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Category: Global

Samsung welcomes a new era of mobile AI with Galaxy S24 Series’ launch film via BBH Singapore
Samsung welcomes a new era of mobile AI with Galaxy S24 Series’ launch film via BBH Singapore
Posted on February 6, 2024
by Teddy Cambosa
The campaign began with a teaser film, Galaxy AI is coming, which celebrates Samsung’s long history of pushing the boundaries of what’s possible, from pioneering TV phones in 1999 to foldable phones in 2019.
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Messagebird rebrands as Bird, adjusts service pricing to promote accessibility to enterprises
Messagebird rebrands as Bird, adjusts service pricing to promote accessibility to enterprises
Posted on February 2, 2024
by Brandon Yulolo
In a blog post by Bird CEO Robert Vis, he announced the rebrand with more details on the platform's change in pricing, citing that they will be staying away from offering high markups like their competitors, promising to deliver services to clients at the lowest possible cost.
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TikTok Shop introduces new ‘Shop’ tab feature for more seamless shopping experience
Posted on February 1, 2024
by Aliza Carmona
TikTok has rolled out its new ‘Shop’ tab feature for its e-commerce solution, TikTok Shop, to offer users a more convenient way to access its shopping portal.
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CARMA announces acquisition of media intelligence measurement platform mmi Analytics
CARMA announces acquisition of media intelligence measurement platform mmi Analytics
Posted on February 1, 2024
by Teddy Cambosa
It also brings together CARMA’s global reach, technology, and comprehensive services with mmi Analytics’ deep expertise and established presence in the beauty, fashion, and lifestyle sectors. 
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Nexxen welcomes Gretchen Johnson as chief people officer
Nexxen welcomes Gretchen Johnson as chief people officer
Posted on February 1, 2024
by Brandon Yulolo
In her new role, Johnson will lead Nexxen’s human resources and talent acquisition teams, focusing on culture and employee development to ensure the company continues to hire and retain best-in-class talent.
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Microsoft announces layoffs, affecting 1,900 Activision Blizzard and Xbox employees
Microsoft announces layoffs, affecting 1,900 Activision Blizzard and Xbox employees
Posted on January 26, 2024
by Brandon Yulolo
Occurring just after Microsoft’s recent acquisition of Activision Blizzard, the company has decided to proceed with the layoffs to follow a sustainable cost structure plan that will support the growth of the business.
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WPP announces new merger, unites BCW and Hill & Knowlton to create Burson
WPP announces new merger, unites BCW and Hill & Knowlton to create Burson
Posted on January 26, 2024
by Teddy Cambosa
According to WPP, this union of agencies will enable Burson to best serve clients in a complex and volatile environment in which strategic stakeholder communications has never been more critical. 
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Initiative brings back betting platform to challenge the marketing industry in predicting upcoming Super Bowl trends
Initiative brings back betting platform to challenge the marketing industry in predicting upcoming Super Bowl trends
Posted on January 25, 2024
by Brandon Yulolo
Built by Initiative’s cultural analytics department, Marketing Multi crowdsources predictions from industry experts across the world and combines it with generative AI to provide the most eclectic multi-market with odds updating live every day.
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Storyblok, Lokalise team up to offer use of AI in content translation, localisations
Posted on January 25, 2024
by Gian Japsay
Storyblok, the content management system (CMS) in its category, has formed a partnership with Lokalise, an AI-powered translations and automatic localisation company. Through the partnership, AI-powered translations can be integrated into a site in order to localise content for users.
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Riot Games lays off more than 500 staff globally, shifts focus to core live games
Posted on January 24, 2024
by Aliza Carmona
Riot Games, an American video game company, has announced they will cut off 11% of their staff around the world as they make critical adjustments for the future of the company.
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