Category: Marketing
Around 79% of consumers in APAC are influenced by non-promotional content that shows a product’s value rather than discounts, a report from TikTok revealed.
Quantcast, the worldwide advertising technology business, has announced three new senior positions for its Singapore office. In response to consistent expansion across its APAC businesses. The three appointments will take effect immediately.
In his new role at Komo Technologies, Rollenbeck will play a key role in shaping Komo’s brand position, demand generation and overall GTM (Go To Market) strategy, leading the company’s global marketing efforts to accelerate growth in Australia and the USA.
The agency is deep in creative and production currently and the work is expected to launch in the second quarter of 2024.
With a mission to promote specialty coffee and all-day brunch, Common Man Coffee Roasters has expanded from Singapore to Malaysia and, more recently, the Philippines. Additionally, the business sells and roasts coffee beans. Besides that, it oversees the Coffee Barista Academy in Singapore and Malaysia,...
In his new role, Siason will lead Deutsche Bank’s 1,500 strong platform in the Philippines. He will be responsible for the corporate bank and investment Bank, along with one of the bank’s two key service hubs in Asia-Pacific, serving critical back and middle office functions globally.
In a recent stock filing by PLDT, the company clarified that PCC has yet to conclude its review process of the proposed merger.
A spokesperson for Unilever has confirmed the news to MARKETECH APAC, stating that they are doing everything they can to support their colleagues during these times.
Malaysian-based home improvement retailer MR D.I.Y. has partnered with advertising and digital agency Fishermen Integrated on its latest heartwarming campaign for the upcoming Chinese New Year.
Moreover, this acquisition comes on the heels of recent high-profile IPOs from mother and baby brands such as First Cry and Mamaearth, setting a compelling precedent for The Parentinc's ascent into the ranks of these notable companies.
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