Tag: activation
Tokyo, Japan – The Pokémon Company International has unveiled a yearlong global campaign, titled What’s Your Favorite?, to commemorate 30 years of the iconic franchise, inviting fans worldwide to celebrate the Pokémon that means the most to them. The campaign debuted during Super Bowl LX with a new commercial...
Singapore – Coca-Cola has launched its Chinese New Year 2026 campaign across Singapore and Malaysia, uniting the two markets through music, design, and shared festive experiences under the theme “Grab a Coke & Huat Together This New Year”. At the centre of the campaign is the Coca-Cola Chinese New...
Singapore – Nestlé has kicked off the first full season of KitKat as the Official Chocolate Partner of Formula 1, marking a major global activation for the brand during the 2026 racing calendar. KitKat will feature across 12 Formula 1 races in Nestlé’s key markets, beginning with the Formula 1 Qatar...
Singapore – ION Orchard is celebrating Chinese New Year with Prosperity in Flow (骏跃新程), a festive campaign running until March 2026 that brings traditional performances, symbolic design, and cultural rituals to the heart of Orchard Road. Welcoming the Year of the Horse, the campaign centres on...
Singapore — Tiger Beer is marking Chinese New Year with an island-wide campaign that blends time-honoured traditions with modern digital engagement, introducing its first-ever five-lion dance troupe alongside a shareable festive experience designed to help Singaporeans “Send The Huat”. As Singapore’s...
New Balance began its AO sponsorship in 2024 and has since increased its on-site presence in Australia, with plans this year to broaden the reach internationally.
Singapore — Nihonchokuhan Inc. has activated a limited SNOW MIKU POP-UP at BOOKOFF’s anime specialty store in Courts Nojima The Heeren, Singapore, turning retail into a participatory fan experience. Running from November 15, 2025 to January 4, 2026, the activation marks the first Asian test of...
Singapore — MyRepublic has launched Card Sub, a subscription-based service offering Trading Card Game (TCG) enthusiasts in Singapore monthly access to Magic: The Gathering (MTG) products, including premium booster packs not typically available through standard retail channels. Card Sub operates on a...
California, United States — Mixue has opened its first store in the United States, marking its official entry into the United States as part of its ongoing global expansion strategy. The outlet, which opened on December 19, is located at 6922 Hollywood Blvd, Suite 107, Los Angeles, and offers Mixue’s...
Kuala Lumpur, Malaysia — Fans across Asia are gearing up for Stranger Things 5, with immersive experiences as Netflix launches its “One Last Adventure” fan activations. In Kuala Lumpur, the streets were transformed into the Upside Down over the weekend with Stranger Rides, a fleet of ten trishaws...
