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Category: Southeast Asia

Huggies-and-INCA
Huggies doubles down on influencer marketing to spark convo on diaper quality
Posted on May 17, 2022
by Jean Cabico
INCA and Huggies have selected two hundred nano and micro-influencers who had a dominant share of voice on more than 20 mom communities.
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Monopolon X Ikonic
Monopolon, IKONIC unveils partnership to streamline the blockchain market
Posted on May 17, 2022
by MARKETECH APAC
IKONIC aims to maximise blockchain technology and to increase the financial freedom of gamers by increasing their numbers and making a profit from their gameplay. Monopolon, on the other hand, is futuristic in the gamefi project.
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Millennium Hotels & Resorts jumps into the metaverse with the help of MullenLowe SG
Millennium Hotels and Resorts jumps into the metaverse with help of MullenLowe SG
Posted on May 17, 2022
by Carlo Sarabia
Millennium Hotels and Resort has come aboard the metaverse train with the launch of their new virtual hotel -created in partnership with ad agency MullenLowe Singapore.
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PDAX-four-new-crypto-coins
PH fintech PDAX expands crypto range with four new coins
Posted on May 17, 2022
by Jean Cabico
With the four additional coins on PDAX app, Filipino crypto enthusiasts can leverage these coins for buying, selling, and trading.
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Razer Merchant Services partners Discover Global Network, envisions e-commerce boom in 2023
Razer Merchant Services partners Discover Global Network, envisions e-commerce boom in 2023
Posted on May 16, 2022
by Carlo Sarabia
Razer Fintech and its B2B arm, Razer Merchant Services, is propping itself up as a potential e-commerce leader in Malaysia via a partnership with payment brand -Discover Global Network.
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KX-Knowledge-Xchange-and-TechNode-Global
KX Knowledge Xchange ties with TechNode Global to scale startup ecosystem in Thailand
Posted on May 16, 2022
by Jean Cabico
The partnership will support Thai startups by offering them access to funding opportunities, networks, and technology, amongst others.
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IFC, HDBank partner to boost finance for Viet SMEs
IFC, HDBank partner to boost finance for Viet SMEs
Posted on May 16, 2022
by Carlo Sarabia
The collaboration will see Vietnamese SMEs access innovative funding to better take part in global supply chains, expand into new markets, and help drive Vietnam's economy.
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Of VTubers and influencer marketing: The case of airasia’s Aozora Kurumi
Of VTubers and influencer marketing: The case of airasia’s Aozora Kurumi
Posted on May 16, 2022
by Teddy Cambosa
MARKETECH APAC spoke with airasia's Rudy Khaw to learn more about their talent Aozora Kurumi's impact in influencer marketing, year after its debut.
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Reckitt and Shopee Complete #TheMissingHalf Campaign
Reckitt launches new campaign to provide MY shoppers with nutrition tips, exclusive deals on Shopee
Posted on May 16, 2022
by Jean Cabico
The campaign will see Reckitt providing shoppers with health, hygiene, and nutrition tips and exclusive deals on Shopee Mall.
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Oddle empowers associate restaurants via partnership with Google
Oddle empowers associate restaurants via partnership with Google
Posted on May 16, 2022
by Carlo Sarabia
This new offering enables bookings with participating businesses directly through Google products including Search, Maps, and Google Assistant.
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