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Category: Technology

InMobi introduces addressability gradient to help solve identity-loss challenges
InMobi introduces addressability gradient to help solve identity-loss challenges
Posted on October 13, 2023
by Brandon Yulolo
InMobi’s AI-powered platform aims to mark a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising through its personalisation and other campaign enhancing features.
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Around 90% of organisations suffered at least one major cyberattack, with 83% having to pay ransom: report
Around 90% of organisations suffered at least one major cyberattack, with 83% having to pay ransom: report
Posted on October 12, 2023
by Brandon Yulolo
According to the report, more than half of the respondents paid at least $100,000, and every 1-in-11 paid a staggering $1 million or more.
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Xsolla acquires Lightstream, Rainmaker, and API.stream to empower creators and enhance content
Xsolla acquires Lightstream, Rainmaker, and API.stream to empower creators and enhance content
Posted on October 12, 2023
by Brandon Yulolo
With the acquisition of Lightstream, Rainmaker, and API.stream, Xsolla will allow creators to go live within seconds via cloud streaming services, request free keys from game developers, participate in referral programs, create their branded web shops, and sell digital goods for games in Xsolla's po...
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Adobe and Havas expand partnership with Adobe GenStudio integration
Adobe and Havas expand partnership with Adobe GenStudio integration
Posted on October 11, 2023
by Brandon Yulolo
The collaboration will enable all Havas agencies to leverage Adobe generative AI to deliver personalised customer experiences more efficiently. 
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What's NEXT: The programmatic supply chain for 2024
Posted on October 9, 2023
by MARKETECH APAC
Rather than thinking about the alphabet soup of company types, such as DSPs, DMPs, CDPs and SSPs, we should instead start thinking in terms of supply chain components.
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Around 59% of SG brands aim to use generative AI to improve workflow amidst continued lag of usage: reports
Posted on October 5, 2023
by Gian Japsay
According to recent Adobe research, Singaporean brands are attempting to improve operational efficiency through the implementation of technology solutions, with 70% focusing on improving workflow efficiency and 59% implementing generative AI. This is despite the fact that there has been an evident lag...
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Sitecore launches XM Cloud Plus and Sitecore Accelerate to utilise enterprise solutions for brands 
Posted on October 5, 2023
by Gian Japsay
Sitecore is expanding the features of XM Cloud by introducing XM Cloud Plus, an expanded digital-experience solution that combines content management, AI-driven search, personalization, customer data management, and analytics. Sitecore Accelerate was created in response to the common reluctance of businesses...
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SnapLogic integrates Amazon Bedrock to expand SnapGPT capabilities
SnapLogic integrates Amazon Bedrock to expand SnapGPT capabilities
Posted on October 5, 2023
by Brandon Yulolo
As part of this collaboration, SnapLogic will make Anthropic’s cutting-edge Large Language Model (LLM), Claude 2, offered by Amazon Bedrock, available within the SnapGPT platform that was made generally available earlier this year. 
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It’s Time To Activate Your New Programmatic Supply Chain
It’s time to activate your new programmatic supply chain
Posted on October 5, 2023
by MARKETECH APAC
PubMatic is in a unique position to bring this solution to market because we have well-established sell-side technology that was complemented with our 2022 acquisition of media measurement and reporting platform, Martin.
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Xsolla launches ‘Xsolla Curine Academy’ in Malaysia to foster local video game talents
Posted on October 4, 2023
by Aliza Carmona
Global video game commerce company Xsolla has partnered with investment company Curine Ventures to launch Xsolla Curine Academy to empower local video game talents in Malaysia.
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