Category: Marketing
Australia – Global commerce company Mars United Commerce has appointed commerce marketing leader Kelly Wearmouth as managing director for Australia and New Zealand (ANZ) as the business continues its transformation at the forefront of the evolving connected commerce ecosystem. In her new role, Wearmouth...
Hong Kong – The Culture, Sports and Tourism Bureau (CSTB), the Hong Kong Tourism Board (HKTB), and Ocean Park are joining forces to roll out a series of citywide promotional activities, celebrating the public debut of Hong Kong’s giant panda cubs and bringing panda-themed experiences to iconic locations...
Insurance company AIA Singapore has teamed with Mandai Wildlife Reserve’s Rainforest Wild Asia, set to open on March 12.
In the last three years, DEPT has expanded into the Americas and APAC acquired more than 10 companies and launched some of the most pioneering work in digital. But it has also ensured that every move aligns with its B Corp certification.
Superapp Grab is surprising Filipino couples with a walking delivery bag this Valentine’s Day in its latest marketing campaign.
She takes the helm as OMG is enjoying its most significant year ever. Powered by Omnicom’s industry-leading Omni open operating system that drives business outcomes for brands, OMG Malaysia’s recent wins and retentions include OPPO, Wipro Unza, CelcomDigi, Vinda, and Friesland Campina.
The brand continues to champion a nurturing, innovative approach to artist management, cementing its place as a cornerstone of the Australian music scene. One Day is committed to elevating and amplifying the future of Australia’s new creative landscape, inspiring confidence in the next generation.
Thailand – This Valentine’s Day, Durex takes a bold stand against the pleasure gap, partnering with Sour Bangkok to champion pleasure equality in its latest campaign. Created by Sour Bangkok, Durex’s out-of-home campaign highlights overlooked perspectives and addresses inequalities in pleasure, advocating...
Automotive manufacturer Audi, in partnership with advertising agency DDB Group Singapore, has launched a campaign for the debut of House of Progress (HOP) in Singapore.
But a successful fractional executive marketing hire needs a strategic approach. We spoke to several marketing experts, most of whom are fractional themselves, working in Asia-Pacific, to share their insights on how businesses can leverage this model of work, its benefits and the expectations that go...
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