Category: Marketing
Following the exit, Daryani stated that M&C Saatchi Indonesia will be rebranded to a new entity in January 2024. There will be complete continuity of business with all clients, talent, partners and vendors under the new entity. Moreover, the new entity will operate the business from the same premises...
The acquisition marks a significant step in expanding and diversifying Publicis Groupe's capabilities in the Southeast Asian market, with AKA Asia bolstering the group’s strategic communications, PR and influence offering in the region.
The president said that VinFast is one of the fastest-growing automotive companies. He also expressed hope that the investment can improve Indonesia’s EV ecosystem and be linked with EV battery industry.
With Pihs and Varatharajan at the helm, Valtech is poised to enable leading brands to leap ahead of the competition and drive business value in the region through experience innovation.
With multiple market expansions and appointments in APAC, IAS aims to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
TBWA\Media Arts Lab, Apple's custom global creative agency, has appointed Stuart Alexander as group creative director for Australia. Alexander will report directly to Brent Anderson, the chief creative officer at TBWA\Media Arts Lab. Additionally, he will work closely with Jake Donaghey, the agency’s...
Vietjet Air has signed a Memorandum of Understanding (MOU) with global travel service provider Trip.com Group to leverage both parties expertise and resources in making travel more convenient for travellers worldwide.
Conversely, the market management team will remain in the region with close contacts to their countries.
MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, has partnered with Dentsu Creative Italy for the launch of its newest ‘For a Greater Beauty’ global integrated marketing campaign.
Conceptualised alongside BBH Singapore alongside The Mill Los Angeles and Fuse Adventures in Audio, the stunt featured Doctor Strange from Marvel Studios’ “What If…?”, all episodes now streaming only on Disney+, it teased a new era for mobile and provided a glimpse of an upcoming feature that will allow...
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