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Category: Global

SnapLogic debuts generative integration solution ‘SnapGPT’
SnapLogic debuts generative integration solution ‘SnapGPT’
Posted on August 7, 2023
by Teddy Cambosa
SnapGPT’s ease of use allows enterprises to eliminate costly IT backlogs and accelerate the development of new business processes, all in a secure environment. Moreover, SnapGPT is a combination of large-language models, proprietary AI-powered integration automation and data and security controls.
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AFP sues Elon Musk’s X over refusal to payment for news
AFP sues Elon Musk’s X over refusal to discuss payment for news
Posted on August 4, 2023
by Teddy Cambosa
For the news agency, these rights were established to enable news agencies and publishers to be remunerated by digital platforms which retain most of the monetary value generated by the distribution of news content.
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WPP to offer clients access to Spotify’s ad products in latest global partnership
WPP to offer clients access to Spotify’s ad products in latest global partnership
Posted on August 4, 2023
by Teddy Cambosa
The partnership will have WPP looking to use Spotify to develop integrations that provide Spotify’s first-party occasions insights to help clients understand aggregated listening patterns in order to inform more creative and effective digital audio advertising strategies.
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Bumble surpass $2b in global user spending across App Store, Google Play: report
Bumble surpass $2b in global user spending across App Store, Google Play: report
Posted on August 3, 2023
by Teddy Cambosa
According to the data, Bumble was the second most downloaded dating app worldwide in the last 12 months ending June 2023, ranking behind Tinder and Hinge, but steaming ahead of counterparts like Happn and Bumble Inc.’s Badoo.
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Shiseido Americas teams up with Amperity to enhance digital CX
Shiseido Americas teams up with Amperity to enhance digital CX
Posted on August 3, 2023
by Brandon Yulolo
As consumer shopping preferences and behaviours evolve, Shiseido Americas will be using the assistance of Amperity in bringing a comprehensive solution to managing multiple data sources across its various brands to advance their marketing goals. 
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Pepsi Max launches The Notorious B.I.G collaboration to celebrate 50 years of Hip Hop
Pepsi launches The Notorious B.I.G collaboration to celebrate 50 years of Hip Hop
Posted on August 1, 2023
by Brandon Yulolo
Working closely with The Notorious B.I.G. estate and family members, Pepsi MAX has planned a distinct and excitingly immersive campaign that will connect his unique personality, style, and lyrical flow with the sounds of today. 
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Four major telcos form alliance for collaboration, innovation in AI
Four major telcos form alliance for collaboration, innovation in AI
Posted on July 31, 2023
by Ivan Gallegos
The alliance, marked by a Multilateral Memorandum of Understanding (MoU) signing ceremony in Seoul, signifies a strategic commitment to collaborate and innovate in AI technology.
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Landmark’s Styli taps Freshworks for managing, automating customer support operations
Landmark’s Styli taps Freshworks for managing, automating customer support operations 
Posted on July 31, 2023
by Ivan Gallegos
.Freshchat's advanced automation features streamline manual processes. At the same time, Freshdesk's intuitive dashboard empowers team supervisors to monitor performance effectively.
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DoubleVerify enhances media quality authentication for YouTube Shorts, other online formats
DoubleVerify enhances media quality authentication for YouTube Shorts, other online formats
Posted on July 31, 2023
by Ivan Gallegos
This collaboration enables enhanced media measurement and maximizes advertiser performance on YouTube Shorts, Mastheads, and in-feed video formats.
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IAS enhances YouTube capabilities with new ad measurement tools for YouTube Shorts
IAS enhances YouTube capabilities with new ad measurement tools for YouTube Shorts
Posted on July 28, 2023
by Ivan Gallegos
With the launch of the total media quality for the YouTube product suite, IAS now offers viewability and invalid traffic measurement for YouTube shorts' rapidly expanding inventory, ensuring advertisers that real users are viewing their ads.
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