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Category: ANZ

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Village Cinemas appoints Zitcha to drive retail media expansion
Posted on July 7, 2023
by Gian Japsay
Through the partnership, advertisers can utilise the Zitcha platform by using the loyalty data acquired from Village Cinemas' Vrewards program.
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The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
Posted on July 7, 2023
by Teddy Cambosa
All industry leaders have agreed that the future of the on-ground activation scene in Australia is moving forward in a positive direction. Moreover, they have also pointed out that through this direction, brands have more unique ways to garner more eyeballs from audiences and convert them into custo...
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Kimberly-Clark's latest campaign aims to break stigma on discussion about bladder leakage
Posted on July 7, 2023
by Gian Japsay
The extensive Poise Pledge campaign includes an industry-first Pelvic Floor Support Hub that provides evidence-based instructional materials as well as an unheard-of, free 12-week exercise regimen to strengthen the pelvic floor.
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Significant spike on Taylor Swift mentions evident from Aussie influencers, brands following ‘The Eras Tour’ announcement
Significant spike in Taylor Swift mentions evident from Aussie influencers, brands following ‘The Eras Tour’ announcement
Posted on July 6, 2023
by Teddy Cambosa
According to the data, there were 182 social media posts with mentions of the Anti-Hero on Instagram that were shared by a total of 133 influencers, reaching an audience of over 10.7 million people.
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WhatsApp Image 2023-07-06 at 10.41
Australia Payments Plus appoints This is Flow to handle media mandate
Posted on July 6, 2023
by Gian Japsay
AP+ amalgamates eftpos, BPAY, and NPP Australia into a unified entity aimed at the landscape of payments in Australia.
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Cashrewards appoints Jaywing to handle company’s acquisition, retention 
Posted on July 3, 2023
by Gian Japsay
Jaywing will also be in charge of creating interesting content and improving the performance of the mobile app.
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XPO: The Mars Agency opens global retail media division in Australia, appoints Jeremy Hagnere as retail media director
XPO: The Mars Agency opens global retail media division in Australia, appoints Jeremy Hagnere as retail media director
Posted on June 29, 2023
by MARKETECH APAC
The retail and search media management product from XPO: The Mars Agency offers capabilities to the Australian market by fusing their expertise in shopper marketing with 20 years of experience in global retail media and data-driven measurement.
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Ex-Havas Group Thierry Lalchere launches own HR consultancy for agencies, brands
Ex-Havas Group Thierry Lalchere launches own HR consultancy for agencies, brands
Posted on June 29, 2023
by MARKETECH APAC
Lalchere has 20 years of experience in internal HR and HR management consulting. She has experience as a management consultant, trainer, and HR leader, and she has also coached and supported executives in a variety of industries.
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Michael Kay appointed as Havas Media Network’s new client experience officer
Michael Kay appointed as Havas Media Network’s new client experience officer
Posted on June 28, 2023
by Teddy Cambosa
Using Havas Media Network’s integrated smarts across data, tech, engaging content and media amplification, he will aim to open up powerful ways of communicating that help marketers’ businesses grow well.
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Initiative secures coveted Cricket Australia media account
Initiative secures coveted Cricket Australia media account
Posted on June 21, 2023
by MARKETECH APAC
Initiative’s remit covers all media strategy, planning and buying - including contra activities for offline, online display, performance and addressable.
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