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Category: Southeast Asia

TikTok-Shop-Local-Saturday-SMB-Initiative
TikTok supports SMB growth in SEA with ‘Shop Local Saturday’ initiative
Posted on May 27, 2021
by Teddy Cambosa
The 'Shop Local Initiative' is another initiative by TikTok in its pledge to show more support for SMBs in the SEA region.
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grab x microsoft
Grab PH, Microsoft to offer learning opportunities via new GrabAcademy
Posted on May 27, 2021
by Jean Cabico
Grab Philippines has tied up with Microsoft to offer new online learning platform called 'GrabAcademy' for its driver and delivery partners.
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Isentia-Philippine-Courier-Services-Study
Latest research takes dive on the ‘good and bad’ in PH status quo of delivery couriers
Posted on May 27, 2021
by Teddy Cambosa
According to the latest study from Isentia, delivery courier companies need to step up their presence by listening to their online customers, just as their service is based online.
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AppZaloot-Super-App-Social-Media-Philippines-Expansion
This super-app expanding to PH aims to bring back the ‘human’ in humanity in its service
Posted on May 27, 2021
by Teddy Cambosa
From creating a social media for local and global reach to promoting local businesses, the new super-app AppZaloot is now expanding to the Philippines.
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Maxis ‘UsahaWIRA’ program
Maxis doubles down on content with new ‘UsahaWIRA’ program to empower SMEs
Posted on May 26, 2021
by Jean Cabico
Malaysian telco Maxis has launched a new program called 'UsahaWIRA', which aims to support SMEs with digitalization opportunities.
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CISO Thought LeadershipCISO Thought Leadership
This is the most effective marketing strategy when appealing to chief information security officers
Posted on May 26, 2021
by MARKETECH APAC
Any marketing strategy that's ever green, like thought leadership, risks casting doubt on its audience impact, but when it comes to sophisticated IT experts, the usual proves otherwise.
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ananda new mv with greynj united thai
Thailand’s Ananda Development releases music video with GREYnJ United to boost morale this pandemic
Posted on May 26, 2021
by Jean Cabico
The newly released music video by Ananda Development and GREYnJ United aims to provide support to Thais during these trying times.
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youtube raya ads
These are the top 10 Hari Raya ads by MY brands on YouTube
Posted on May 21, 2021
by Jean Cabico
Online community platform YouTube has unveiled the top 10 Ramadan-Raya campaigns by Malaysian brands for this year.
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Carsome-Chief-Data-Officer-Piyush-Palkar
Carsome launches data center of excellence, appoints new chief data officer
Posted on May 21, 2021
by Teddy Cambosa
Palkar has been appointed by Carsome as its chief data officer following the company's response to accelerate its digital efforts.
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GroupM’s tie-up with PH’s Tier One to make advertising more inclusive in esports
GroupM’s tie-up with PH’s Tier One to make advertising more inclusive in esports
Posted on May 21, 2021
by MARKETECH APAC
The field of advertising in esports has remained endemic sponsor-dominated, and the tie-up aims to make the practice more open to mainstream brands.
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