Category: Featured
Jim Beam has tapped the popular K-pop girl group LE SSERAFIM as the face of the iconic alcoholic beverage in APAC. For this campaign, Beam Suntory has also worked with PageLab for its above-the-line assets for the campaign while BigBadWolf did the below-the-line campaign assets.
For our next Top Story feature, we recently spoke with Mona Nazario-Garcia, managing director for advertising, brand and content at Ogilvy Group Philippines to better understand their work with IKEA, the results the campaign had across Filipino consumers, and what can we look forward between IKEA and...
In an exclusive conversation with MARKETECH APAC, he stated that his role will focus on driving PICKUP Coffee’s brand equity by emphasising value-for-money offerings without compromising quality.
One of the things that Siew Lai pointed out as one of the key trends amongst brands in terms of e-commerce marketing strategies is how they have evolved from seemingly targeting a general audience to catering to the specific needs of customers who return to the brands for a new transaction.
MARKETECH APAC sought insights from various industry leaders to learn more about their insights from this update, and why should the industry continue to strive away from third-party cookies.
In a LinkedIn post, Beaumont reflected on how Google is now at the forefront of an exciting new age of technology with AI, and how he had the privilege of invest his time differently in teaching, advising, leading and serving Google.
For Samir Gupte, CEO of VML Indonesia, leading this agency is built on an approach that focuses on a culture of transparency, respect, an environment that motivates everyone to do better, and a leader that leads by doing and supporting at the same time.
As part of our E-Commerce Marketing Series interviews, we spoke with Ngai Yuen Low, group chief merchandise and marketing officer at AEON Group Malaysia. Low shares her insights on how to navigate the dynamic retail landscape, emphasising technological advancements, customer engagement, and the future...
It is worth noting that during this year's event, Ogilvy Singapore has been named the Agency of the Year for the "Good" category, with Revolver from Australia receiving a Palme d'Or special award.
As part of our E-Commerce Marketing Series interviews, we spoke with Emmanuel Cruz, e-commerce lead at Mondelēz Philippines, to learn more about his insights on how e-commerce marketing strategies should be based on consumer behaviour, as well as how e-commerce affects businesses and brands, and the...
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