Tag: activation
New Balance began its AO sponsorship in 2024 and has since increased its on-site presence in Australia, with plans this year to broaden the reach internationally.
Singapore — Nihonchokuhan Inc. has activated a limited SNOW MIKU POP-UP at BOOKOFF’s anime specialty store in Courts Nojima The Heeren, Singapore, turning retail into a participatory fan experience. Running from November 15, 2025 to January 4, 2026, the activation marks the first Asian test of...
Singapore — MyRepublic has launched Card Sub, a subscription-based service offering Trading Card Game (TCG) enthusiasts in Singapore monthly access to Magic: The Gathering (MTG) products, including premium booster packs not typically available through standard retail channels. Card Sub operates on a...
California, United States — Mixue has opened its first store in the United States, marking its official entry into the United States as part of its ongoing global expansion strategy. The outlet, which opened on December 19, is located at 6922 Hollywood Blvd, Suite 107, Los Angeles, and offers Mixue’s...
Kuala Lumpur, Malaysia — Fans across Asia are gearing up for Stranger Things 5, with immersive experiences as Netflix launches its “One Last Adventure” fan activations. In Kuala Lumpur, the streets were transformed into the Upside Down over the weekend with Stranger Rides, a fleet of ten trishaws...
Bangkok, Thailand — Central Pattana has partnered with the Tourism Authority of Thailand and The Walt Disney (Thailand) to launch The Magical Stars, an 800-million-baht year-end campaign designed to boost Thailand’s economy and tourism through a large-scale festive experience running from November 14, ...
Singapore — Sesame Street has arrived at UOL Malls for the festive season, bringing a “Season of Sparkles” to United Square and Velocity@Novena Square until December 28, 2025. Shoppers can expect Christmas musicals, sing-alongs, whimsical “snowfall” moments, and appearances by well-loved characters...
Bangkok, Thailand — POP MART Thailand has unveiled its largest outdoor pop-up event globally with the launch of the “POP LAND Exclusive Festive Event in Thailand,” transforming the heart of Siam Paragon and Siam Center into a vibrant playground of art toys, imagination, and festive cheer. Spanning more...
Singapore — IG Markets has launched bright green triangle installations across Singapore, offering instant prizes to anyone who pushes the button. Visitors at CIMB Plaza may download the IG Markets app, sign up, and can win rewards including NTUC and Takashimaya vouchers, with up to SGD 20,000...
Manila, Philippines — McDonald’s marked Halloween with a light-hearted digital activation showcasing its ‘Ride-Thru’ as a space open to all types of customers, fictional creatures included. The brand released a series of TikTok videos featuring characters such as a vampire arriving on a skateboard, dwendes...
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