Platforms Featured APAC

Content studio Collab Asia OKs gameplay monetization through Nintendo deal

Singapore – Collab Asia, a content studio and talent network, has announced that it has signed a deal with Nintendo to allow its vast network of content creators to monetize their gameplays based from Nintendo Game Content, which in turn accelerates support for the production, distribution, and monetization of live game videos.

Through the monetization deal, Collab Asia content creators can monetize their Nintendo gameplay through streaming channels such as Facebook Game Streamer, Niconico Channel, OPENREC Creators Program, and Twitch Affiliate Program and Twitch Partner Program, as well as YouTube Partner Program, among others.

“As the premier digital media partner for creators, brands, and media platforms in Asia, we understand that people are consuming more content and creating more content than ever before across Asia. As part of this, we look forward to enabling our creators to responsibly create content using Nintendo’s unparalleled intellectual property, storied titles, and legendary characters,” said Eugene Choi, CEO and co-founder of Collab Asia.

The recently-inked deal follows after Collab Asia has recently opened its first office in Shenzhen, China. To date, the studio manages 4,000 video channels and social media accounts with 270 million loyal subscribers across leading platforms such as YouTube, TikTok and Facebook.

Collab Asia has existing markets in Asia Pacific such as in Korea, Japan, Indonesia, the Philippines, Malaysia, Hong Kong SAR, and Singapore.

Technology Featured Southeast Asia

SpotX, POPS Worldwide tie up to expand programmatic activation in SEA

Singapore – Global video advertising and monetization platform SpotX has partnered with POPS Worldwide, a digital entertainment company, to expand its programmatic activation offering in Vietnam, Thailand and Indonesia.

Under the new partnership, POPS Worldwide will integrate SpotX’s programmatic activation offering by being the lead supply side partner (SSP) and ad server in order to activate video monetization and scale advertising reach through unified auctions, audience activation, smart ad breaks and real-time data. 

SpotX’s over-the-top (OTT) technology also allows POPS Worldwide to manage inventory with ease, achieve optimal ad breaks and access actionable insight.

POPS Worldwide, based in Southeast Asia, produces a wide variety of original content for its industry-leading owned and operated channels like POPS Music, POPS Kids, POPS TV, Beauty Me, HerVoice and CoolTV. 

“SpotX is a global leader in video monetisation with proven success in driving programmatic demand across OTT and digital video. As we continue our aggressive expansion into new countries, we are fortunate to have SpotX’s ad tech expertise help maximize our video advertising capabilities and monetization,” said Sarika Tulsyan, chief revenue officer at POPS Worldwide.

Meanwhile,  SpotX managing director of Asia Gavin Buxton said, “POPS Worldwide is an exciting player in the dynamic SEA OTT landscape, offering fantastic local content for local markets across a variety of popular genres with an engaged audience.”

He added, “Their latest expansion into Indonesia, the largest and fastest growing regional market, is a testament of their ambition to bring fresh digital entertainment content to young tech savvy Indonesians, who have a growing appetite for OTT video streaming. We look forward to helping advertisers and brands reach their audiences through POPS’s premium video inventory.”