Tag: activation
Mumbai, India — Myntra M-Now celebrated its first anniversary with a unique marketing activation at Maxus Mall in Borivali, featuring India’s first fully edible billboard. The 6-foot installation, created by Sociowash, left mall-goers questioning whether they were looking at a conventional billboard...
Sydney, Australia – Petal & Pup has unveiled its new summer collection at Bondi Beach through an immersive pop-up activation developed by Curious Nation. Launched on November 18, the ‘Petal & Pup Presents: Passport to Summer’ experience marked the agency’s first collaboration with the Brisbane-headquartered...
Singapore – Changi Airport and Jewel Changi Airport are giving travellers a reason to linger a little longer this festive season with an enchanting celebration inspired by the Disney Cruise Line. Launching this November 5, the experience transforms the airport into a nautical wonderland where timeless...
Singapore – The holidays are about to get a lot fluffier as CapitaLand welcomes Southeast Asia’s first-ever Mofusand Holidays, transforming 17 malls into a ‘kawaii’ Christmas wonderland starring Japan’s beloved chubby cats. The festive takeover began with a surprise appearance at CQ @ Clarke Quay, where...
Singapore – Hello Kitty is bringing a dash of charm and cheer to the city’s daily commute with Move Lite Adventure, a month-long interactive campaign by the Land Transport Authority (LTA) and 42Technology Pte Ltd that turns travel into playtime. Running from November 1 to 21 2025, the campaign invites...
North Carolina, United States – Dole Food Company is levelling up healthy living with a new global partnership with Minecraft to inspire families to eat better, move more, and make wellness playfully rewarding. Launching this October, the multi-phase “Make the World a Healthier Place” campaign marks...
Subway Malaysia has rolled out a larger-than-life experience at Bukit Bintang to mark the debut of The Ultimate Footlong Meal, its latest limited-time offering that the brand describes as “Too Big To Contain.”
New York City, United States – South Korea’s instant noodle powerhouse Nongshim is turning up the heat with its global tie-in celebrating Netflix and Sony’s animated sensation KPop Demon Hunters. Riding the film’s worldwide popularity, the brand earlier rolled out a limited-edition range starring...
Manila, Philippines — Creative agency GIGIL staged an eye-catching activation for the second season of Netflix’s hit series ‘Wednesday’, transforming the Venice Grand Canal Mall in Taguig City into a dark spectacle inspired by the show’s signature imagery. Drawing from the series’ theme of mystery and...
Singapore – The PAP Community Foundation (PCF) has partnered with creative agency Tilt to launch ‘A Career That Cares’—their latest recruitment campaign now shining across Singapore’s heartlands, digital screens, and social media. Live in neighbourhoods from Tampines East to Jurong East, the campaign...
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