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Category: Southeast Asia

buz's new campaign highlights the app's simple approach to meaningful communication
buz's new campaign highlights the app's simple approach to meaningful communication
Posted on December 2, 2024
by Teddy Cambosa
By offering a simple yet powerful space for genuine connection, the app enables users to feel heard and build relationships that go beyond the limitations of text and visuals.
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K-wave goes mainstream in SEA but consumers now surf for localised K-products
K-wave goes mainstream in SEA but consumers now surf for localised K-products
Posted on November 29, 2024
by Teddy Cambosa
Singapore – Consumers in Southeast Asia are avid consumers of ‘Korean-wave’ (K-wave) products but ultimately surf for localised K-products, according to data analytics firm Euromonitor International. With growing consumer demand, brands are increasingly embracing K-wave in product development,...
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Amazon reports S$2b investment across retail, cloud businesses in SG
Amazon reports S$2b investment across retail, cloud businesses in SG
Posted on November 29, 2024
by Teddy Cambosa
The company’s investment in Singapore supported more than 4,000 indirect jobs in areas like construction, logistics, and other professional services according to third-party consultancy firm Keystone Strategy. 
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PR, strategic comms consultancy Perspective Strategies launches creative arm ‘P³’
PR, strategic comms consultancy Perspective Strategies launches creative arm ‘P³’
Posted on November 29, 2024
by Teddy Cambosa
Through this new practice, Perspective Strategies will supplement its existing expertise with an expanded range of services including brand visual strategy and development, experience design, employee engagement and, sustainability consultancy.
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SG-based Kasagi Labo announces $10m commitment for anime production
SG-based Kasagi Labo announces $10m commitment for anime production
Posted on November 28, 2024
by Teddy Cambosa
This investment aims to strengthen Kasagi Labo's role in connecting Japanese creativity with global audiences, starting with “Special Kid Factory,” the first of several anime productions under Kasagi Labo’s expanding portfolio.
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assembly vivian mok appointment
Vivian Mok takes helm of Assembly’s North Asia operations in expanded role
Posted on November 28, 2024
by Aliza Carmona
Global omnichannel media agency Assembly has announced the promotion of Vivian Mok to senior vice president and managing director for North Asia, where she will drive the agency's strategic expansion and growth in the region.
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FairPrice Group, Homeground United elevate gift-giving tradition with scented gift wrappers activation
FairPrice Group, Homeground United elevate gift-giving tradition with scented gift wrappers activation
Posted on November 28, 2024
by Teddy Cambosa
FairPrice and Homeground United have created a range of exclusive gift wrappers that not only look beautiful but are multi-sensorial. These gift wrappers are different than your average paper – they smell good enough to eat.
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Creative marketing agency Prompt on highlighting creativity as currency through digital strategies
Creative marketing agency Prompt on highlighting creativity as currency through digital strategies
Posted on November 28, 2024
by Teddy Cambosa
For Prompt, their objective as an agency is to help businesses implement, strengthen and refresh their digital marketing channels in their pursuit of growth.
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Naga DDB Tribal’s She Speaks Power launches 5K Pink Run in support of Breast Cancer Awareness Month
Naga DDB Tribal’s She Speaks Power launches 5K Pink Run in support of Breast Cancer Awareness Month
Posted on November 27, 2024
by Teddy Cambosa
Since its inception, She Speaks Power has championed female-led businesses, notably through its Impact Mentorship Program, which connects female entrepreneurs with resources and mentorship. 
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Cult Creative launches solution to streamline, optimise UGC marketing campaigns
Cult Creative launches solution to streamline, optimise UGC marketing campaigns
Posted on November 27, 2024
by Teddy Cambosa
Cult Creative is addressing this demand through its Creator Platform (beta), which seamlessly blends technology with a user-centric design. First off, creators can automatically generate “media kits” that link their social media profiles and display relevant audience insights, such as engagement rat...
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