Category: Marketing
Instead of showcasing property amenities and lifestyle moments, ‘Find Your Shangri-La’ employs whimsical metaphors, fantastical characters, and magical storytelling.
A large chunk of the local event activations in the Asia-Pacific region came from the markets in Southeast Asia, South Korea, and Greater China.
The solution includes fully customized buy-side and supply-side tools that bring advanced OOH inventory and campaign management tools to Latin American markets.
Kendall will play a vital part in driving the agency’s overall strategy - expanding its client base, and leading cross-functional teams to deliver results.
‘Yahoo Academy’ is open for nominations, with 40 chosen participants set to get a masterclass in future-proofing their careers from world-renowned creative strategists Rosie and Faris Yakob of Genius Steals.
Li's remit is to lead and represent premium sports and entertainment properties from around the world and leverage and grow teams in the Americas, EMEA and APAC.
Singapore Airlines, Garuda Airlines propose joint venture agreement to deepen commercial partnership
Through the expanded joint venture, Garuda Indonesia and Singapore Airlines are allowed to potentially coordinate schedules between Singapore and Indonesia, offering customers more seamless flight connectivity between the two countries and beyond.
To celebrate its role in ‘humanity’, the latest campaign ‘Good then. Great now’ has taken inspiration from ‘soup art’ to remind everyone that the reasons people reached for soup were the same then, as they are now.
In addition to showcasing a glimpse of the ‘from farm to table’ process, Arla seeks to encourage daily milk consumption by highlighting the numerous nutritional benefits that milk offers.
In his new role, Ho will support AVIA CEO Louis Boswell and work closely with the teams in Singapore and Hong Kong, focussing particularly on the curation of AVIA events and conferences as well as membership development and engagement.
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