Tag: Ad spend
With 42% of CMOs planning to increase investment in original content and sponsorship, dentsu expects brands to broaden their creative strategies in 2026.
The study also reveals that year-on-year growth of RMN ad spend in Southeast Asia is forecast to be higher or consistent with the growth being seen globally. The study also notes that Southeast Asian marketers will prioritise investments towards RMN channels this year, with year-on-year ad spend growth...
CTV ad investment forecasts this year remain minor in the context of a $526.8b global pureplay internet ad market and the $115.2b Meta is expected to earn in ad revenue. Meanwhile, YouTube’s ad revenue in 2023 is still forecast to be 17.4% greater than the entire CTV ecosystem, with that gap narrowing...
Last quarter, advertisers threw away $77.1m from their ad spend budgets, which represents an average of 40% wastage across total audited media spend, compared to more than $104 million between January and March 2023.
The insights released are to provide a glimpse into the Nielsen Ad Intel solution available to help boost marketers’ ad strategies.
The data for the APAC report was collected using Next&Co’s proprietary media auditing tool Prometheus.
The latest report from dentsu unveils the strength of at spend scene in APAC despite pandemic woes, and is forecasted to improve next years.
According to a report by MAGNA, most of the digital growth within New Zealand's ad landscape will come from ad spend on mobile formats.
JOLT aims to create media planning among campaign planners 'scientifically inclined', and not based on intuition.
Ad spend in the Asia Pacific is on the rise despite the global pandemic, forecast by global ad agency dentsu shows.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)