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Category: Marketing

22feet Tribal Worldwide wins digital mandate for data centre Lumina CloudInfra
22feet Tribal Worldwide wins digital mandate for data centre platform Lumina CloudInfra 
Posted on June 20, 2023
by MARKETECH APAC
Lumina is a dedicated platform that prioritises the development of essential hyperscale data infrastructure in India and strives to support the country's digital progress while maintaining a high level of dependability.
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3Forward tapped by Australian Institute of Company Directors to handle media planning, buying
3Forward tapped by Australian Institute of Company Directors to handle media planning, buying
Posted on June 20, 2023
by MARKETECH APAC
Through the AICD mandate, 3Forward will be in control of the institute’s end-to-end media planning and buying, encompassing various conventional and digital media platforms.
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Barbie’s ad for Fathers’ Day says ‘not all heroes wear capes’
Barbie’s ad for Father’s Day says ‘not all heroes wear capes’
Posted on June 20, 2023
by MARKETECH APAC
The short ad celebrates fathers who would do anything to make their ‘little girls' dreams come true’
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SEA leaders to share strategies on how to channel customer behaviour via programmable email through webinar this June
SEA leaders to share strategies on how to channel customer behaviour via programmable email through webinar this June
Posted on June 20, 2023
by Teddy Cambosa
Titled ‘Programmable Email: Connecting the CX Dots in 2023’, the webinar will feature a panel discussion of SEA marketing leaders sharing their insights and tips for marketers in executing click-worthy programmable email marketing strategies.
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Jack Yin appointed as president of Ogilvy Experience in China
Jack Yin appointed as president of Ogilvy Experience in China
Posted on June 20, 2023
by MARKETECH APAC
In his new role, Yin will bring together Ogilvy's expertise in customer interaction, commerce, marketing technology, analytics, CRM, loyalty, and digital innovation in this crucial job. 
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Host/Havas names Justin Ruben as executive creative director
Host/Havas names Justin Ruben as executive creative director
Posted on June 20, 2023
by MARKETECH APAC
Ruben joins from CHEP, where he led the Sydney creative department as ECD after returning to Australia from New York in mid-2021. 
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Ogilvy’s new initiative calls for policy change, disclosure on AI-generated influencer campaigns
Ogilvy’s new initiative calls for policy change, disclosure on AI-generated influencer campaigns
Posted on June 20, 2023
by Teddy Cambosa
As part of Ogilvy’s 'inclusive influence’ commitment, this global call to action addresses the rising use of artificial/virtual Influencers by brands and is intended to maintain Influencer authenticity and consumer transparency when used across social media. 
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Now Comms Asia appoints Branson Veal as new creative director
Now Comms Asia appoints Branson Veal as new creative director 
Posted on June 20, 2023
by MARKETECH APAC
Veal's expertise in crafting immersive campaigns aligns with the agency's commitment to pushing boundaries and redefining experiential advertising.
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Korean Air chooses indie regional comms F&L to handle its overall PR for SEA
Korean Air chooses indie regional comms F&L to handle its overall PR for SEA
Posted on June 19, 2023
by MARKETECH APAC
F&L will now be its official public relations agency for Southeast Asia to help the premium full-service carrier capitalise on growth in the region. 
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Carsome’s new funding round to establish integrated car ownership ecosystem in the region
Carsome’s new funding round to establish integrated car ownership ecosystem in the region
Posted on June 19, 2023
by Teddy Cambosa
Said funding will help fuel the company’s goal of establishing an integrated car ownership ecosystem to elevate the customer’s experience in their entire ownership journey.
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