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Category: South Asia

TBWA
Jonathan George promoted to role of senior vice president of creative for India at TBWA\Media Arts Lab
Posted on June 19, 2023
by MARKETECH APAC
In his new role, George will oversee the development and execution of all creative work for the region. Additionally, he will play an active role in aligning the region's business objectives and strategic planning.
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Storytelling platform Humans of Bombay announces new brand films division
Storytelling platform Humans of Bombay announces new brand films division
Posted on May 31, 2023
by Teddy Cambosa
The platform has recently worked with fabric manufacturer Siyaram with a brand film that amplified the brand’s CSR activities in the health sector. 
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ASCI updates ad guidelines for educational institutions, puts mental health and physical well-being in focus
ASCI updates ad guidelines for educational institutions, puts mental health and physical well-being in focus
Posted on May 31, 2023
by Teddy Cambosa
The amendments state that ads should not stereotype students based on their gender, or appearance, nor portray those who score low as unsuccessful or failures. 
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Dentsu Creative India bags mandate of Aditya Birla Capital to be its lead brand comms agency
Dentsu Creative India bags mandate of Aditya Birla Capital to be its lead brand comms agency
Posted on May 26, 2023
by MARKETECH APAC
As per the mandate, Dentsu Creative India will be managing the creative services for ABC - the corporate brand - and five of its subsidiaries.
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Tim Hortons continues Indian expansion with new Mumbai shops
Tim Hortons continues Indian expansion with new Mumbai shops
Posted on May 26, 2023
by Teddy Cambosa
Tim Hortons launched in India in 2022 as part of an exclusive agreement with a joint venture entity owned by Apparel Group and Gateway Partners called Apparel Gateway Café India, the master franchisee of the Tim Hortons brand in India.
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Havas Media Group India makes key elevations to strengthen senior leadership roster
Havas Media Group India makes key elevations to strengthen senior leadership roster
Posted on May 19, 2023
by Maureen Basa
The strategic restructuring is part of Havas Media Group India’s expansion of its business and service portfolios.
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Mindshare India nabs media mandate for Maruti Suzuki
Mindshare India nabs media mandate for Maruti Suzuki
Posted on May 19, 2023
by Teddy Cambosa
As a flagship agency from GroupM, Mindshare’s expertise, creativity, and strategic vision will help steer the Maruti Suzuki brand towards a faster lane of growth and success, operating from its Gurgaon office.
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Paradise Biryani hands integrated media mandate to Havas Media Group India
Paradise Biryani hands integrated media mandate to Havas Media Group India
Posted on May 15, 2023
by Maureen Basa
With the partnership with Havas Media Group, Paradise Biryani is seeking to further strengthen its positioning in key markets pan India.
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Furniture brand Godrej Interio unveils relatable campaign for ‘Summer Carnival’ sale
Furniture brand Godrej Interio unveils relatable campaign for ‘Summer Carnival’ sale
Posted on May 11, 2023
by Maureen Basa
Godrej Interio's 'Summer Carnival' campaign film leverages multiple digital and social media platforms like Facebook, Instagram, and YouTube.
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Ariel’s latest stint for #ShareTheLoad campaign gathers house staff to learn more on household inequality
Ariel’s latest stint for #ShareTheLoad campaign gathers house staff to learn more on household inequality
Posted on May 9, 2023
by Maureen Basa
The live survey showed that 95% of house helps observed that couples are happier when the husband takes interest with household chores.
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