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Tag: adtech

VDO
Global adtech innovator VDO.AI unveils its new division, VDO.AI Entertainment
Posted on April 19, 2023
by Teddy Cambosa
VDO.AI's CEO Amitt Sharma said that they are thrilled to offer VDO.AI Entertainment as an innovative way to engage with their audiences.
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PubMatic appoints James Young as new regional director for ANZ
PubMatic appoints James Young as new regional director for ANZ
Posted on April 4, 2023
by Teddy Cambosa
In his new role, Young will lead the ANZ team, managing strategy, sales and operations for PubMatic in the region, as the company continues to focus on delivering effective, innovative, and responsible media solutions to publishers and advertisers.
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Pubmatic x Silverpush (2)
PubMatic, Silverpush enter partnership to provide data-driven ad solutions
Posted on March 28, 2023
by Teddy Cambosa
PubMatic and Silverpush's partnership will allow advertisers to access to important audience data that can be applied on the sell side.
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Globe’s digital marketing agency AdSpark renamed as Brave Connective
Globe’s digital marketing agency AdSpark renamed as Brave Connective
Posted on March 13, 2023
by Teddy Cambosa
Brave Connective provides a holistic adtech and data ecosystem through its four companies: AdSpark, Inquiro, m360, and DeepSea, currently undergoing the spin-off process.
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Yahoo makes new leadership appointments for adtech division
Yahoo makes new leadership appointments for adtech division
Posted on March 10, 2023
by Teddy Cambosa
Yahoo Advertising will focus on helping partners deliver future-forward, full-funnel digital media solutions.
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Cartelux story featured image
Australian adtech company Cartelux expands into America
Posted on February 21, 2023
by Teddy Cambosa
With the expansion, Matthew Tickell is appointed to lead its business operations in America.
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Kargo jumps into CTV adtech via VideoByte acquisition
Kargo jumps into CTV adtech via VideoByte acquisition
Posted on February 6, 2023
by Teddy Cambosa
VideoByte will be adding innovative CTV advertising technology to broaden Kargo’s offerings to its brand partners and their audiences.
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Ex-Celtra Raushida Vasaiwala named vice president for APAC at Silverpush
Ex-Celtra Raushida Vasaiwala named vice president for APAC at Silverpush
Posted on January 11, 2023
by Teddy Cambosa
“Being an advocate of value-based selling, I wanted to ensure I'm a part of an organisation that solves real marketing problems especially in a diverse region like APAC with a true product market fit,” she said.
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IAS enters partnership with Gadsme to optimise transparency on in-game ads performance
Posted on December 16, 2022
by Teddy Cambosa
IAS will help verify Gadsme’s ad inventory and provide marketers with viewability and IVT measurement through the IAS Signal platform.
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Adtech iion launches new solution, all-around platform for in-game advertising
Adtech iion launches new solution, all-around platform for in-game advertising 
Posted on November 23, 2022
by MARKETECH APAC
'immersiion' is a first-of-its-kind self-serve advertising platform that’s purpose-built for the gaming ecosystem.
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