, “As Stagwell grows our assets and pipeline within the media ecosystem, this partnership with Nexxen is a win-win for clients. Clients of the Stagwell Marketing Cloud can leverage the Nexxen Data Platform, specifically Nexxen’s proprietary identity graph and Stagwell’s clean room capabilities, to effectively maximise their campaigns with unified and comprehensive views of valuable audiences across touchpoints and devices, in a privacy-compliant manner.”

Meanwhile, Ofer Druker, CEO at Nexxen, commented, “Emerging technology like the Nexxen Data Platform is enriching advertisers’ knowledge of consumers and improving engagement, enabling a shift from exclusively buying media to buying against audiences, and it is driving better results. Our important partnership with Stagwell brings advanced data solutions to top tier brands around the globe, and will grow in incremental layers of innovation and value as we put data at the core of Nexxen’s strategic roadmap.”

Singapore – Digital entertainment and media platform Azerion has recently unveiled its latest suite of video solutions, designed to drive consideration and engagement across JAPAC.

These new video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen.

Furthermore, Azerion promises versatility in presenting advertisers with connections to diverse audiences through new and exciting combinations of ad formats to make campaigns more effective.

Going into detail with this initiative, Azerion offers viewers seamless navigation through video content using familiar gestures such as hovering, swiping, and clicking, while also having the option to embed interactive elements in videos, direct shopping from the video interface, personalised video experiences, and rewarded video experiences through engagement incentives. 

Talking about these integrations, Lizzie Grant, director of operations & partnerships JAPAC at Azerion, said, “Applying strategic targeting to video campaigns has never been more accessible, with key data integrations to access broadcast audiences such as Samba TV audience behaviour, TV synch, through to lower funnel curated audiences based on user browse behaviour via our proprietary DMP, we have the power to make brand videos work smarter and harder.”

Meanwhile, Jay McCalla, creative director at Azerion, commented, “We have always prided ourselves on our creative expertise, we know what works and how to ensure maximum user engagement. Video is a natural space for us to bring our creativity to life and work with brands in a way that suits their needs to drive strong results.”

California, United States – Technology giant Meta, the parent company of Facebook and Instagram, has rolled out an expanded suite of new and enhanced generative AI advertising tools and features to help businesses grow. 

First on the list of its new GenAI features is the ‘image generation’ feature, which allows for the creation of full image variations with text overlay capabilities. With this, advertisers can now create new backgrounds, expand images, and adjust elements for enhanced ad creativity. 

Moreover, users will have the option to choose from a selection of popular typefaces when applying text overlays to images. Image expansion, allowing seamless adjustment of creative assets for various aspect ratios, is now available on Reels and Feed across Instagram and Facebook and integrates seamlessly with text overlays of ads.

This image generation and text overlay feature is rolling out now, with Meta teasing an upcoming text prompt customisation in a few months.

Together with the image generation feature, Meta also launched a new ‘text generation’ feature that can create ad headline variations alongside primary text. The feature is being tested to ensure it reflects the brand’s voice and tone, highlighting key selling points based on past campaigns. 

These improvements respond to advertiser feedback, aiming for more diverse text suggestions aligned with brand identity. The feature will be built with Meta Llama 3, Meta’s next-gen language model, promising enhanced capabilities and improved ad performance.

Meta is rolling out the updated generative AI features with the aim of making them available globally by the end of the year.

All the updated generative AI features, including the creative enhancements, will be available in Meta’s Ads Manager through Advantage+ creative. 

Aside from the launch of new GenAI features, Meta also revealed they are continuing their testing for their ‘Meta Verified’ feature to provide their subscribers with more value. 

In their official release, Meta stated, “Today, we’re launching enhanced generative AI features for advertisers, such as full image and text generation, and introducing additional tools and services to help businesses like yours grow. Our goal is to help you at every step of your journey, whether that’s improving ad performance by helping you develop creative variations, automating certain parts of the ad creation process, or increasing your credibility and engagement through Meta Verified.” 

Also commenting on the release, Wesley Ng, founder and CEO of Casetify, shared, “Meta’s investments in AI for advertisers have resulted in consistent performance for our business and allowed Casetify to focus on more creative and strategic work like building a creative diversification strategy.” 

“We continue to prioritise more of our advertising budget to tools like Advantage+ shopping campaigns, and when we recently tested Meta’s GenAI Background Generation feature, we saw a 13% increase in our return on ad spend. Meta’s investments in generative AI are helping businesses make more ads faster and optimise their performance with the Advantage suite.”

Singapore – Hoppr, a connected TV (CTV) platform that provides premium TV content inventory with a first-in-market guaranteed view, has selected Yahoo Demand Side Platform (Yahoo DSP) as its preferred DSP partner in Singapore, marking a strategic partnership that has the potential to change the landscape of targeted advertising on CTV and advanced television (ATV) platforms in Singapore. 

Through this partnership, Yahoo’s global network of advertisers may now purchase precision-targeted video inventory on StarHub TV+. Hoppr’s patented technology is used to make and transport the video, guaranteeing a view on the biggest screen in the house.

Hoppr and Yahoo Advertising are slated to offer highly focused advertising options according to Singaporean households’ viewing habits and interests. Through this collaboration, targeted TV advertising will advance, and a new era of advertising through ATV technology will be launched. By ensuring that advertising messages reach the most relevant home audiences, the accuracy obtained maximises the impact and efficacy of each campaign. 

The collaboration highlights how behaviour-driven methods are becoming more and more important in advertising. Advertising campaigns are made more effective and by delivering relevant messages to household audiences via the use of analytics and targeting capabilities. By enabling advertisers to create more individualised and engaging experiences for Singaporean homes, Hoppr and Yahoo are increasing engagement and conversion rates.

Speaking about the partnership, Kenneth Koh, head of commercial sales, Southeast Asia at Yahoo, said, “Singapore is witnessing an emerging CTV landscape with exciting opportunities for advertisers to leverage as we bridge linear TV and online digital audiences. Our partnership with Hoppr delivers a unique and powerful CTV/ATV solution that allows advertisers to optimise and ensure efficiencies by reaching verified audiences glued to the big screen. On the Yahoo DSP advertisers can now plan, activate and measure premium CTV inventory within omnichannel campaigns.” 

Meanwhile, Joe Prusz, CEO of Hoppr, said, “Yahoo’s DSP makes it easy for the largest advertising companies and brands in the world to engage with us through programmatic. Every advertiser wonders if their TV ad was watched and, because of our patented tech, Hoppr is the only company globally that can deliver a guaranteed view of their commercial to advertisers. And it’s a view that’ll be actually consumed by an audience in its entirety. We live in a world full of daily distractions and Hoppr’s CTV platform is a saviour to advertisers that need their message to cut through to the consumer.”

He added, “Advertisers shouldn’t focus on tracking their brand KPIs until they can guarantee that their commercials are actually seen. And seen on the biggest screen in the living room. Both advertisers and consumers win when they see less, not more, advertising – as long as it’s more impactful and better targeted. At the end of the day, precision wins and precision is what Hoppr delivers.”

Singapore –Global dynamic creative platform Adzymic has announced its collaboration with Adelaide, an attention-based media quality measurement platform, to transform digital advertising for advertisers and publishers alike. 

This partnership aims to integrate Adelaide’s advanced attention metrics into the Adzymic Premium Exchange (APX). With this, APX can now incorporate attention measurement capabilities, empowering advertisers to gain deeper insights into campaign performance beyond traditional metrics.

Leveraging Adelaide’s omnichannel AU metric, advertisers utilising APX can optimise campaigns with precision, driving superior advertising outcomes and maximising ROI.

Launched in 2023 and available in Southeast Asia, Hong Kong, and Japan, APX represents the convergence of high-impact formats and premium inventory, offering advertisers unparalleled opportunities to engage their target audiences effectively. Developed in collaboration with leading publishers, APX provides curated inventory renowned for its high viewability and brand-safe environment.

In addition to its robust attention measurement capabilities, APX uniquely includes dynamic creative optimisation (DCO) features such as ‘Live Scores’ and ‘Weather’ integration, further enhancing audience engagement and interaction with advertisements. Available for both managed buys and private marketplace (PMP) deals, APX offers advertisers unparalleled flexibility and control over their campaigns.

Travis Teo, co-founder and executive director at Adzymic, said, “Adzymic Premium Exchange is a game-changer in the digital advertising landscape, offering advertisers the perfect blend of impactful formats and premium inventory. Our collaboration with Adelaide further enhances the value proposition of APX, providing advertisers with independent attention measurement to optimize campaign performance and deliver impactful ad experiences.”

Meanwhile, Marc Guldimann, CEO and co-founder  of Adelaide, shared, “We are excited to partner with Adzymic to integrate attention metrics into Adzymic Premium Exchange, and this partnership is a testament to our global reach. This collaboration marks a significant step into Asian markets, working with partners like Adzymic to redefine campaign measurement, empowering advertisers with the insights they need to drive impactful advertising outcomes in today’s dynamic digital landscape.”

Singapore – Global media measurement and optimization platform Integral Ad Science (IAS) has recently announced its first-to-market integration with a global immersive video game platform Roblox.

Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments.

In line with this, Roblox also announced that its video ads are now available to all advertisers, enabling them to reach its community of users ages 13 and over at scale. The new video ad format joins the broader suite of Roblox’s Immersive Ads offerings that include other formats such as billboard-style image ads.

Going into detail, this partnership is in line with IAS launching new features, including global 3D in-experience measurement coverage with advanced viewability and invalid traffic metrics, as well as third-party daily reporting through IAS Signal, the company’s unified reporting platform delivering data and insights to advertisers. 

Talking about the partnership, Lisa Utzschneider, CEO of IAS, said, “Our partnership with Roblox makes us the first measurement provider to bring enhanced visibility and transparency to the world of 3D immersive experiences on Roblox, giving advertisers the assurance they need that their ads are driving engagement and reaching real users.”

Meanwhile, Allison McDuffee, global head of brand insights and measurement at Roblox, commented, “This partnership will help us develop industry leading measurement tools to establish and maintain trust with our advertising partners. We are committed to building measurement solutions alongside innovation in 3D immersive spaces together with partners like IAS.”

Singapore – Out-of-home (OOH) technology solutions provider Vistar Media has identified Southeast Asia (SEA) as a key growth market following significant investment from both advertisers and media owners across the region.

As advertisers across travel, CPG, retail, finance, tech, entertainment and more industries continue to recognise the value of programmatic digital out-of-home (DOOH) solutions, brands are increasingly testing and leveraging the channel for their marketing efforts both at home and in new regional markets.

Advertisers using Vistar Media’s marketplace in SEA have increased by 120% over the last 12 months with no signs of slowing down. This proves media investment in the channel across brands and agencies is growing tremendously – signalling a rise in confidence in programmatic DOOH as a trusted, must-have medium in an omnichannel media mix. 

As a result, Vistar Media’s team in SEA grew fivefold as it continues to expand its on-the-ground resources and presence in Singapore, with imminent plans to expand team operations into Thailand this year.

Talking about this growth, Ben Baker, managing director for Vistar Media APAC, explained, “The advertising market in Southeast Asia is booming, and with a greater understanding of OOH as a channel, regional and global advertisers can seamlessly tap into a new, fresh way to reach their target audiences. DOOH specifically enables brands to take a data-driven, personalised approach with campaigns, ensuring they’re delivering relevant messaging to the people that matter most to them, at the exact right moment.

Meanwhile, Franck Vidal, director of Southeast Asia sales & partnerships at Vistar Media, highlighted, “We have been fortunate to strengthen partnerships with new leading and innovative media owners in the region including Mediacorp in Singapore, Big Tree and Brandavision in Malaysia, UpMedia and Plan B Media in Thailand, Pitchworks and ONGO SMART ADVERTISING in the Philippines, and Interads and Stickearn in Indonesia, among others.”

“These partnerships have been vital to ensuring that advertisers activating campaigns on Vistar’s DSP and DSP Partners are able to reach critical audiences across premium digital inventory around the world,” he added.

Singapore – foodpanda has announced today a strategic partnership with The Trade Desk that will enable brands to better reach their target audience and measure the success of digital advertising campaigns on the open internet. 

The collaboration will span seven markets, namely Hong Kong, Malaysia, Pakistan, Philippines, Singapore, Taiwan and Thailand.

The partnership features multiple retail media solutions powered by The Trade Desk’s programmatic advertising platform and foodpanda’s first-party retail data. This enables brands to engage with foodpanda customers on the open internet via The Trade Desk’s platform across channels such as OTT, music streaming, mobile apps, gaming, and websites, expanding their reach beyond foodpanda’s integrated advertising solution, panda ads. All data is pseudonymised, ensuring that customer identities remain anonymous.

Additionally, it allows brands to measure the impact of their ad campaigns on conversions. With these insights, brands can aim to optimise their ads in real-time, through ways that were previously not possible, helping them make informed decisions that could help boost their performance objectives.

Wen Zhe Lim, director of solutions, advertising and partnerships at foodpanda, said, “We are on a mission to grow foodpanda into the retail media network of choice. Our partnership with The Trade Desk is perfect for the era of consent-based advertising, where first-party data is key for targeted, personalised marketing. Leveraging the rapid growth of quick commerce, we help brands reach millions of tech-savvy customers, connecting them in ways that were not possible before.”

Meanwhile, Chris Mooney, general manager of data partnerships for APAC at The Trade Desk, commented, “Retail data is reshaping the landscape of marketing, and our partnership with foodpanda represents the incredible opportunity brands have to improve the effectiveness of their advertising spend through the adoption of data-driven strategies on the open internet. Retail data provides brands better targeting and performance measurement, enabling them to understand how their advertising dollars impact actual sales. We are thrilled to join forces with a company that is pioneering new approaches to digital advertising.”

During its beta phase in 2023, the solutions helped Unilever’s Knorr reach new customers and drive conversions for their new product line on foodpanda in Taiwan. To achieve this, Knorr leveraged TTD’s platform and used foodpanda’s retail data to target foodpanda subscribers.

Sharon Liu, marketing manager of nutrition at Unilever Taiwan, said, “Partnering with The Trade Desk and foodpanda played a crucial role in the success of our recent campaign for Knorr, enabling us to reach new audience segments on the open internet. We were extremely pleased with the significant increases in add-to-cart rates, conversions, and new buyers the campaign delivered.”

Sydney, Australia – Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (CTV), in partnership with VIDAA, has announced the launch of ‘TV Viewership Audiences’ across Australia. 

The launch builds upon Nexxen’s broader TV intelligence offering, a suite of planning, targeting, and measurement capabilities rooted in exclusive ‘automatic content recognition’ (ACR) data from VIDAA, which is the smart TV operating system that powers Hisense, Toshiba, and other ‘original equipment manufacturer’ (OEM) brands. 

The new and expanded data-driven solutions aim to improve audience targeting using TV viewership data from various channels while ensuring privacy compliance.

After its US$25m investment in VIDAA in 2022, Nexxen reaffirms its dedication to providing exceptional TV targeting and measurement solutions that adapt to industry change with the newly-released solutions. 

Built to enable brands to reach TV audiences with precision and scale, ‘TV Viewership Audiences’ leverages the exclusive ACR data to create custom segments based on viewership patterns, specifically brand ads’ exposure activities using opted-in household viewership data. 

Nexxen’s exclusive access to VIDAA ACR data enables the delivery of a comprehensive TV solution. This includes proprietary planning tools like the ‘Nexxen TV Planner’, which provides insights for optimised TV reach across linear and streaming platforms. Additionally, campaign results and incremental reach can be measured through reporting solutions such as ‘Nexxen TV Measurement’, aligning with marketing objectives across linear, CTV, and digital channels. 

Moreover, Nexxen now offers unique ‘TV viewership audiences’, ensuring precise, representative, and scalable reach. These audiences come with advanced capabilities like suppression or retargeting of linear ad-exposed viewers, competitive conquest, and targeted preferences across channels and programmes.

Nexxen’s unique approach is supported by shared infrastructure and technology between its demand-side platform (DSP) and supply-side platform (SSP). 

Josif Zanich, managing director for JAPAC at Nexxen, said, “This is a huge milestone for Nexxen in the Japan-Asia Pacific (JAPAC) region. Having exclusive access to VIDAA’s ACR data will not only enable us to push the boundaries of what’s possible, delivering advanced TV solutions to advertisers, but will also allow us to exponentially enhance the effectiveness of TV buys across all screens, unlike ever before.”

Commenting on the launch, Guy Edri, CEO at VIDAA, also shared, “We are thrilled to expand our partnership with Nexxen in Australia and the wider Asia Pacific region. With our shared goal of empowering advertisers with valuable insights derived from TV viewership behaviours, we aim to drive innovative advertising solutions tailored to the unique needs of this market, ultimately providing greater efficiency and success for advertisers.”