Tag: activation
Bangkok, Thailand – KFC Thailand marked Chinese New Year with a campaign and on-ground activation centred on a limited edition product and sensory experiences. The launch event, titled “KFC Crack the Crunch: Chinese New Year Festival”, was held at the Tiger God Shrine in Sam Yan. As part of the campaign,...
Singapore – McDonald’s Singapore hosted its largest community Lohei celebration at Punggol Digital District, bringing together more than 200 ComLink+ families and Punggol residents from diverse backgrounds in a festive show of unity and togetherness. The event was attended by Gan Kim Yong, Deputy...
Bangkok, Thailand – One Bangkok has rolled out its Chinese New Year activation, headlined by a festival and several on-site activities. The celebration aims to bring together traditional beliefs and culture with a contemporary, urban lifestyle. The festival and accompanying promotions will run...
Bangkok, Thailand – The Mall Group will stage its Chinese New Year activation under the theme Joy, Luck, Love, running from 12 to 22 February across its flagship shopping centres, including Siam Paragon, Emporium, EmQuartier, and Emsphere. The event is developed in partnership with the Tourism Authority...
Kuala Lumpur, Malaysia – Malaysian bottled water brand Spritzer has launched a Chinese New Year celebration at Spritzer EcoPark in Taiping, running from February to early March 2026. Positioned as a festive cultural village, the month-long activation incorporates traditional Chinese New Year elements...
Tokyo, Japan – The Pokémon Company International has unveiled a yearlong global campaign, titled What’s Your Favorite?, to commemorate 30 years of the iconic franchise, inviting fans worldwide to celebrate the Pokémon that means the most to them. The campaign debuted during Super Bowl LX with a new commercial...
Singapore – Coca-Cola has launched its Chinese New Year 2026 campaign across Singapore and Malaysia, uniting the two markets through music, design, and shared festive experiences under the theme “Grab a Coke & Huat Together This New Year”. At the centre of the campaign is the Coca-Cola Chinese New...
Singapore – Nestlé has kicked off the first full season of KitKat as the Official Chocolate Partner of Formula 1, marking a major global activation for the brand during the 2026 racing calendar. KitKat will feature across 12 Formula 1 races in Nestlé’s key markets, beginning with the Formula 1 Qatar...
Singapore – ION Orchard is celebrating Chinese New Year with Prosperity in Flow (骏跃新程), a festive campaign running until March 2026 that brings traditional performances, symbolic design, and cultural rituals to the heart of Orchard Road. Welcoming the Year of the Horse, the campaign centres on...
Singapore — Tiger Beer is marking Chinese New Year with an island-wide campaign that blends time-honoured traditions with modern digital engagement, introducing its first-ever five-lion dance troupe alongside a shareable festive experience designed to help Singaporeans “Send The Huat”. As Singapore’s...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)