Category: Southeast Asia
The rebrand by the SG-headquartered lifestyle content platform is said to be an answer to the evolving needs and interests of the consumer.
The new brand films by CIMB, alongside BBDO Singapore, aim to highlight the bank's new brand direction – ‘Break free, bank differently’.
The key appointments are part of OMG Malaysia's vision to continue strengthening its presence within the region as a media agency powerhouse.
The new senior hires by dentsu Singapore include Preeti Mascarenhas, Florian Lacombe, and Prema Techinamurthi.
The platform will deploy DSP adtech and will be powered by the buying, selling, and search data signals generated from Carousell Media Group's wide monthly user count.
The Group said it will help with the transformation of the online retailer into Vietnam’s next retail champion.
Marcus Pousette brings in to Channel Factory 11 years of track record experience and leadership in the digital advertising space.
Find out which brands had the best performing mega campaigns on Shopee for the past year, recognized by the e-commerce itself.
Media Prima ties with Korea’s SBS to launch Malaysian edition of reality show, ‘Master In The House’
The new show by Media Prima follows the journey of five Malaysian celebrities who will discover new skills from eight reputable masters.
M1 tapped Amazon Web Services for its new chatbot, Maxine, which will aid their support service.
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