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SG commerce tech KADDRA integrates Shopify for SME support

Quentin Chiarugi and Will Beattie

Singapore – KADDRA, a local-based commercial technology company, has announced the conclusion of its first phase of integration with e-commerce platform Shopify in a move to offer a comprehensive e-commerce ecosystem for SMEs on both mobile app commerce and web-based digital stores.

The new integration enables businesses to cover both digital sales channels, while increasing sales, widening marketing reach, and improving customer satisfaction and engagement.

“With its user-friendly accessibility, Shopify is an ideal partner for KADDRA to integrate with, and give both Shopify and KADDRA clients the opportunity to sell their products on both mobile and desktop seamlessly,” KADDRA stated in its press statement.

The local-based tech company provides mobile app commerce and marketing solutions, connecting businesses with their customers through a white label end-to-end platform. This then improves sales processes, marketing reach and customer service to partner SMEs through a subscription-based model.

“We have developed the most advanced mobile solution to date, offering native app commerce technology on a subscription model which fits perfectly with the SaaS model of web solutions like Shopify. E-commerce companies have been instrumental in the last 10 months to transform SMEs digitally and we are now looking at 2021, offering a synchronized mobile and web storefront, to help businesses reach the largest number of customers,” said Quentin Chiarugi, executive chairman and CEO of KADDRA (pictured left).

Meanwhile, Will Beattie, COO & CTO of KADDRA (pictured right) commented, “Our integration will make the sales process seamless and user-friendly. Businesses will be able to use either their Shopify back office or KADDRA back office to run both mobile and web stores simultaneously. Traditional web-based eCommerce has advantages in attracting new customers whereas native mobile app commerce is perfect to keep them close and engaged. Combining the two, will give SMEs the most powerful omni-channel eCommerce ecosystem to date.”

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