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Category: Southeast Asia

Decoding the Filipino mobile consumer: Marketing leaders tackle strategies at ‘MAMA Manila’
Decoding the Filipino mobile consumer: Marketing leaders tackle strategies at ‘MAMA Manila’
Posted on May 22, 2025
by Fatima Baduria
AppsFlyer brought its flagship event, Mobile Attribution and Marketing Analytics (MAMA), to Manila for the first time.
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Gen X ‘kidults’ lead collectibles surge in Singapore: study
Gen X ‘kidults’ lead collectibles surge in Singapore: study
Posted on May 21, 2025
by Fatima Baduria
Gen X collectors are leading the collectibles boom in Singapore, according to a study from recommerce marketplace Carousell.
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Levi’s teams up with 88rising for concert series blending fashion and music
Levi’s teams up with 88rising for concert series blending fashion and music
Posted on May 21, 2025
by Fatima Baduria
Apparel brand Levi’s is teaming up with global music platform 88rising to launch the concert series ‘Road to Future Asian Music’ (FAM).
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M+C Saatchi Group Malaysia unveils rebrand, cultural power framework
M+C Saatchi Group Malaysia unveils rebrand, cultural power framework
Posted on May 20, 2025
by Teddy Cambosa
‘Cultural Power’ is the advantage M+C Saatchi Group creates by leveraging a three-part approach.
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3Particle launches Malaysia’s first virtual production research and innovation centre
3Particle launches Malaysia’s first virtual production research and innovation centre
Posted on May 20, 2025
by Teddy Cambosa
Building on its strong foundation and track record in both local and international projects, XyperReal Stage now emerges as a premier virtual production research and innovation centre in Malaysia. 
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LePub Singapore names Penny Sadlier as managing director; strengthens creative department with appointments
LePub Singapore names Penny Sadlier as managing director; strengthens creative department with appointments
Posted on May 20, 2025
by Fatima Baduria
Creative agency LePub Singapore has appointed Penny Sadlier as its new managing director to strengthen its leadership capabilities.
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Rohan Mahajan (OMG Indonesia)
Agency Leadership Decoded: OMG Indonesia’s Rohan Mahajan on scaling local relevance through talent, tech, and cultural fluency
Posted on May 19, 2025
by Aliza Carmona
In Indonesia’s high-stakes marketing arena, agility isn’t optional—it’s everything. From navigating hyperlocal nuances to staying ahead of digital shifts, brands need more than just media buying—they need partners who can decode complexity and deliver results with speed and purpose. Omnicom Media Group...
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Circles.Life offers free access to OpenAI-powered tools for subscribers
Circles.Life offers free access to OpenAI-powered tools for subscribers
Posted on May 19, 2025
by Fatima Baduria
Digital telco Circles.Life is providing its subscribers free access to CirclesAI, a tool powered by OpenAI’s latest models.
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From ‘survival’ mindset to joining social causes: Here’s how brands can tap the mindset of Filipino Gen Z ‘prosumers’
From ‘survival’ mindset to joining social causes: Here’s how brands can tap the mindset of Filipino Gen Z ‘prosumers’
Posted on May 19, 2025
by Teddy Cambosa
In HAVAS Ortega’s latest report It’s a Gen-Z World and You’re All Just Living in It, it highlighted how the younger ‘prosumers’ of today are shaping culture, challenging norms, and setting the stage for a future where authenticity, purpose, and innovation define what truly matters. 
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Stagwell names Connie Chan as chief growth officer for APAC
Stagwell names Connie Chan as chief growth officer for APAC
Posted on May 19, 2025
by Fatima Baduria
Global marketing network Stagwell has appointed Connie Chan its new chief growth officer for Asia-Pacific (APAC).
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