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MARKETECH APAC unveils a series of thought leadership articles written by marketing leaders to future-proof the industry for 2023 and beyond.
MARKETECH APAC's What's NEXT returns this year with a stronger push to bring the industry together through a variety of knowledge-sharing activities.
Formerly known as the Golden Circle, this rebrand will transform the programme into being more than just a loyalty programme.
Through the partnership, advertisers can work with Consumer Acquisition as a creative partner for in-class TikTok videos for ad campaigns.
In addition, the new business Digital Studio by APRW will drive its suite of digital services alongside APRW’S thriving PR practice.
The mandate entails enhancing the existing digital experience of FEH customers.
ZALORA is partnering with Google to launch Google Ads with ZALORA, a marketing solution that provides brands with a simpler way to drive online sales and performance.
The rebrand by the SG-headquartered lifestyle content platform is said to be an answer to the evolving needs and interests of the consumer.
Digital agency Kingdom Digital has been roped in by Malaysian beauty brand KOSÉ Malaysia to produce the “Girl Next Door” mini web series,
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