Shenzhen, China – Ralph Lauren has illuminated the skies above Shenzhen Talent Park with a large-scale “In Pursuit of Dreams” drone show, marking the start of the Year of the Horse.
The display featured around 1,000 drones forming a sequence of images associated with the brand. The formations began with a horse standing by the water before transitioning into a galloping figure moving across stylised waves. A polo rider then appeared, followed by the brand’s Polo Pony emblem rendered against the city skyline.
The show concluded with a light formation spelling out the quote, “I DESIGN DREAMS FOR NOW, AND TOMORROW,” before the drones dispersed.
Often referred to as China’s “City of Dreams”, Shenzhen was positioned by the company as a fitting backdrop for the event, which aligns with its broader engagement strategy in the Chinese market. The activation combined technology and visual storytelling as part of its Lunar New Year initiatives.
