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SpotX, POPS Worldwide tie up to expand programmatic activation in SEA

Teddy Cambosa - January 14, 2021

Singapore – Global video advertising and monetization platform SpotX has partnered with POPS Worldwide, a digital entertainment company, to expand its programmatic activation offering in Vietnam, Thailand and Indonesia.

Under the new partnership, POPS Worldwide will integrate SpotX’s programmatic activation offering by being the lead supply side partner (SSP) and ad server in order to activate video monetization and scale advertising reach through unified auctions, audience activation, smart ad breaks and real-time data. 

SpotX’s over-the-top (OTT) technology also allows POPS Worldwide to manage inventory with ease, achieve optimal ad breaks and access actionable insight.

POPS Worldwide, based in Southeast Asia, produces a wide variety of original content for its industry-leading owned and operated channels like POPS Music, POPS Kids, POPS TV, Beauty Me, HerVoice and CoolTV. 

“SpotX is a global leader in video monetisation with proven success in driving programmatic demand across OTT and digital video. As we continue our aggressive expansion into new countries, we are fortunate to have SpotX’s ad tech expertise help maximize our video advertising capabilities and monetization,” said Sarika Tulsyan, chief revenue officer at POPS Worldwide.

Meanwhile,  SpotX managing director of Asia Gavin Buxton said, “POPS Worldwide is an exciting player in the dynamic SEA OTT landscape, offering fantastic local content for local markets across a variety of popular genres with an engaged audience.”

He added, “Their latest expansion into Indonesia, the largest and fastest growing regional market, is a testament of their ambition to bring fresh digital entertainment content to young tech savvy Indonesians, who have a growing appetite for OTT video streaming. We look forward to helping advertisers and brands reach their audiences through POPS’s premium video inventory.”