Tag: ABrandADay

Singapore –The Institute of Singapore Chartered Accountants (ISCA) is reintroducing the accounting profession through a brand film launch with brand and creative consultancy ABrandADay. The film, ‘Changing Perspectives,’ highlights the importance of the profession and the people behind it.

Challenging misconceptions, the film follows the story of a granddaughter returning her grandfather’s glasses, a symbol of vision and clarity. Her journey unveils accountants’ work in various industries, including in courtrooms, forensics, and financial planning.

ISCA is reframing the image of accountants as decision-makers and strategists who safeguard integrity. Through storytelling, ISCA aims to inspire the next chartered accountants in Singapore.

“This film is a tribute to the depth, resilience, and enduring relevance of the profession. Through the eyes of a child, we offer a fresh perspective on the impact behind every accountant’s work — proving it’s far more than just functional,” Nafe Tong, chief creative officer at ABrandADay, said.

“Because behind every critical decision, there’s a Chartered Accountant shaping outcomes with purpose,” Tong added.

“We’re proud to partner with ABrandADay to spotlight the modern accountant: capable, agile, and future-ready. This film breaks outdated myths and redefines what the profession stands for today. Launching it during SG60 makes it even more significant — a tribute to the legacy of our accountants and a call to the next generation shaping Singapore’s future,” Fann Kor, ISCA CEO, commented.

Singapore – Energy provider Senoko Energy, in collaboration with creative consultancy ABrandADay, is giving away its pineapple plushies to eligible homeowners in a locker activation launch. 

Senoko Energy’s activation, launched in partnership with locker network Pick Network and OOH media platform owner Target Media, conceals the BB Ong Lai and Ong Li plushies in lockers at 282C Sengkang East Avenue. 

The lockers can be accessed by scanning a QR code and completing a brief questionnaire. Those eligible will be sent a PIN that unlocks the locker with a free plushie.

Through the activation, Senoko Energy aims to engage customers through community experiences, consequently boosting its brand presence in Singapore.

The activation builds on Senoko Energy’s launch of plushie vending machines, adding convenience to how they can be redeemed.

“Our social channels have been buzzing with requests for more of BB Ong Lai and Ong Li after the success of their tour. We’re pleased to partner with Pick Network and Target Media to bring these fan favourites even closer to home,” Heather Ang, head of marketing and consumer sales at Senoko Energy, said.

“Being the first to launch this innovative locker wrap activation lets us offer the beloved pineapple plushies to more homeowners across Singapore—this time, right to their doorsteps or almost,” Nafe Tong, chief creative officer and founder at ABrandADay, said.