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Category: Global

DEPT, GHD leverage AI to actualise sustainability through spatial technology
DEPT, GHD leverage AI to actualise sustainability through spatial technology
Posted on March 5, 2025
by Teddy Cambosa
The companies will focus on applying artificial intelligence (AI) and augmented reality (AR) to sustainability challenges, making solutions more accurate, efficient, and actionable. 
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Dr. Martens selects Amperity to transform customer data strategy
Dr. Martens selects Amperity to transform customer data strategy
Posted on March 5, 2025
by Teddy Cambosa
Through this partnership, Dr. Martens will leverage Amperity's AI-powered identity resolution and insights platform to scale their data maturity across key global markets while ensuring privacy compliance.
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R/GA goes independent from IPG after 23 years
R/GA goes independent from IPG after 23 years 
Posted on March 3, 2025
by Teddy Cambosa
Additionally, R/GA has established a Strategic Advisory Council of senior marketing and technology executives to support emerging AI client transformation opportunities across multiple sectors. 
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Simu Liu highlights importance of ‘borderless payments’ in Unlimit’s ‘mega’ campaign
Simu Liu highlights importance of ‘borderless payments’ in Unlimit’s ‘mega’ campaign
Posted on March 3, 2025
by Teddy Cambosa
The campaign shows businesses how important it is to choose the ‘right’ partner in payments and allow customers the freedom to pay any way they want, anywhere they want.
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Zitcha appoints Jim Kane as global vice president of sales
Zitcha appoints Jim Kane as global vice president of sales
Posted on March 3, 2025
by Teddy Cambosa
In his new role, Kane will be responsible for defining and executing Zitcha’s global sales strategy, driving revenue growth and expanding the company’s international footprint. He will lead and develop a high-performance sales team, and foster relationships with key retailers, brands, and advertising...
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Taboola extends beyond native ads with new technology platform ‘Realize’
Taboola extends beyond native ads with new technology platform ‘Realize’
Posted on February 27, 2025
by Teddy Cambosa
‘Realize’ taps into Taboola's unique data, performance AI, and an increasingly diverse range of inventory and creative formats to achieve performance objectives. While advertisers need great solutions for all parts of the marketing funnel, they need specialised solutions. 
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skoda auto global campaign fcb london
Škoda’s new global campaign highlights car features through fun nature facts
Posted on February 26, 2025
by Aliza Carmona
London – Škoda Auto, one of the oldest car manufacturers from the Czech Republic, has teamed up with FCB London for a global campaign showcasing how curiosity sparks innovation in its first electric compact SUV, the Elroq. Titled “Be more Elroq,” the campaign revolves around the idea that curiosity can...
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Focus Creative unveils global campaign for De'Longhi La Specialista Touch
Focus Creative unveils global campaign for De'Longhi La Specialista Touch
Posted on February 26, 2025
by Teddy Cambosa
Internally referred to as the ‘Confidence Campaign,’ the creative concept revolves around the empowerment La Specialista Touch gives its users. 
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samsung vision ai cheil electriclime campaign
Cheil Worldwide, electriclime° Korea showcase Samsung Vision AI TV’s futuristic technology in new campaign
Posted on February 25, 2025
by Aliza Carmona
South Korea – Samsung has collaborated with Cheil Worldwide and electriclime° Korea on a global campaign film highlighting the technology and features of its new Samsung Vision AI TV. Promising the next big thing in television, the campaign highlights how Samsung Vision AI enhances the TV viewing experience,...
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Levi's launches second instalment of ‘REIIMAGINE’ campaign starring Beyoncé
Levi's launches second instalment of ‘REIIMAGINE’ campaign starring Beyoncé
Posted on February 25, 2025
by Fatima Baduria
Titled ‘Pool Hall,’ it builds on Levi's recent campaign reimagining the brand’s decades-old advertisements.
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