Category: South Asia
New subsidiaries for the year include a talent division called Mad Talent and a live streaming and e-commerce one called Mad Streaming.
Through the mandate, Yellophant Digital will manage the Beleaf Organics' overall digital marketing strategy.
The new social drive initiative by Boro Plus features dancer and choreographer Shakti Mohan, promoting the importance of ‘self-appreciation’.
'The Gifted Road' campaign is a holiday gift by ACKO Insurance for the longer run, in a city that deals with road pothole problems.
The partnership between Telenor Pakistan and BOLT Digital will help serve over 49m customers with premium streaming service BOLT+.
The new campaign features the Select CITYWALK team giving its guests their Christmas wish as little children.
Aside from founding women-focused social platform Pankhuri, Shrivastava also founded rental platform Grabhouse in 2012.
The latest partnership aims to provide customers the opportunity to divide their payments into three parts.
According to MAGNA, the growth is parallel to Pakistan’s growing economy, with real GDP forecast to grow by +4% in 2022.
The growth in 2022 is expected to be driven primarily by digital formats.
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