Technology Featured Southeast Asia

Data company Vpon boosts SEA expansion with two new senior hires

Singapore – Data company Vpon has announced two new senior hires in line with the company’s continuous Asia expansion, namely Joe Nguyen (left) and Basil Chua (right) as its new senior consultants.

Through the new appointments, Vpon will seek to develop its presence in the Southeast Asia market in terms of developing e-commerce business growth in the region. Statistics from a recent Google, Temasek, and Bain & Company report show that in post-COVID-19, Southeast Asia’s e-commerce is expected to hit USD 172 billion and online media USD 35 billion by 2025.

Prior to joining Vpon, Nguyen is an APAC board member of the Mobile Marketing Association (MMA) and Interactive Advertising Bureau (IAB) Southeast Asia and India’s ex-chair for IAB. He has also worked for Millennium Copthorne Hotels Group as director of global e-commerce. Joe is currently serving on the board of directors of online travel marketing firm, eMarketingEye, and has led media company Comscore as APAC senior vice president.

“It has been exciting to watch Vpon growing in the past few years. They have excelled in big data marketing and advertising solutions, especially in the travel sector. Vpon has played a crucial role in helping the National Tourism Organizations (NTOs), including Japan’s JNTO, use advanced data and analytics to formulate effective marketing and recovery strategies. I am looking forward to bringing Vpon’s proven solutions to the travel and tourism organizations in Southeast Asia,” Nguyen commented regarding his appointment.

Meanwhile, Chua has worked with various media companies such as Fox International Channels, National Geographic Channel, StarHub, Singtel, and Pacific Internet. He is also the founder and managing director of business management consultancy Multiverse Partners.

“Data is the lifeblood of the digital media and advertising ecosystem. Vpon’s high-quality audience data and mobile advertising inventory will provide improved accuracy in targeting. Further, Vpon’s solution has proven to deliver vastly enhanced marketing performance by combining advanced data science and artificial intelligence. We will be engaging with partners, marketing agencies, and brands in the coming weeks,” Chua said.

Vpon founder and CEO Victor Wu commented, “I am excited to have Joe and Basil joining the Vpon team. I am confident that Joe and Basil will bring significant value in expanding our Southeast Asia’s business. With their diverse expertise from business development, to strategic partnerships and digital innovation, they will support us to establish our leading market position.”

SME Southeast Asia

SG commerce tech KADDRA integrates Shopify for SME support

Singapore – KADDRA, a local-based commercial technology company, has announced the conclusion of its first phase of integration with e-commerce platform Shopify in a move to offer a comprehensive e-commerce ecosystem for SMEs on both mobile app commerce and web-based digital stores.

The new integration enables businesses to cover both digital sales channels, while increasing sales, widening marketing reach, and improving customer satisfaction and engagement.

“With its user-friendly accessibility, Shopify is an ideal partner for KADDRA to integrate with, and give both Shopify and KADDRA clients the opportunity to sell their products on both mobile and desktop seamlessly,” KADDRA stated in its press statement.

The local-based tech company provides mobile app commerce and marketing solutions, connecting businesses with their customers through a white label end-to-end platform. This then improves sales processes, marketing reach and customer service to partner SMEs through a subscription-based model.

“We have developed the most advanced mobile solution to date, offering native app commerce technology on a subscription model which fits perfectly with the SaaS model of web solutions like Shopify. E-commerce companies have been instrumental in the last 10 months to transform SMEs digitally and we are now looking at 2021, offering a synchronized mobile and web storefront, to help businesses reach the largest number of customers,” said Quentin Chiarugi, executive chairman and CEO of KADDRA (pictured left).

Meanwhile, Will Beattie, COO & CTO of KADDRA (pictured right) commented, “Our integration will make the sales process seamless and user-friendly. Businesses will be able to use either their Shopify back office or KADDRA back office to run both mobile and web stores simultaneously. Traditional web-based eCommerce has advantages in attracting new customers whereas native mobile app commerce is perfect to keep them close and engaged. Combining the two, will give SMEs the most powerful omni-channel eCommerce ecosystem to date.”

Technology Featured ANZ

APAC martech solutions Selling Simplified opens Auckland, NZ office

Auckland, New Zealand – B2B data and marketing solutions Selling Simplified Group (SSG) has announced that it will continue its expansion in the Asia Pacific region with the opening of its Auckland, New Zealand office. The latest office marks the sixth new APAC location for the company in three years.

SSG carries a number of proprietary MarTech solutions such as Visionayr, Demandcentr, and Integrated Programmatic, providing demand generation and data enrichment services.

It has been servicing New Zealand clients since 2017 by way of its Sydney location, and the company said that the expansion to Auckland is in line with its efforts to hyperlocalize services, where a fully local staff has been adopted.

VP of Global Sales Charlie Whife said, “The addition of the New Zealand office really brings our plans full circle for the ANZ market as a whole. New Zealand offers excellent talent as well as local customers with a different perspective and ambitions for us to help them achieve,”

According to a press statement, Whife is set to build a fully operational team in the country, bringing in seasoned sales executives by September 2020, and by early 2021, local creative and operations personnel. 

Before the start of 2021, SSG is said to add two more openings to its roster of APAC locations.